ddi summit : 2016 insight · get visual! using data visualization to inform and influence ... most...

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InSight. DDI Summit : 2016

Evan Sinar, DDI Chief Scientist & Director, CABER

Get Visual! Using Data Visualization to Inform and Influence

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

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Why Visualize Data?

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© Development Dimensions Int’l, Inc., 2016. All rights reserved.

…Exploration

Explanation…

…Engagement & Emotion

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For Persuasion…

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“Visual Library”

“a continually expanding collection of HBR's most essential charts and infographics”

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

Source: http://www.gapminder.org/

For Powerful Messaging

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For an Analytical, Influential HR

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…and for Family Bonding!

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Research Shows Visualization Works

Visuals more persuasive than tables (2014 study)

Enhanced managers’ decision-making

capability (2014 study)

Visuals generated more attention to,

agreement with, and recall of a business

strategy (2015 study)

Unique visualization types more

memorable (2013 study)

Neuroscience principles explain

visualization effectiveness (2015 study)

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

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7 Types of Data Stories

to Visualize

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Visual Stories about…Comparisons

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Visual Stories about…Movement/Flows

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Visual Stories about…Change Over Time

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Visual Stories about…Change Over Time

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Visual Stories about…Relationships

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Visual Stories about…Relationships

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Visual Stories about…Complex Structures

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Visual Stories about…Hierarchies

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Visual Stories about…Hierarchies

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Data Stories about…Voices (Text-based)

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Even Descriptive Data Can be Invigorated

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

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Visualization Design & Makeovers

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© Development Dimensions Int’l, Inc., 2016. All rights reserved.

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Excel: One of the Worst Offenders

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

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Visualization Tools

& Closing Advice

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#dataviz

Tools

Books

Continuous Learning © Development Dimensions Int’l, Inc., 2016. All rights reserved.

Some Final Dataviz Design Advice

1. Know Your Audience

2. Match Visualization Sophistication to

Message Depth

3. Annotate for Context & Action

4. Minimalist Design = Maximum Clarity

5. Use Color Selectively & Sparingly

6. Make it Easy for the Reader

7. Visualize Responsibly

© Development Dimensions Int’l, Inc., 2016. All rights reserved.

Get Inspired! © Development Dimensions Int’l, Inc., 2016. All rights reserved.