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decision making

applications

problem solving

leadership

practices

step up, step back

culture of trust

collaboration

considering

risk

decision

making

what do we do?

when do we do it?

when do we decide?

leaders must …

Build Trust?

deliver

the right

product

Always or Often Used:

20%

Never or Rarely Used:

64%

Standish Group Study, reported by CEO Jim Johnson, XP2002

Sometimes16%

Rarely19%

Never45%

Often13%

Always7%

and …

consistently deliver

business

value

deliver

value?what’s

that?

Business Value

Benefits

Value Calculation

Costscalculation

Defining Value

Business Value

Guess

Value Calculation

Estimate calculation

Valuing the Inputs

we need some help !

Purpose

Considerations

Costs and Benefits

Business Value Model

where

do

we

start?

Mission Vision Values

Strategic Intent ~ Strategy ~ Purpose

Long-Range Goals

Annual Objectives

Action Plans (what, who, when)

Individual Business ObjectivesTac

tica

lS

trat

egic

SWOT / 5Q

Start Here

MarketDifferentiating

High

Low

Mission CriticalLow High

Differentiate

Parity

Partner?

Who cares?

Purpose Based Alignment Model

MarketDifferentiating

High

Low

Mission CriticalLow High

Innovate,Create

Do we take this on?

Minimize or

Eliminate

Achieve andMaintain

Parity, Mimic,Simplify

Purpose Based Alignment Model

How about an example?

financial documentation system

3,000 functions!

MarketDifferentiating

High

Low

Mission CriticalLow High

What goes

here?

Anything here?

Anything here?

Most are usually here.

Purpose Based Alignment Model

350 differentiators

simplified the rest

focused

on

differentiators

results:

better product

cut time by 50%

60% cost reduction

MarketDifferentiating

High

Low

Mission CriticalLow High

Differentiate

Parity

Partner?

Who cares?

Strategy?

Sustainable Competitive advantage

strategy = sustainable

competitive advantage

the 5 questions:

1. Whom do we serve and what do they want and need most?

2. What do we provide to help them?

3. What is the best way to provide this?

4. How do we know we are succeeding?

5. How should we organize to deliver?

the “billboard” test…

You Think My Products Are Good?

You Should See My Chart of Accounts!

We invest more in our WMS than we do in product development

“To be the low cost airline.”

- Southwest Airlines

“Will this help us be

the low cost airline?”

- Southwest Airlines

strategy

creates

decision filters

decision filters:

make daily decisions

schedule projects

what

to develop

cascade decision

filters

throughout organization

single purchase,

multiple credit cards

How about another example?

requirescustomization

MarketDifferentiating

High

Low

Mission CriticalLow High

Differentiate

Parity

OR

MarketDifferentiating

High

Low

Mission CriticalLow High

Differentiate

pass the “billboard” test?

A fist full

of credit cards

Give Me Your Tired, Your Poor, Your Maxed Out Credit Cards

treat exceptions as exceptions

caveats

Managing Risks

List Three Professional Optionscommon sense not common

practice

parity is mission critical

purpose is not

priority

Differentiating

changes over

time

Leadership Influence

innovate!

Start Up

Exercise: Pick a project.Practicum

Pick an objective, a brand, or a project.

MarketDifferentiating

High

Low

Mission CriticalLow High

Differentiate

Parity

Partner?

Who cares?

What is the purpose?

What’s On Your Billboard?

your

decision

filter?

do you have any exceptions?

Purpose

Business Value Model

other

considerations ?

time

to

market

risks

Collaboration Model flexibility

Collaboration Model

dependencies

team size and experience

market uncertainty

domain knowledge

team capacity

technical uncertainty

your considerations?

prioritize

Purpose

Considerations

Business Value Model

costs

and

benefits

?

Purpose

Considerations

Costs and Benefits

Business Value Model

resolve differences

group chunks high – medium - low

What are your largest value chunks?

what can you defer?

What do you need to add to make a better decision?

“build”

a

chunk…

at the end

of the

“chunk”

adjust BV model

run features thru model

now you can ask…

Do we have enough business value to go to market?

Should we continue?

If so, what goes in the next iteration?

What goes in the next iteration?

did

the

value inputs

change?

adjust BV model

run features thru model

re- prioritize

value Modelob

jecti

ves

/ pr

ojec

ts /

idea

s

Valu

e M

odel

prio

ritize

d ch

unks build highest

value chunks

Do we have enough value to deploy?

defe

rred

Will we ever have enough value to deploy?

STOP

Yes

No

Adjust value model if inputs have changed

Purpose

Considerations

Costs and Benefits

Business Value Model

applications

problem solving

considering

risk

leadership

practices

step up, step back

culture of trust

collaborationdecision making

considering

risks

uncertainty

complexity

complexity team size

mission criticality

team location team capacity

domain knowledge gaps

dependencies

uncertainty market

uncertainty

technical

uncertaintyproject duration

dependents

Complexity

Un

cert

ain

ty

Low

Low

High

High

Complexity

Un

cert

ain

ty

Simple, young projects Need agility Tight Teams

Sheep Complex, mature market Need defined interfaces

Cows

Bulls Agility

to handle uncertainty Process definition

to cope with complexity

Laissez faire

Colts

Low

Low

High

High

Well behaved

Attribute Score

Market

Technical

Dependencies / Scope

Flexibility

Duration

Uncertainty Assessment

0

1

2

3

4

5

6

7

8

9

10

Market Uncertainty

Technical Uncertainty

Project Duration Uncertainty

Dependents/ Scope Flexibility

Complexity AssessmentAttribute Score

Team Size

Mission Critical

Geographical Dispersion

Team Maturity

Domain Knowledge

Dependencies

0

1

2

3

4

5

6

7

8

910

Dependencies

Geographical Dispersion

Team Maturity

Domain Knowledge

Team Size

Mission Critical

for your project…

Complexity

Un

cert

ain

ty

Low

Low

High

High

What type of project?

Attribute Score

Uncertainty Assessment

0

1

2

3

4

5

6

7

8

9

10

Complexity Assessment

Attribute Score

0

1

2

3

4

5

6

7

8

910

Project Management

How Do We Deliver?

What can you do to reduce the risks?

Purpose

Considerations

Costs and Benefits

Do these risks considerations change your value model?

Sheep Project

Cow Project

Colt Project

Bull Program

Remember: Loose Coupling and Strong Cohesion

Complexity

Un

cert

ain

ty

Trader Workstation

Sheep Matcher

Cows

Bulls Swiss Electronic

Stock Exchange

“Lights Out”

Colts

Low

Low

High

High

0.0

2.0

4.0

6.0

8.0

10.0

12.0

0.0 5.0 10.0 15.0 20.0 25.0 30.0

Complexity

Un

cer

tain

typortfolio management

summary

Purpose

Considerations

Costs and Benefits

Business Value Model

it’s

a

conversation

what do we do?

when do we do it?

when

do we decide?

Protect Team Boundaries

using the value modelo

bje

cti

ves

/ p

roje

cts

/ id

ea

s

Value Model

Va

lue

Mo

del

pri

ori

tize

d c

hu

nk

s

build highest value chunks

adjust VMif inputs changed

discuss value and value to

date

Enough value to go to market?

~ Yes? Deploy

~ No?

Continue?

~ No? Stop.

~ Yes?

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