dcp - innovating workforce development

Digital City Project

Innovating workforce development with social media

3 areas of focus

• Workforce development• On-line multimedia content and services• Digital City Open platform software

infrastructure• The chess game….

Innovating Workforce Development

• Connecting Cyberspace to Meatspace• Interactive Multimedia Content and Services• Dashboard software• Virtuous circle of volunteerism and training• Software Infrastructure• Sustainable Business

Model

On-line world connects to Real world

• Getting people comfortable with computers• All jobs in the future will require tech skills• Learning by doing• If they can:– play videogames– use an ATM or remote control– program their mobile phone

Social Media as a vehicle

• Social Networking• Blogging• Activity Streams• Meetups• Flash Mobs• Groups

Haves helping the Have Nots

• Matching knowledge and expertise to those who need it

• Volunteers operate Live Video Help• Master craftsmen work with Interns• Urban Farming, Senior Citizens, Health clinics• Wide range of job skills

I used to be famous• 22 years ago I said I wanted to build

Multimedia Encyclopedias

MacroMind/Macromedia

• 1st multimedia player = 1984• 1st multimedia authoring system = 1985• 1st author once, playback on many platforms =

1988

But we needed to be on-line

• Between 1990-1994 85% of CD ROMs were created with our tool - Director

• 25,000 titles, only room for 300 in the channel• Then the thin straw came along (dial-up Internet)• We went backwards (no more video or photos)• 15 years later we’re right back to where we were

Wikipedia is bricks & mortar

• Text + Photos• Community creation• Web links• 2M entries• But the old school form of

knowledge and education

Interactive On-Line Multimedia Content and Services

• Picking up where the Multimedia Revolution left off in 1994

• Video, simulations, annotated diagrams, animated charts, visualizations

• Multimedia Encyclopedia is how people will learn and knowledge will be stored

• Every Foundation, Government and Brand has a topic or issue they’ll sponsor

Multimedia Encyclopedias

• Animated Charts of battles• Videos and exploded annotated diagrams of

Green Jobs skills• Interactive simulations of Polymers• 3d Visualizations of any data or info

Free Dashboard software

• Social Networking• Activity Streams• Blogging• Media Sharing• Live Video Help• Points• Volunteerism• Training• Facebook Import

Virtuous Circle

• Utilizes live Video Help to intern and train• Volunteerism• Training• Points• Live Events• Project management and coordination• Based at digital bureaus

What is a Digital City?

• In the 90’s = access• In the 00’s = social media• In the 10’s = software infrastructure

Software Infrastructure

• Open Digital City platform• Shared servers – two-way APIs:– Digital City ID– Regional timeline of historical events– Jobs, Events, Business directory– Webcam and location pages

• For others to build on top of• Open Standards – Open Stack

Software as infrastructure• Dashboard is persistent, throughout the region• Dashboard adapts itself to the city it’s in• An ‘operating system’, that knows it’s context• Features and services available to all

Hardware, Bandwidth, Servers, Access

Applications and Services

Solutions, Compelling Experiences

A Day in the life of a Digital City

Webcams and Location pages• See top 16 webcams, editorially selected

– Rotate throughout the day

• Click on webcam, go to a location page• Location pages:

– Who lives by– Photos, videos– Other webcams– Leave comments,Reviews, Media, Links

• On shared servers

Regional Alliance

• Digital Bureaus are the nodes in a distributed architecture

• Build on the strength of many:– Lorain– Akron– Youngstown– Cleveland– Columbus

• 20 employees, 100 trainees per node• $75k per month

Sustainable Business Model

• 501c3 solicits funding from government and foundations

• Use the money 3:1 ways:– Build out the MM Content and Services– Train workers in the skills necessary to do that– Create and maintain Open Digital City platform

More than just Creative Jobs

• Wide of range of jobs interned and trained• Sales, Marketing• Ops, Live Events• Urban Farming• Health-Wellness• Media Records digitizing• Management

NEO is the Pilot

• Initial Alpha test in Youngstown• Use the Regional Alliance to set of nodes in:– Akron– Greater University Circle– Collinwood– Lakewood

• Also:– Lorain– Columbus

Ex-Auto Workers

• Another angle to focus on• Get them comfortable using computers, see

what happens• Different kind of Alliance – DOL– Kokomo, IN– Warren, OH– Flint, MI

Advisors/Supporters

• George Nemeth – social media maven• Jim Cossler – YBI portfolio company• Lev Gonick – CWRU• Ed Morrison – Purdue Center for Regional

Development• Mark Hill – Strategist/Biz dev• Miles Gilburne –VC/Angel investor• Kent Smith – Cuyahoga County Democratic club

Looking for

• Funding• Partners• Legal representation• Customers