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Dealer-Manufacturer Relations Survey2016
Comprehensive Report
“To build the best business environment for equipment dealers.”
The 2016 Dealer-Manufacturer Relations Survey is an original work of the Equipment Dealers Association. No part of this survey may be reproduced or distributed in any form without prior written permission of the copyright holder. Copyright © 2016 Equipment Dealers Association. All rights reserved.
165 N. Meramec Avenue, Suite 430St. Louis, MO 63105
636-349-5000
Notes on Dealer-Manufacturer Relations Survey 2016 ......................................................................... c-f
Ratings Compilations ................................................................................................................................ 1-5
All Manufacturers ..................................................................................................................................1 Full-Line Manufacturers ........................................................................................................................2 Tractor Manufacturers ............................................................................................................................3 Shortline Manufacturers .........................................................................................................................4 OPE Manufacturers ................................................................................................................................5
Ratings by Category ................................................................................................................................ 6-17
Overall Satisfaction .................................................................................................................................6 Product Availability ...............................................................................................................................7 Product Quality .......................................................................................................................................8 Product Technical Support .....................................................................................................................9 Parts Availability ................................................................................................................................... 10 Parts Quality ........................................................................................................................................... 11 Return Privileges .................................................................................................................................... 12 Communications with Management ...................................................................................................... 13 Warranty Procedures .............................................................................................................................. 14 Warranty Payments ................................................................................................................................ 15 Marketing & Advertising Support ......................................................................................................... 16 Manufacturer Response to Dealer Needs/Concerns ............................................................................... 17
Ratings by Brand .................................................................................................................................. 18-67
AGCO ................................................................................................................................................... 18 Arctic Cat .............................................................................................................................................. 19 Ariens .................................................................................................................................................... 20 Bad Boy ................................................................................................................................................ 21 Bobcat ................................................................................................................................................... 22 Bourgault............................................................................................................................................... 23 Branson ................................................................................................................................................. 24 Briggs & Stratton .................................................................................................................................. 25 Bush Hog .............................................................................................................................................. 26 Case IH ................................................................................................................................................. 27 Claas ...................................................................................................................................................... 28 Cub Cadet.............................................................................................................................................. 29 Degelman .............................................................................................................................................. 30 Dixie Chopper ....................................................................................................................................... 31 ECHO .................................................................................................................................................... 32 Exmark .................................................................................................................................................. 33 Ferris ..................................................................................................................................................... 34 Gehl ....................................................................................................................................................... 35 Grasshopper .......................................................................................................................................... 36 Gravely .................................................................................................................................................. 37 Great Plains ........................................................................................................................................... 38 H & S Manufacturing ............................................................................................................................ 39 Honda .................................................................................................................................................... 40 Husqvarna ............................................................................................................................................. 41 Hustler ................................................................................................................................................... 42 JCB........................................................................................................................................................ 43 John Deere ............................................................................................................................................ 44 Kawasaki ............................................................................................................................................... 45 Kinze ..................................................................................................................................................... 46 Kioti ...................................................................................................................................................... 47 Krone .................................................................................................................................................... 48 Kubota ................................................................................................................................................... 49
Kuhn ...................................................................................................................................................... 50 Landoll .................................................................................................................................................. 51 Land Pride ............................................................................................................................................. 52 LS Tractor ............................................................................................................................................. 53 MacDon ................................................................................................................................................ 54 Mahindra ............................................................................................................................................... 55 McCormick ........................................................................................................................................... 56 Meyer Manufacturing ........................................................................................................................... 57 New Holland ......................................................................................................................................... 58 Rhino ..................................................................................................................................................... 59 Scag ....................................................................................................................................................... 60 Shindaiwa .............................................................................................................................................. 61 Simplicity .............................................................................................................................................. 62 Snapper ................................................................................................................................................. 63 STIHL ................................................................................................................................................... 64 Toro ....................................................................................................................................................... 65 TYM ...................................................................................................................................................... 66 Unverferth ............................................................................................................................................. 67 Vermeer................................................................................................................................................. 68 Versatile ................................................................................................................................................ 69 Walker ................................................................................................................................................... 70 Woods ................................................................................................................................................... 71 Wright Manufacturing ........................................................................................................................... 72
2016 EDA Dealer-Manufacturer Relations Survey c
Notes on the Dealer-Manufacturer Relations Survey Equipment Dealers Association - 2016
INTRODUCTION
The Equipment Dealers Association (EDA) annually conducts the Dealer-Manufacturer Relations
Survey. This survey allows equipment dealers an opportunity to rate the companies whose products
they represent on 12 key categories of dealership operations and support.
This report contains valuable information about the relationship between dealers and their suppliers.
Both manufacturers and dealers have found the data to have value in improving product and service
quality and promoting top-ranked products to consumers.
Many manufacturers have used the survey results to promote their performance to their dealer
network and end-users. They have also used the results as a means to support change and
improvements within their organizations. Dealers have used the results to evaluate potential new
product lines, for competitive comparisons with brands they handle and to communicate areas of
strengths and needs for improvement of their represented manufacturers.
The survey results provide an accurate assessment of dealer attitudes regarding the lines they
represent. It is important to note that the dealer ratings represent an assessment of satisfaction
captured in a singular moment in time. The results could change relatively quickly due to a number of
external factors or situations.
Manufacturer Classifications - In an effort to recognize the operational differences between
manufacturers, they are placed into one of four classifications, defined as follows:
Full-Line Manufacturers – Equipment manufacturers who produce, distribute and market a full
complement of farm and ranch equipment including combines, harvesting machines, tractors
and implements.
Tractor Manufacturers – Equipment manufacturers who produce, distribute and market
tractors of varying horsepower used primarily in farm and ranch, construction, landscaping,
municipal and land owner operations.
Shortline Manufacturers – Equipment manufacturers who produce, distribute and market
implements used primarily in farm and ranch, construction, landscaping, municipality and land
owner operations. These products may include planters, tillage, sprayers, skid steer loaders,
post-hole diggers, and small horsepower tractors not affiliated with a Full-Line or Tractor
Manufacturer.
OPE Manufacturers – Equipment manufacturers who produce, distribute and market outdoor
power equipment used in commercial and residential applications for turf, lawn and/or grounds
maintenance. These products may include chainsaws, mowers, trimmers, edgers, blowers,
sprayers, pruners and similar items not affiliated with a Full-Line, Tractor or Shortline
Manufacturer.
2016 EDA Dealer-Manufacturer Relations Survey d
Report Contents - This summary report contains response data in both table and graph formats for
the following areas:
1. Rating compilations and comparisons for the four manufacturer categories plus an aggregate
for all manufacturers.
2. Dealer Ratings for the 12 key categories of dealership operations and support.
3. Ratings by individual brands (55 manufacturers) for each of the 12 rated categories with
comparisons to 2015 and the aggregate means for the respective manufacturing classification.
METHODOLOGY
Dealers were asked to select and rate the manufacturers they represent in each of the 12 categories
on a 1-7 rating scale with the following descriptors:
1 = extremely dissatisfied
2 = dissatisfied
3 = somewhat dissatisfied
4 = neutral
5 = somewhat satisfied
6 = satisfied
7 = extremely satisfied
Each dealer respondent was able to select and rate up to seven manufacturers. After the initial
selection, respondents were prompted to rate each company within the 12 categories.
The survey questionnaire included embedded data, which allows for more detailed reporting. As a
result, we are able to provide Manufacturer Members of EDA with more detailed statistical data from
their dealer ratings as an added benefit of membership. For an additional fee, we are also able to
conduct confidential follow-up surveys for manufacturers interested in collecting more specific
information and analysis. If you would like to join EDA as a Manufacturer Member, contact Joe Dykes
at 636.349.6205 or JDykes@EquipmentDealer.org.
