decentralize it, don't criticize it: diplomatic content strategy

DECENTRALIZE IT,DON’T CRITICIZE IT. !DIPLOMATIC CONTENT STRATEGY!

Tim Jones!NC State University!Executive Director of Long Titles, Marketing and Creative Strategy!@timjonesonline!!

#ThinkAndDo!  

#ConfabEDU!  

DECENTRALIZED"

BUREAUCRACY"

EGO"

MAKE WAY FOR THE POSITIVE DAY"

Not Everyone Cares About Content As !Much As You!

But They !Care About Something!

LIKE CUPCAKES"

COMMITTEES"

EVENTS"

FACULTY HOLDING SMALL THINGS IN FRONT OF THEIR FACES"

Don’t Preach !Content Strategy!

(just)!

#ThinkAndDo!  

#ConfabEDU!  

WORK"#ThinkAndDo!  

#ConfabEDU!  

USE WHAT YOU HAVE"

Don’t Give Up.!Don’t Ever Give Up.!

FIND"PATTERNS!BUILD STRUCTURE"

#ThinkAndDo!  

#ConfabEDU!  

MAKE "TOOLS!SOLVE PROBLEMS"

#ThinkAndDo!  

#ConfabEDU!  

GIVE"CONTEXT!

#ThinkAndDo!  

#ConfabEDU!  

LEAD !BY EXAMPLE!

#ThinkAndDo!  

#ConfabEDU!  

http://www.youtube.com/watch?v=kNoZLo9k9Wo!

LET THEM!WORK"

#ThinkAndDo!  

#ConfabEDU!  

Digital Embrace

Social Embrace

BE CONTENT

#ThinkAndDo!  

#ConfabEDU!  

MAKE EVERYTHING ABOUT CONTENT"

#ThinkAndDo!  

#ConfabEDU!  

PLAY TO YOUR STRENGTHS"

PLAN CONTENT PARTIES"

http://www.youtube.com/watch?v=rOi0kuedaew!

#ThinkAndDo!  

#ConfabEDU!  

#ThinkAndDo!  

EARN AUTHORITY!

#ThinkAndDo!  

#ConfabEDU!  

THINK "AND "DO.!

#ThinkAndDo!  

#ConfabEDU!  

Logistics, untwisted:

Bringing ideas to reality is an NC State specialty. So is turning bright students into job-ready graduates. When industry partners seek new ways to speed products to customers, they turn to NC State and its supply chain management program, ranked sixth nationally by Bloomberg Businessweek.

NC State. Think and do. Learn more at ncsu.edu

#ThinkAndDo!  

THANKS!!Tim Jones!NC State University!@timjonesonline!Executive Director of Marketing and Creative Strategy!

#ThinkAndDo!  

#ConfabEDU!