Survey Distribution - The Dealer-Manufacturer Relations Survey was distributed to 12,769 dealers on
February 1, 2016 and remained active until February 26, 2016. Distribution included 3,697 dealer
members and more than 9,000 non-member dealers. Each survey link was unique to the recipient,
which prevented the survey from being taken more than once. To assist in distribution, twenty
manufacturers provided comprehensive lists of their U.S. and Canadian dealer networks, as compared
to sixteen companies in 2015. Extensive effort was expended in seeking to avoid duplication of email
addresses.
Response Rates - Dealer responses were collected anonymously by a third party research firm. There were 2,321 individual dealers who participated in the survey for a total response rate of 18 percent,
2016 EDA Dealer-Manufacturer Relations Survey e
compared to 15 percent in 2015. EDA members represented 30.7 percent of the respondents and 69.3 percent were non-members. There was no significant change from 2015.
STATISTICS
The 55 manufacturers featured in this report received a minimum number of dealer ratings as required
to be included in the report. Each company’s mean score for each of the 12 rated categories is
measured against the mean for all manufacturers in their classification along with the previous year’s
rating in bar graph form. Variance and standard deviation data are not reported in this summary, but
can be made available upon request for an additional fee.
When reviewing each company’s mean for the 12 rated categories, a clear majority (82 percent) rated
at 5 - somewhat satisfied or higher. The average for all manufacturers was 5.39, compared to 5.33 in
2015. Roughly 11 percent rated at 6 – satisfied or higher.
The table below shows the mean for each manufacturer classification on the 1-7 scale for all 12 rated
categories over the past three years.
Ranking of Rating Category by Importance - For this year’s survey, dealers were asked to rate the importance of each of the 12 rated categories as it relates to the overall relationship with a manufacturer. As shown in the table below, most respondents rated each category as Important to Very Important. The mean number represents the degree of importance, and the lower the number, the more important the category.
Dealers provided a total of 9,180 individual manufacturer ratings in 2016compared to 6,671 in 2015 - a 37.6% increase.
Every manufacturer experienced an increase in dealer ratings from 2015except three which experienced a slight decline in ratings.
2016 2015 2014
Full-Line Manufacturers 4.67 4.67 4.36
Tractor Manufacturers 5.10 5.00 4.95
Shortline Manufacturers 5.41 5.57 5.30
OPE Manufacturers 5.64 5.57 5.41
All Manufacturers 5.40 5.33 5.23
2016 EDA Dealer-Manufacturer Relations Survey f
ADDITIONAL DATA
This comprehensive report is made available to all EDA dealer members as a benefit of membership and to all manufacturers featured in the report. Manufacturers also have the opportunity to receive additional survey data by joining the EDA as a Manufacturer Member. The additional survey data includes company breakouts by region, detailed statistical data, the Dealer Ranking of Rating Category Importance by company and additional comparisons. For additional information on joining EDA, obtaining detailed survey data or if you have any questions regarding the survey, contact Joe Dykes, vice president of Industry Relations at 636.349.6205 or JDykes@EquipmentDealer.org.
Dealer Ranking of Rating Category Importance
Rating Category Very
Important (1)
Fairly Important
(2)
Important (3)
Slightly Important
(4)
Not at all Important
(5)
Total Responses
Mean
Product Quality 92% 5% 3% 1% 1% 100% 1.14
Parts Availability 86% 11% 2% 1% 1% 100% 1.2
Parts Quality 81% 13% 4% 1% 1% 100% 1.25
Product Technical Support
79% 16% 4% 1% 1% 100% 1.29
Manufacturer Response to Dealer
Needs/Concerns 73% 20% 5% 1% 1% 100% 1.36
Warranty Payments 71% 21% 6% 1% 1% 100% 1.38
Product Availability 72% 18% 8% 1% 1% 100% 1.39
Warranty Procedures 64% 27% 7% 1% 1% 100% 1.46
Communication with Management
57% 29% 11% 2% 1% 100% 1.6
Marketing & Advertising Support
48% 34% 14% 3% 1% 100% 1.76
Return Privileges 43% 36% 18% 3% 1% 100% 1.84
All Manufacturers
RATINGS SCALE:
1 = EXTREMELY DISSATISFIED
7 = EXTREMELY SATISFIED
Overall Satisfaction
Product Availability
Product Quality
Product Technical Support
Parts Availability
Parts Quality
Return Privileges
Communications with
Management
Warranty Procedures
Warranty Payments
Marketing &
Advertising
Support
Manufacturer Response to
Dealer Needs/Concerns
All Manufacturers 5.53 5.56 5.73 5.42 5.59 5.90 5.21 5.17 5.23 5.25 5.13 4.94
AGCO 4.62 4.51 5.02 4.45 4.90 5.22 5.01 4.03 4.70 4.76 4.29 3.67
Arctic Cat 3.77 5.09 4.91 4.95 5.32 5.50 4.68 3.68 4.55 4.77 4.36 3.41
Ariens 5.68 5.76 5.80 5.76 5.99 6.15 5.54 5.42 5.76 5.72 5.16 5.12
Bad Boy 5.84 5.86 6.00 5.37 5.97 5.92 5.22 5.19 5.40 5.16 5.19 5.16
Bobcat 5.74 5.78 5.76 5.54 5.63 5.99 5.34 5.30 5.24 5.14 5.26 5.08
Bourgault 6.37 5.79 6.63 6.58 6.32 6.47 5.68 6.47 5.89 5.79 6.21 6.37
Branson 6.02 6.10 6.15 5.56 5.72 6.13 5.79 5.52 5.54 5.76 5.34 5.31
Briggs & Stratton 5.48 5.81 5.50 5.50 5.99 5.89 4.90 4.98 5.29 5.42 4.86 4.75
Bush Hog 5.70 5.51 5.86 5.55 5.72 5.94 5.16 5.34 5.44 5.39 5.01 5.12
Case IH 4.48 4.93 4.68 4.30 4.74 5.25 4.51 4.28 4.05 4.13 4.17 3.68
Claas 5.76 5.60 6.28 5.60 5.56 6.24 5.40 5.60 5.44 5.48 4.92 5.04
Cub Cadet 5.70 5.63 5.46 5.45 5.91 5.83 5.26 5.20 5.61 5.67 5.14 5.11
Degelman 5.71 5.57 6.00 5.90 5.67 5.86 5.38 5.43 5.33 5.14 5.24 5.38
Dixie Chopper 5.31 5.29 5.49 5.15 4.85 5.56 4.69 5.01 5.20 5.23 5.26 4.94
ECHO 6.01 6.26 6.34 6.15 6.14 6.32 5.49 5.69 5.89 5.84 5.32 5.46
Exmark 6.05 6.15 6.22 6.20 6.23 6.35 5.73 5.84 5.92 5.82 5.64 5.71
Ferris 6.08 5.93 6.21 5.92 5.98 6.18 5.55 5.68 5.80 5.80 5.58 5.54
Gehl 5.44 5.44 5.61 5.16 5.34 5.63 4.98 5.00 5.15 5.22 4.76 4.90
Grasshopper 6.29 6.42 6.57 6.41 6.53 6.54 6.00 6.00 6.22 6.08 5.83 5.80
Gravely 6.05 5.98 6.20 5.92 6.00 6.16 5.63 5.64 6.03 5.97 5.21 5.50
Great Plains 5.91 5.68 6.01 5.75 5.87 6.05 5.34 5.69 5.61 5.61 5.61 5.55
H & S Manufacturing 5.81 5.61 5.74 5.46 5.92 5.98 5.42 5.63 5.44 5.45 5.33 5.60
Honda 5.77 5.79 6.14 5.64 5.83 6.17 5.31 5.12 5.11 5.23 5.09 4.86
Husqvarna 5.13 5.14 5.16 4.98 4.97 5.47 4.62 4.52 5.18 5.31 4.89 4.44
Hustler 5.90 5.52 6.11 5.79 6.02 6.24 5.42 5.29 5.40 5.59 5.56 5.24
JCB 4.69 4.44 5.50 4.00 4.31 5.56 5.20 3.88 4.44 4.38 4.20 3.00
John Deere 5.37 5.22 5.32 5.39 6.03 6.00 5.51 4.97 5.27 5.42 5.48 4.53
Kawasaki 5.53 5.54 5.82 5.37 5.66 5.90 4.94 5.00 4.98 5.06 4.77 4.73
Kinze 4.80 5.43 5.00 4.50 5.78 5.96 4.78 4.32 4.33 4.44 4.96 4.30
Kioti 5.86 5.50 6.21 5.33 5.38 5.95 5.34 5.17 5.61 5.74 5.43 5.03
Krone 5.78 5.78 6.16 5.67 5.38 5.96 4.91 5.30 5.31 5.27 5.16 5.21
Kubota 5.83 5.13 5.77 5.07 5.39 6.07 5.30 5.34 5.33 5.36 5.54 5.04
Kuhn 5.79 5.68 6.03 5.73 5.79 6.03 5.15 5.53 5.23 5.21 5.38 5.25
Landoll 6.18 6.10 6.12 6.04 5.92 6.12 5.34 5.84 5.66 5.68 5.82 6.02
Land Pride 6.12 5.81 6.26 5.94 6.11 6.23 5.51 5.85 5.80 5.75 5.65 5.76
LS Tractor 6.37 6.39 6.42 6.17 6.28 6.41 5.90 5.96 5.87 6.00 5.59 5.84
MacDon 5.97 6.09 6.13 6.12 5.82 6.06 5.42 5.78 5.70 5.55 5.70 5.87
Mahindra 5.52 5.41 5.33 4.65 5.27 5.52 5.00 5.05 4.65 4.52 6.07 4.88
McCormick 4.80 4.79 5.56 5.00 4.31 5.61 4.62 4.61 4.72 4.64 4.80 4.25
Meyer Manufacturing 5.83 5.88 6.13 6.00 6.21 6.17 5.67 5.92 5.25 5.25 5.50 5.71
New Holland 4.37 4.06 4.51 3.90 4.72 5.18 4.63 4.10 4.19 4.33 3.99 3.52
Rhino 5.50 5.35 5.64 5.18 4.92 5.51 4.81 4.92 4.73 4.81 4.90 4.66
Scag 6.21 6.20 6.33 6.21 6.31 6.41 5.68 5.98 5.97 5.92 5.61 5.71
Shindaiwa 5.99 6.06 6.16 6.07 6.07 6.20 5.46 5.62 5.78 5.72 5.28 5.34
Simplicity 5.56 5.51 5.51 5.38 5.60 5.63 4.82 4.88 5.63 5.59 4.87 4.81
Snapper 4.78 4.89 4.51 4.85 5.33 5.23 4.52 4.37 5.28 5.24 4.51 4.40
STIHL 6.24 6.41 6.36 6.29 6.32 6.44 5.51 5.86 6.05 5.92 5.80 5.70
Toro 6.02 5.96 6.02 6.01 6.29 6.27 5.69 5.63 6.02 6.03 5.57 5.53
TYM 4.15 4.37 4.78 3.56 4.19 5.19 4.52 3.93 3.52 3.81 3.59 3.52
Unverferth 5.76 5.78 6.09 5.54 5.77 5.95 5.12 5.28 5.38 5.37 5.29 5.31
Vermeer 6.44 6.36 6.41 6.41 6.23 6.52 6.03 6.17 6.13 6.10 6.00 5.99
Versatile 4.00 4.93 4.56 3.59 4.09 5.07 4.36 3.49 3.62 3.60 4.56 3.20
Walker 5.98 5.98 6.30 6.00 5.93 6.24 5.43 5.78 5.65 5.63 5.34 5.49
Woods 5.75 5.80 5.99 5.69 5.83 5.98 5.22 5.39 5.39 5.38 5.24 5.22
Wright Manufacturing 5.90 5.82 6.24 5.86 5.96 6.16 5.62 5.59 5.62 5.72 5.40 5.34
2016 EDA Dealer-Manufacturer Relations Survey 1
Full‐Line Manufacturers
RATINGS SCALE:
1 = EXTREMELY DISSATISFIED
7 = EXTREMELY SATISFIED
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All Manufacturers 5.53 5.56 5.73 5.42 5.59 5.90 5.21 5.17 5.23 5.25 5.13 4.94
Full‐Line Manufacturers 4.71 4.68 4.88 4.51 5.10 5.41 4.92 4.35 4.55 4.66 4.48 3.85
AGCO 4.62 4.51 5.02 4.45 4.90 5.22 5.01 4.03 4.70 4.76 4.29 3.67
Case IH 4.48 4.93 4.68 4.30 4.74 5.25 4.51 4.28 4.05 4.13 4.17 3.68
John Deere 5.37 5.22 5.32 5.39 6.03 6.00 5.51 4.97 5.27 5.42 5.48 4.53
New Holland 4.37 4.06 4.51 3.90 4.72 5.18 4.63 4.10 4.19 4.33 3.99 3.52
22016 EDA Dealer-Manufacturer Relations Survey 2
Tractor Manufacturers
RATINGS SCALE:
1 = EXTREMELY DISSATISFIED
7 = EXTREMELY SATISFIED
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All Manufacturers 5.53 5.56 5.73 5.42 5.59 5.90 5.21 5.17 5.23 5.25 5.13 4.94
Tractor Manufacturers 5.28 5.30 5.55 4.97 5.11 5.76 5.14 4.88 4.84 4.90 4.97 4.55
Branson 6.02 6.10 6.15 5.56 5.72 6.13 5.79 5.52 5.54 5.76 5.34 5.31
Kioti 5.86 5.50 6.21 5.33 5.38 5.95 5.34 5.17 5.61 5.74 5.43 5.03
Kubota 5.83 5.13 5.77 5.07 5.39 6.07 5.30 5.34 5.33 5.36 5.54 5.04
LS Tractor 6.37 6.39 6.42 6.17 6.28 6.41 5.90 5.96 5.87 6.00 5.59 5.84
Mahindra 5.52 5.41 5.33 4.65 5.27 5.52 5.00 5.05 4.65 4.52 6.07 4.88
McCormick 4.80 4.79 5.56 5.00 4.31 5.61 4.62 4.61 4.72 4.64 4.80 4.25
TYM 4.15 4.37 4.78 3.56 4.19 5.19 4.52 3.93 3.52 3.81 3.59 3.52
Versatile 4.00 4.93 4.56 3.59 4.09 5.07 4.36 3.49 3.62 3.60 4.56 3.20
32016 EDA Dealer-Manufacturer Relations Survey 3
Shortline Manufacturers
RATINGS SCALE:
1 = EXTREMELY DISSATISFIED
7 = EXTREMELY SATISFIED
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All Manufacturers 5.53 5.56 5.73 5.42 5.59 5.90 5.21 5.17 5.23 5.25 5.13 4.94
Shortline Manufacturers 5.52 5.57 5.76 5.47 5.59 5.90 5.21 5.23 5.19 5.17 5.19 5.08
Arctic Cat 3.77 5.09 4.91 4.95 5.32 5.50 4.68 3.68 4.55 4.77 4.36 3.41
Bobcat 5.74 5.78 5.76 5.54 5.63 5.99 5.34 5.30 5.24 5.14 5.26 5.08
Bourgault 6.37 5.79 6.63 6.58 6.32 6.47 5.68 6.47 5.89 5.79 6.21 6.37
Bush Hog 5.70 5.51 5.86 5.55 5.72 5.94 5.16 5.34 5.44 5.39 5.01 5.12
Claas 5.76 5.60 6.28 5.60 5.56 6.24 5.40 5.60 5.44 5.48 4.92 5.04
Degelman 5.71 5.57 6.00 5.90 5.67 5.86 5.38 5.43 5.33 5.14 5.24 5.38
Gehl 5.44 5.44 5.61 5.16 5.34 5.63 4.98 5.00 5.15 5.22 4.76 4.90
Great Plains 5.91 5.68 6.01 5.75 5.87 6.05 5.34 5.69 5.61 5.61 5.61 5.55
H & S Mfg 5.81 5.61 5.74 5.46 5.92 5.98 5.42 5.63 5.44 5.45 5.33 5.60
JCB 4.69 4.44 5.50 4.00 4.31 5.56 5.20 3.88 4.44 4.38 4.20 3.00
Kinze 4.80 5.43 5.00 4.50 5.78 5.96 4.78 4.32 4.33 4.44 4.96 4.30
Krone 5.78 5.78 6.16 5.67 5.38 5.96 4.91 5.30 5.31 5.27 5.16 5.21
Kuhn 5.79 5.68 6.03 5.73 5.79 6.03 5.15 5.53 5.23 5.21 5.38 5.25
Landoll 6.18 6.10 6.12 6.04 5.92 6.12 5.34 5.84 5.66 5.68 5.82 6.02
Land Pride 6.12 5.81 6.26 5.94 6.11 6.23 5.51 5.85 5.80 5.75 5.65 5.76
MacDon 5.97 6.09 6.13 6.12 5.82 6.06 5.42 5.78 5.70 5.55 5.70 5.87
Meyer Manufacturing 5.83 5.88 6.13 6.00 6.21 6.17 5.67 5.92 5.25 5.25 5.50 5.71
Rhino 5.50 5.35 5.64 5.18 4.92 5.51 4.81 4.92 4.73 4.81 4.90 4.66
Unverferth 5.76 5.78 6.09 5.54 5.77 5.95 5.12 5.28 5.38 5.37 5.29 5.31
Vermeer 6.44 6.36 6.41 6.41 6.23 6.52 6.03 6.17 6.13 6.10 6.00 5.99
Woods 5.75 5.80 5.99 5.69 5.83 5.98 5.22 5.39 5.39 5.38 5.24 5.22
2016 EDA Dealer-Manufacturer Relations Survey 4
OPE Manufacturers
RATINGS SCALE:
1 = EXTREMELY DISSATISFIED
7 = EXTREMELY SATISFIED
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Supp
ort
Man
ufac
ture
r Res
pons
e to
Deal
er N
eeds
/Con
cern
s
All Manufacturers 5.53 5.56 5.73 5.42 5.59 5.90 5.21 5.17 5.23 5.25 5.13 4.94
OPE Manufacturers 5.80 5.81 5.93 5.74 5.90 6.06 5.32 5.38 5.63 5.62 5.27 5.21
Ariens 5.68 5.76 5.80 5.76 5.99 6.15 5.54 5.42 5.76 5.72 5.16 5.12
Bad Boy 5.84 5.86 6.00 5.37 5.97 5.92 5.22 5.19 5.40 5.16 5.19 5.16
Briggs & Stratton 5.48 5.81 5.50 5.50 5.99 5.89 4.90 4.98 5.29 5.42 4.86 4.75
Cub Cadet 5.70 5.63 5.46 5.45 5.91 5.83 5.26 5.20 5.61 5.67 5.14 5.11
Dixie Chopper 5.31 5.29 5.49 5.15 4.85 5.56 4.69 5.01 5.20 5.23 5.26 4.94
ECHO 6.01 6.26 6.34 6.15 6.14 6.32 5.49 5.69 5.89 5.84 5.32 5.46
Exmark 6.05 6.15 6.22 6.20 6.23 6.35 5.73 5.84 5.92 5.82 5.64 5.71
Ferris 6.08 5.93 6.21 5.92 5.98 6.18 5.55 5.68 5.80 5.80 5.58 5.54
Grasshopper 6.29 6.42 6.57 6.41 6.53 6.54 6.00 6.00 6.22 6.08 5.83 5.80
Gravely 6.05 5.98 6.20 5.92 6.00 6.16 5.63 5.64 6.03 5.97 5.21 5.50
Honda 5.77 5.79 6.14 5.64 5.83 6.17 5.31 5.12 5.11 5.23 5.09 4.86
Husqvarna 5.13 5.14 5.16 4.98 4.97 5.47 4.62 4.52 5.18 5.31 4.89 4.44
Hustler 5.90 5.52 6.11 5.79 6.02 6.24 5.42 5.29 5.40 5.59 5.56 5.24
Kawasaki 5.53 5.54 5.82 5.37 5.66 5.90 4.94 5.00 4.98 5.06 4.77 4.73
Scag 6.21 6.20 6.33 6.21 6.31 6.41 5.68 5.98 5.97 5.92 5.61 5.71
Shindaiwa 5.99 6.06 6.16 6.07 6.07 6.20 5.46 5.62 5.78 5.72 5.28 5.34
Simplicity 5.56 5.51 5.51 5.38 5.60 5.63 4.82 4.88 5.63 5.59 4.87 4.81
Snapper 4.78 4.89 4.51 4.85 5.33 5.23 4.52 4.37 5.28 5.24 4.51 4.40
STIHL 6.24 6.41 6.36 6.29 6.32 6.44 5.51 5.86 6.05 5.92 5.80 5.70
Toro 6.02 5.96 6.02 6.01 6.29 6.27 5.69 5.63 6.02 6.03 5.57 5.53
Walker 5.98 5.98 6.30 6.00 5.93 6.24 5.43 5.78 5.65 5.63 5.34 5.49
Wright Manufacturing 5.90 5.82 6.24 5.86 5.96 6.16 5.62 5.59 5.62 5.72 5.40 5.34
52016 EDA Dealer-Manufacturer Relations Survey 5
4.374.484.62
5.374.78
5.135.31
5.485.535.565.685.705.775.845.905.905.985.996.016.026.056.056.086.216.246.29
3.774.694.80
5.445.50
5.705.715.745.755.765.765.785.795.815.835.915.976.126.18
6.376.44
4.004.15
4.805.52
5.835.86
6.026.37
5.53
1 2 3 4 5 6 7
New HollandCase IHAGCO
John DeereSnapper
HusqvarnaDixie Chopper
Briggs & StrattonKawasakiSimplicity
AriensCub Cadet
HondaBad BoyHustler
Wright Mfg.Walker
ShindaiwaECHOToro
ExmarkGravelyFerrisScagSTIHL
GrasshopperArctic Cat
JCBKinzeGehlRhino
Bush HogDegelman
BobcatWoodsClaas
UnverferthKroneKuhn
H & S MfgMeyer Mfg.Great Plains
MacDonLand Pride
LandollBourgaultVermeerVersatile
TYMMcCormickMahindra
KubotaKioti
BransonLS Tractor
All Manufacturers
Overall Satisfaction
62016 EDA Dealer-Manufacturer Relations Survey 6
4.064.51
4.935.22
4.895.145.29
5.515.525.545.635.765.795.815.825.865.935.965.985.986.066.156.206.266.416.42
4.445.09
5.355.435.445.515.575.605.615.685.685.785.785.785.795.805.815.88
6.096.10
6.364.37
4.794.93
5.135.415.50
6.106.39
5.56
1 2 3 4 5 6 7
New HollandAGCO
Case IHJohn Deere
SnapperHusqvarna
Dixie ChopperSimplicityHustler
KawasakiCub Cadet
AriensHonda
Briggs & StrattonWright Mfg.
Bad BoyFerrisToro
GravelyWalker
ShindaiwaExmark
ScagECHOSTIHL
GrasshopperJCB
Arctic CatRhinoKinzeGehl
Bush HogDegelman
ClaasH & S Mfg
Great PlainsKuhn
BobcatKrone
UnverferthBourgault
WoodsLand Pride
Meyer Mfg.MacDonLandoll
VermeerTYM
McCormickVersatileKubota
MahindraKioti
BransonLS Tractor
All Manufacturers
Product Availability
2016 EDA Dealer-Manufacturer Relations Survey 7
4.514.68
5.025.32
4.515.16
5.465.495.505.51
5.805.82
6.006.026.116.146.166.206.216.226.246.306.336.346.36
6.574.915.00
5.505.615.645.745.765.865.996.006.016.036.096.126.136.136.166.266.286.41
6.634.56
4.785.33
5.565.77
6.156.21
6.425.73
1 2 3 4 5 6 7
New HollandCase IHAGCO
John DeereSnapper
HusqvarnaCub Cadet
Dixie ChopperBriggs & Stratton
SimplicityAriens
KawasakiBad Boy
ToroHustlerHonda
ShindaiwaGravelyFerris
ExmarkWright Mfg.
WalkerScagECHOSTIHL
GrasshopperArctic Cat
KinzeJCBGehlRhino
H & S MfgBobcat
Bush HogWoods
DegelmanGreat Plains
KuhnUnverferth
LandollMacDon
Meyer Mfg.Krone
Land PrideClaas
VermeerBourgaultVersatile
TYMMahindra
McCormickKubotaBranson
KiotiLS Tractor
All Manufacturers
Product Quality
82016 EDA Dealer-Manufacturer Relations Survey 8
3.904.304.45
5.394.854.98
5.155.375.375.385.455.505.645.765.795.865.925.926.006.016.076.156.206.216.296.41
4.004.50
4.955.165.18
5.465.545.545.555.605.675.695.735.755.905.946.006.046.12
6.416.58
3.563.59
4.655.005.07
5.335.56
6.175.42
1 2 3 4 5 6 7
New HollandCase IHAGCO
John DeereSnapper
HusqvarnaDixie Chopper
Bad BoyKawasakiSimplicityCub Cadet
Briggs & StrattonHondaAriensHustler
Wright Mfg.Ferris
GravelyWalkerToro
ShindaiwaECHO
ExmarkScagSTIHL
GrasshopperJCB
KinzeArctic Cat
GehlRhino
H & S MfgBobcat
UnverferthBush Hog
ClaasKroneWoodsKuhn
Great PlainsDegelmanLand Pride
Meyer Mfg.LandollMacDonVermeerBourgault
TYMVersatileMahindra
McCormickKubota
KiotiBranson
LS TractorAll Manufacturers
Product Technical Support
92016 EDA Dealer-Manufacturer Relations Survey 9
4.724.74
4.906.03
4.854.97
5.335.605.66
5.835.915.935.965.975.985.995.996.006.026.076.146.236.296.316.32
6.534.31
4.925.325.345.38
5.565.635.675.725.775.785.795.825.835.875.925.92
6.116.216.236.32
4.094.194.31
5.275.385.39
5.726.28
5.59
1 2 3 4 5 6 7
New HollandCase IHAGCO
John DeereDixie Chopper
HusqvarnaSnapper
SimplicityKawasaki
HondaCub Cadet
WalkerWright Mfg.
Bad BoyFerrisAriens
Briggs & StrattonGravelyHustler
ShindaiwaECHO
ExmarkToroScagSTIHL
GrasshopperJCB
RhinoArctic Cat
GehlKroneClaas
BobcatDegelmanBush Hog
UnverferthKinzeKuhn
MacDonWoods
Great PlainsH & S Mfg
LandollLand Pride
Meyer Mfg.VermeerBourgaultVersatile
TYMMcCormickMahindra
KiotiKubotaBranson
LS TractorAll Manufacturers
Parts Availability
102016 EDA Dealer-Manufacturer Relations Survey 10
5.185.225.25
6.005.23
5.475.565.63
5.835.895.905.92
6.156.166.166.176.186.206.246.246.276.326.356.416.446.54
5.505.515.565.63
5.865.945.955.965.965.985.985.996.036.056.066.126.176.236.24
6.476.52
5.075.19
5.525.61
5.956.076.13
6.415.90
1 2 3 4 5 6 7
New HollandAGCO
Case IHJohn Deere
SnapperHusqvarna
Dixie ChopperSimplicityCub Cadet
Briggs & StrattonKawasakiBad BoyAriens
GravelyWright Mfg.
HondaFerris
ShindaiwaHustlerWalkerToroECHO
ExmarkScagSTIHL
GrasshopperArctic Cat
RhinoJCBGehl
DegelmanBush Hog
UnverferthKinzeKrone
H & S MfgWoodsBobcatKuhn
Great PlainsMacDonLandoll
Meyer Mfg.Land Pride
ClaasBourgaultVermeerVersatile
TYMMahindra
McCormickKioti
KubotaBranson
LS TractorAll Manufacturers
Parts Quality
112016 EDA Dealer-Manufacturer Relations Survey 11
4.544.694.74
5.654.524.624.694.824.904.94
5.225.265.315.425.435.465.495.515.545.555.625.635.685.695.73
6.004.684.784.814.914.985.125.155.165.205.225.345.345.345.385.405.425.425.51
5.675.68
6.034.36
4.524.62
5.005.305.34
5.795.90
5.21
1 2 3 4 5 6 7
New HollandAGCO
Case IHJohn Deere
SnapperHusqvarna
Dixie ChopperSimplicity
Briggs & StrattonKawasakiBad Boy
Cub CadetHondaHustlerWalker
ShindaiwaECHOSTIHLAriensFerris
Wright Mfg.Gravely
ScagToro
ExmarkGrasshopper
Artic CatKinzeRhinoKroneGehl
UnverferthKuhn
Bush HogJCB
WoodsBobcat
Great PlainsLandoll
DegelmanClaas
H & S MfgMacDon
LandprideMeyer Mfg.BourgaultVermeerVersatile
TYMMcCormickMahindra
KubotaKioti
BransonLS Tractor
All Manufacturers
Return Privileges
2016 EDA Dealer-Manufacturer Relations Survey 12
4.034.10
4.284.97
4.374.52
4.884.985.005.015.125.195.205.295.42
5.595.625.635.645.685.695.785.845.865.986.00
3.683.88
4.324.925.00
5.285.305.305.345.395.435.535.605.635.695.785.845.855.92
6.176.47
3.493.93
4.615.055.17
5.345.52
5.965.17
1 2 3 4 5 6 7
AGCONew Holland
Case IHJohn Deere
SnapperHusqvarnaSimplicity
Briggs & StrattonKawasaki
Dixie ChopperHonda
Bad BoyCub Cadet
HustlerAriens
Wright Mfg.Shindaiwa
ToroGravelyFerrisECHO
WalkerExmarkSTIHLScag
GrasshopperArctic Cat
JCBKinzeRhinoGehl
UnverferthBobcatKrone
Bush HogWoods
DegelmanKuhnClaas
H & S MfgGreat Plains
MacDonLandoll
Land PrideMeyer Mfg.
VermeerBourgaultVersatile
TYMMcCormickMahindra
KiotiKubotaBranson
LS TractorAll Manufacturers
Communications with Management
132016 EDA Dealer-Manufacturer Relations Survey 13
4.054.19
4.705.27
4.985.115.185.205.285.295.405.40
5.615.625.635.655.765.785.805.895.925.976.026.036.05
6.224.334.444.55
4.735.155.235.245.255.315.335.385.395.445.445.44
5.615.665.705.805.89
6.133.523.62
4.654.72
5.335.545.61
5.875.23
1 2 3 4 5 6 7
Case IHNew Holland
AGCOJohn DeereKawasaki
HondaHusqvarna
Dixie ChopperSnapper
Briggs & StrattonBad BoyHustler
Cub CadetWright Manufacturing
SimplicityWalkerAriens
ShindaiwaFerrisECHO
ExmarkScagToro
GravelySTIHL
GrasshopperKinzeJCB
Artic CatRhinoGehlKuhn
BobcatMeyer Mfg.
KroneDegelmanUnverferth
WoodsH & S Mfg
ClaasBush Hog
Great PlainsLandollMacDon
LandprideBourgaultVermeer
TYMVersatileMahindra
McCormickKubotaBranson
KiotiLS Tractor
All Manufacturers
Warranty Procedures
2016 EDA Dealer-Manufacturer Relations Survey 14
4.134.33
4.765.42
5.065.165.235.235.245.315.42
5.595.595.635.675.725.725.725.805.825.845.925.925.976.036.08
4.384.44
4.774.81
5.145.145.215.225.255.275.375.385.395.455.485.555.615.685.755.79
6.103.60
3.814.524.64
5.365.745.76
6.005.25
1 2 3 4 5 6 7
Case IHNew Holland
AGCOJohn DeereKawasakiBad Boy
Dixie ChopperHonda
SnapperHusqvarna
Briggs & StrattonHustler
SimplicityWalker
Cub CadetAriens
ShindaiwaWright Manufacturing
FerrisExmarkECHOScagSTIHL
GravelyToro
GrasshopperJCB
KinzeArtic Cat
RhinoBobcat
DegelmanKuhnGehl
Meyer Mfg.Krone
UnverferthWoods
Bush HogH & S Mfg
ClaasMacDon
Great PlainsLandoll
LandprideBourgaultVermeerVersatile
TYMMahindra
McCormickKubota
KiotiBranson
LS TractorAll Manufacturers
Warranty Payments
2016 EDA Dealer-Manufacturer Relations Survey 15
3.994.174.29
5.484.51
4.774.864.874.89
5.095.145.165.195.215.265.285.325.345.40
5.565.575.585.615.64
5.805.83
4.204.36
4.764.904.924.965.015.165.245.245.265.295.335.385.505.615.655.705.82
6.006.21
3.594.56
4.805.345.435.545.59
6.075.13
1 2 3 4 5 6 7
New HollandCase IHAGCO
John DeereSnapperKawasaki
Briggs & StrattonSimplicityHusqvarna
HondaCub Cadet
AriensBad BoyGravely
Dixie ChopperShindaiwa
ECHOWalker
Wright Mfg.Hustler
ToroFerrisScag
ExmarkSTIHL
GrasshopperJCB
Artic CatGehlRhinoClaasKinze
Bush HogKrone
DegelmanWoodsBobcat
UnverferthH & S Mfg
KuhnMeyer Mfg.Great PlainsLandprideMacDonLandoll
VermeerBourgault
TYMVersatile
McCormickBranson
KiotiKubota
LS TractorMahindra
All Manufacturers
Marketing & Advertising Support
2016 EDA Dealer-Manufacturer Relations Survey 16
3.523.673.68
4.534.404.44
4.734.754.814.864.94
5.115.125.165.245.345.345.465.495.505.535.54
5.705.715.715.80
3.003.41
4.304.66
4.905.045.085.125.215.225.255.315.38
5.555.605.715.765.875.996.02
6.373.20
3.524.25
4.885.035.04
5.315.84
4.94
1 2 3 4 5 6 7
New HollandAGCO
Case IHJohn Deere
SnapperHusqvarnaKawasaki
Briggs & StrattonSimplicity
HondaDixie Chopper
Cub CadetAriens
Bad BoyHustler
ShindaiwaWright Mfg.
ECHOWalkerGravely
ToroFerrisSTIHL
ExmarkScag
GrasshopperJCB
Artic CatKinzeRhinoGehlClaas
BobcatBush Hog
KroneWoodsKuhn
UnverferthDegelman
Great PlainsH & S Mfg
Meyer Mfg.LandprideMacDonVermeerLandoll
BourgaultVersatile
TYMMcCormickMahindra
KiotiKubotaBranson
LS TractorAll Manufacturers
Manufacturer Response to Dealer Needs/Concerns
2016 EDA Dealer-Manufacturer Relations Survey 17
3.56
4.29
4.65
4.62
3.92
4.69
5.07
4.75
4.35
4.70
4.24
4.55
3.67
4.29
4.76
4.70
4.03
5.01
5.22
4.90
4.45
5.02
4.51
4.62
3.85
4.48
4.66
4.55
4.35
4.92
5.41
5.10
4.51
4.88
4.68
4.71
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
AGCO
All Full‐Line Mfr Rating 2016 2016 Rating 2015 Rating
182016 EDA Dealer-Manufacturer Relations Survey 18
3.41
4.36
4.77
4.55
3.68
4.68
5.50
5.32
4.95
4.91
5.09
3.77
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Arctic Cat
All Shortline Mfr Rating 2016 2016 Rating
2016 EDA Dealer-Manufacturer Relations Survey 19
5.39
5.17
5.82
5.92
5.60
5.62
6.13
5.97
5.88
5.95
5.56
5.91
5.12
5.16
5.72
5.76
5.42
5.54
6.15
5.99
5.76
5.80
5.76
5.68
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Ariens
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
2016 EDA Dealer-Manufacturer Relations Survey 20
5.13
5.23
4.91
4.98
5.06
4.79
5.72
5.57
5.19
5.98
5.70
5.70
5.16
5.19
5.16
5.40
5.19
5.22
5.92
5.97
5.37
6.00
5.86
5.84
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Bad Boy
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
2016 EDA Dealer-Manufacturer Relations Survey 21
5.01
5.63
5.21
5.33
5.22
5.29
6.00
5.58
5.68
5.79
4.74
5.64
5.08
5.26
5.14
5.24
5.30
5.34
5.99
5.63
5.54
5.76
5.78
5.74
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Bobcat
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
2016 EDA Dealer-Manufacturer Relations Survey 22
6.37
6.21
5.79
5.89
6.47
5.68
6.47
6.32
6.58
6.63
5.79
6.37
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Bourgault
All Shortline Mfr Rating 2016 2016 Rating
2016 EDA Dealer-Manufacturer Relations Survey 23
5.09
5.51
5.60
5.60
5.38
5.43
6.00
5.51
5.06
6.09
5.43
5.74
5.31
5.34
5.76
5.54
5.52
5.79
6.13
5.72
5.56
6.15
6.10
6.02
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Branson
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
242016 EDA Dealer-Manufacturer Relations Survey 24
4.95
4.86
5.50
5.33
5.12
4.86
5.86
5.96
5.54
5.51
5.81
5.55
4.75
4.86
5.42
5.29
4.98
4.90
5.89
5.99
5.50
5.50
5.81
5.48
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Briggs & Stratton
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
252016 EDA Dealer-Manufacturer Relations Survey 25
5.31
5.07
5.62
5.58
5.44
5.22
5.99
5.72
5.66
6.01
5.49
5.77
5.12
5.01
5.39
5.44
5.34
5.16
5.94
5.72
5.55
5.86
5.51
5.70
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Bush Hog
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
262016 EDA Dealer-Manufacturer Relations Survey 26
3.92
4.75
4.34
4.26
4.53
4.74
5.34
4.86
4.54
4.79
4.68
4.86
3.68
4.17
4.13
4.05
4.28
4.51
5.25
4.74
4.30
4.68
4.93
4.48
3.85
4.48
4.66
4.55
4.35
4.92
5.41
5.10
4.51
4.88
4.68
4.71
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Case IH
All Full‐Line Mfr Rating 2016 2016 Rating 2015 Rating
272016 EDA Dealer-Manufacturer Relations Survey 27
5.22
5.04
5.13
5.22
5.43
5.57
6.22
6.00
5.65
6.00
5.64
5.70
5.04
4.92
5.48
5.44
5.60
5.40
6.24
5.56
5.60
6.28
5.60
5.76
5.03
5.17
5.16
5.16
5.23
5.19
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Claas
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
2016 EDA Dealer-Manufacturer Relations Survey 28
4.65
4.87
5.31
5.28
4.91
4.87
5.67
5.88
5.21
5.10
5.59
5.39
5.11
5.14
5.67
5.61
5.20
5.26
5.83
5.91
5.45
5.46
5.63
5.70
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Cub Cadet
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
292016 EDA Dealer-Manufacturer Relations Survey 29
5.38
5.24
5.14
5.33
5.43
5.38
5.86
5.67
5.90
6.00
5.57
5.71
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Degelman
All Shortline Mfr Rating 2016 2016 Rating
2016 EDA Dealer-Manufacturer Relations Survey 30
4.33
4.35
4.86
4.92
4.49
4.71
5.04
4.61
4.90
4.71
4.69
4.47
4.94
5.26
5.23
5.20
5.01
4.69
5.56
4.85
5.15
5.49
5.29
5.31
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Dixie Chopper
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
312016 EDA Dealer-Manufacturer Relations Survey 31
5.38
5.25
5.72
5.79
5.59
5.37
6.27
6.14
6.08
6.23
6.22
6.00
5.46
5.32
5.84
5.89
5.69
5.49
6.32
6.14
6.15
6.34
6.26
6.01
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
ECHO
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
322016 EDA Dealer-Manufacturer Relations Survey 32
5.55
5.72
5.85
5.90
5.63
5.43
6.17
6.12
6.10
6.20
6.01
5.96
5.71
5.64
5.82
5.92
5.84
5.73
6.35
6.23
6.20
6.22
6.15
6.05
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Exmark
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
332016 EDA Dealer-Manufacturer Relations Survey 33
5.58
5.44
5.74
5.77
5.72
5.52
6.19
6.08
6.07
6.18
5.78
6.02
5.54
5.58
5.80
5.80
5.68
5.55
6.18
5.98
5.92
6.21
5.93
6.08
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Ferris
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
342016 EDA Dealer-Manufacturer Relations Survey 34
5.08
4.79
5.25
5.13
5.13
5.08
5.92
5.71
5.08
5.33
5.79
5.25
4.90
4.76
5.22
5.15
5.00
4.98
5.63
5.34
5.16
5.61
5.44
5.44
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Gehl
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
352016 EDA Dealer-Manufacturer Relations Survey 35
5.94
5.89
6.13
6.20
5.90
5.84
6.56
6.51
6.36
6.46
6.33
6.29
5.80
5.83
6.08
6.22
6.00
6.00
6.54
6.53
6.41
6.57
6.42
6.29
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Grasshopper
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
362016 EDA Dealer-Manufacturer Relations Survey 36
5.50
5.21
5.97
6.03
5.64
5.63
6.16
6.00
5.92
6.20
5.98
6.05
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Gravely
All OPE Mfr Rating 2016 2016 Rating
372016 EDA Dealer-Manufacturer Relations Survey 37
5.60
5.59
5.59
5.56
5.58
5.30
6.08
5.93
5.63
6.14
5.45
5.94
5.55
5.61
5.61
5.61
5.69
5.34
6.05
5.87
5.75
6.01
5.68
5.91
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Great Plains
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
382016 EDA Dealer-Manufacturer Relations Survey 38
5.60
5.26
5.45
5.38
5.68
5.50
5.90
5.88
5.53
5.85
5.45
5.90
5.60
5.33
5.45
5.44
5.63
5.42
5.98
5.92
5.46
5.74
5.61
5.81
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
H & S Manufacturing
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
392016 EDA Dealer-Manufacturer Relations Survey 39
5.02
5.10
5.30
5.25
5.07
5.32
6.21
5.90
5.71
6.24
5.87
5.88
4.86
5.09
5.23
5.11
5.12
5.31
6.17
5.83
5.64
6.14
5.79
5.77
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Honda
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
402016 EDA Dealer-Manufacturer Relations Survey 40
4.55
5.15
5.28
5.29
4.56
4.65
5.59
5.20
5.09
5.22
5.11
5.24
4.44
4.89
5.31
5.18
4.52
4.62
5.47
4.97
4.98
5.16
5.14
5.13
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Husqvarna
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
412016 EDA Dealer-Manufacturer Relations Survey 41
5.28
5.48
5.48
5.55
5.48
5.26
6.24
5.87
5.76
6.17
5.55
5.88
5.24
5.56
5.59
5.40
5.29
5.42
6.24
6.02
5.79
6.11
5.52
5.90
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Hustler
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
422016 EDA Dealer-Manufacturer Relations Survey 42
3.00
4.20
4.38
4.44
3.88
5.20
5.56
4.31
4.00
5.50
4.44
4.69
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
JCB
All Shortline Mfr Rating 2016 2016 Rating
2016 EDA Dealer-Manufacturer Relations Survey 43
2
4.55
5.40
5.40
5.48
5.19
5.65
6.08
6.10
5.19
5.10
5.03
5.50
4.53
5.48
5.42
5.27
4.97
5.51
6.00
6.03
5.39
5.32
5.22
5.37
3.85
4.48
4.66
4.55
4.35
4.92
5.41
5.10
4.51
4.88
4.68
4.71
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
John Deere
All Full‐Line Mfr Rating 2016 2016 Rating 2015 Rating
442016 EDA Dealer-Manufacturer Relations Survey 44
4.89
5.01
5.27
5.21
4.97
4.97
6.11
5.82
5.55
5.99
5.46
5.73
4.73
4.77
5.06
4.98
5.00
4.94
5.90
5.66
5.37
5.82
5.54
5.53
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Kawasaki
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
452016 EDA Dealer-Manufacturer Relations Survey 45
4.98
5.27
4.64
4.56
4.84
5.20
6.16
5.98
5.02
5.51
5.58
5.47
4.30
4.96
4.44
4.33
4.32
4.78
5.96
5.78
4.50
5.00
5.43
4.80
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Kinze
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
462016 EDA Dealer-Manufacturer Relations Survey 46
4.68
5.27
5.44
5.45
4.95
5.05
5.83
5.20
5.39
6.14
4.91
5.58
5.03
5.43
5.74
5.61
5.17
5.34
5.95
5.38
5.33
6.21
5.50
5.86
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Kioti
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
472016 EDA Dealer-Manufacturer Relations Survey 47
5.13
5.14
5.23
5.27
5.43
4.97
6.00
5.43
5.50
6.00
5.27
5.67
5.21
5.16
5.27
5.31
5.30
4.91
5.96
5.38
5.67
6.16
5.78
5.78
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Krone
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
482016 EDA Dealer-Manufacturer Relations Survey 48
5.26
5.60
5.25
5.29
5.53
5.36
6.09
5.80
5.11
5.86
5.41
5.90
5.04
5.54
5.36
5.33
5.34
5.30
6.07
5.39
5.07
5.77
5.13
5.83
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Kubota
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
492016 EDA Dealer-Manufacturer Relations Survey 49
5.42
5.65
5.41
5.43
5.73
5.45
6.18
5.73
5.77
6.13
5.63
5.85
5.25
5.38
5.21
5.23
5.53
5.15
6.03
5.79
5.73
6.03
5.68
5.79
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Kuhn
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
502016 EDA Dealer-Manufacturer Relations Survey 50
6.03
5.56
5.64
5.74
5.87
5.33
6.05
5.85
6.08
6.21
6.08
6.26
6.02
5.82
5.68
5.66
5.84
5.34
6.12
5.92
6.04
6.12
6.10
6.18
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Landoll
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
512016 EDA Dealer-Manufacturer Relations Survey 51
5.90
5.84
5.86
5.84
5.95
5.54
6.21
6.11
6.03
6.23
5.84
6.19
5.76
5.65
5.75
5.80
5.85
5.51
6.23
6.11
5.94
6.26
5.81
6.12
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Land PrideAll Shortline Mfr Rating 2016 2016 Rating 2015 Rating
522016 EDA Dealer-Manufacturer Relations Survey 52
5.61
5.42
5.91
5.84
5.87
5.93
6.42
6.24
5.94
6.34
6.02
6.21
5.84
5.59
6.00
5.87
5.96
5.90
6.41
6.28
6.17
6.42
6.39
6.37
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
LS Tractor
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
532016 EDA Dealer-Manufacturer Relations Survey 53
5.65
5.73
5.55
5.59
5.86
5.45
6.00
5.89
5.91
6.21
6.14
6.20
5.87
5.70
5.55
5.70
5.78
5.42
6.06
5.82
6.12
6.13
6.09
5.97
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
MacDon
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
542016 EDA Dealer-Manufacturer Relations Survey 54
4.97
5.93
4.88
4.81
5.29
4.76
5.53
5.27
5.05
5.49
5.34
5.54
4.88
6.07
4.52
4.65
5.05
5.00
5.52
5.27
4.65
5.33
5.41
5.52
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Mahindra
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
552016 EDA Dealer-Manufacturer Relations Survey 55
4.05
4.36
4.50
4.45
4.21
4.50
5.21
4.14
4.45
5.29
4.76
5.05
4.25
4.80
4.64
4.72
4.61
4.62
5.61
4.31
5.00
5.56
4.79
4.80
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
McCormick
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
562016 EDA Dealer-Manufacturer Relations Survey 56
5.71
5.50
5.25
5.25
5.92
5.67
6.17
6.21
6.00
6.13
5.88
5.83
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Meyer ManufacturingAll Shortline Mfr Rating 2016 2016 Rating
2016 EDA Dealer-Manufacturer Relations Survey 57
3.33
4.15
4.33
4.12
3.72
4.54
5.12
4.56
3.95
4.65
3.93
4.22
3.52
3.99
4.33
4.19
4.10
4.63
5.18
4.72
3.90
4.51
4.06
4.37
3.85
4.48
4.66
4.55
4.35
4.92
5.41
5.10
4.51
4.88
4.68
4.71
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
New Holland
All Full‐Line Mfr Rating 2016 2016 Rating 2015 Rating
582016 EDA Dealer-Manufacturer Relations Survey 58
4.36
4.57
4.64
4.70
4.44
4.48
5.24
4.52
4.73
5.33
4.84
5.16
4.66
4.90
4.81
4.73
4.92
4.81
5.51
4.92
5.18
5.64
5.35
5.50
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Rhino
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
592016 EDA Dealer-Manufacturer Relations Survey 59
5.81
5.77
6.10
6.09
5.92
5.71
6.45
6.30
6.19
6.42
6.24
6.28
5.71
5.61
5.92
5.97
5.98
5.68
6.41
6.31
6.21
6.33
6.20
6.21
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Scag
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
602016 EDA Dealer-Manufacturer Relations Survey 60
5.64
5.36
6.05
6.08
5.76
5.76
6.32
6.17
6.08
6.17
6.15
6.14
5.34
5.28
5.72
5.78
5.62
5.46
6.20
6.07
6.07
6.16
6.06
5.99
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Shindaiwa
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
612016 EDA Dealer-Manufacturer Relations Survey 61
4.76
4.75
5.82
5.71
4.77
4.72
5.73
5.62
5.27
5.30
5.56
5.42
4.81
4.87
5.59
5.63
4.88
4.82
5.63
5.60
5.38
5.51
5.51
5.56
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Simplicity
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
622016 EDA Dealer-Manufacturer Relations Survey 62
4.17
4.54
5.50
5.51
4.47
4.51
5.31
5.41
5.05
4.24
5.03
4.53
4.40
4.51
5.24
5.28
4.37
4.52
5.23
5.33
4.85
4.51
4.89
4.78
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Snapper
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
632016 EDA Dealer-Manufacturer Relations Survey 63
5.68
5.78
5.95
6.05
5.77
5.52
6.50
6.37
6.34
6.46
6.50
6.30
5.70
5.80
5.92
6.05
5.86
5.51
6.44
6.32
6.29
6.36
6.41
6.24
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
STIHL
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
642016 EDA Dealer-Manufacturer Relations Survey 64
5.43
5.51
5.88
5.88
5.54
5.52
6.24
6.20
5.92
6.04
5.88
5.93
5.53
5.57
6.03
6.02
5.63
5.69
6.27
6.29
6.01
6.02
5.96
6.02
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Toro
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
652016 EDA Dealer-Manufacturer Relations Survey 65
3.53
3.76
3.65
3.41
3.47
3.65
4.71
2.94
3.76
5.00
3.59
3.82
3.52
3.59
3.81
3.52
3.93
4.52
5.19
4.19
3.56
4.78
4.37
4.15
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
TYM
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
662016 EDA Dealer-Manufacturer Relations Survey 66
5.37
5.40
5.30
5.32
5.38
5.16
5.94
5.75
5.67
6.08
5.78
6.00
5.31
5.29
5.37
5.38
5.28
5.12
5.95
5.77
5.54
6.09
5.78
5.76
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Unverferth
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
672016 EDA Dealer-Manufacturer Relations Survey 67
6.46
6.19
6.30
6.28
6.51
6.08
6.58
6.38
6.58
6.49
6.42
6.51
5.99
6.00
6.10
6.13
6.17
6.03
6.52
6.23
6.41
6.41
6.36
6.44
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Vermeer
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
682016 EDA Dealer-Manufacturer Relations Survey 68
3.46
4.34
3.70
3.68
3.54
3.98
4.90
3.73
3.41
4.58
5.27
4.17
3.20
4.56
3.60
3.62
3.49
4.36
5.07
4.09
3.59
4.56
4.93
4.00
4.55
4.97
4.90
4.84
4.88
5.14
5.76
5.11
4.97
5.55
5.30
5.28
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Versatile
All Tractor Mfr Rating 2016 2016 Rating 2015 Rating
692016 EDA Dealer-Manufacturer Relations Survey 69
5.28
5.40
5.28
5.44
5.60
5.38
6.12
5.80
5.74
6.12
6.02
5.94
5.49
5.34
5.63
5.65
5.78
5.43
6.24
5.93
6.00
6.30
5.98
5.98
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Walker
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
702016 EDA Dealer-Manufacturer Relations Survey 70
5.41
5.42
5.53
5.57
5.63
5.42
6.07
5.99
5.69
6.06
5.76
5.84
5.22
5.24
5.38
5.39
5.39
5.22
5.98
5.83
5.69
5.99
5.80
5.75
5.08
5.19
5.17
5.19
5.23
5.21
5.90
5.59
5.47
5.76
5.57
5.52
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Woods
All Shortline Mfr Rating 2016 2016 Rating 2015 Rating
712016 EDA Dealer-Manufacturer Relations Survey 71
4.63
5.10
5.16
5.19
5.10
5.29
5.87
5.58
5.32
5.81
5.03
5.58
5.34
5.40
5.72
5.62
5.59
5.62
6.16
5.96
5.86
6.24
5.82
5.90
5.21
5.27
5.62
5.63
5.38
5.32
6.06
5.90
5.74
5.93
5.81
5.80
1 2 3 4 5 6 7
Mfr Response to Dealer Needs
Mkting & Adv Support
Warranty Payments
Warranty Procedures
Communication with Mgmt
Return Privileges
Parts Quality
Parts Availability
Product Tech Support
Product Quality
Product Availability
Overall Satisfaction
Wright Manufacturing
All OPE Mfr Rating 2016 2016 Rating 2015 Rating
2016 EDA Dealer-Manufacturer Relations Survey 722016 EDA Dealer-Manufacturer Relations Survey 722016 EDA Dealer-Manufacturer Relations Survey 72
The 2016 Dealer Manufacturer Relations Survey is an original work of the Equipment Dealers Association (EDA). No part if this survey may be reproduced or distributed in any form without prior written permission of the copyright holder.
Copyright © 2016 Equipment Dealers Association (EDA). All rights reserved.
“To build the best business environment for equipment dealers.”
2016 EDA Dealer-Manufacturer Relations Survey 73
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