day 1 : compare / contrast logos 5th grade career unit · day 1 : compare / contrast logos 5th...

Day 1 : Compare / Contrast Logos

5th Grade

Career Unit

Carolina Herrera, New York, Resort 2014 Ready-To-Wear Runway

What types of line do you see in this dress?

Artwork and Question of the Day

Pre-Assessment

Name:________________________________________

Table & Teacher: ______________________________

Directions: Write the type of commercial art career that is described.

1. ______________________________ I design the inside of

homes, offices, business centers, department stores, churches,

and other structures.

2. ______________________________ I am aware of the latest

trends and customer preferences when I design and make

clothing.

3. ______________________________ I design products such

as cars, electronics, furniture, and other manufactured products

using computer-assisted design technology.

4. ______________________________ I take ideas and

concepts from business people and translate them into images for

the public. My work can be websites, magazines, logos, signage,

and greeting cards.

5. ______________________________ I design spaces where

people live, work, play, and worship. My final product is a

building.

WORD BANK (Day 3,4,5):

Industrial Designer

Graphic Designer

Fashion Designer

Interior Designer

Architect

Compare & Contrast Lines

Interior Designer Fashion Designer Industrial Designer Architect

Logo Rules

1. Represent the organization/subject/product 2. Simple design 3. Limited number of colors (1-4)

(S- if you use more than 4) 4. Recognizable printed in black and white 5. Original / unique font

Back: • YOUR NAME AND TABLE

Front Top:

• Choose one career: • Industrial Design

• Interior Design

• Architecture

• Fashion Design

• Company Name

• Description of what your

company designs.

Front Bottom:

• Sketches

Remember the logo rules…

1. represents the organization/subject/product

2. simple design

3. limited number of colors (1-4)

4. recognizable printed in black and white

5. original / unique font

Carolina Herrera, New York, Resort 2014 Ready-To-Wear Runway

What types of line do you see in this dress?

Artwork and Question of the Day

Day 2 : Logo (finish)

5th Grade

Career Unit

What lines do you see in this building?

Artwork and Question of the Day

Sydney Opera House, Australia by Joern Utzon

Review: What do they design?

Interior Designer Fashion Designer Industrial Designer Architect

+ Graphic Designer

What were the 5 logo rules?

1.

2.

3.

4.

5.

What lines do you see in this building?

Artwork and Question of the Day

Sydney Opera House, Australia by Joern Utzon

Day 3: Advertisement (start)

5th Grade

Career Unit

What is this advertisement trying to communicate?

Artwork and Question of the Day

Review: What do they design?

Interior Designer Fashion Designer Industrial Designer Architect

+ Graphic Designer

What is an advertisement?

What is the purpose of an advertisement?

Industrial Design

Interior Design

Architecture

Fashion Design

Advertisement Design for Beginners

Why This Layout Will Work:

• We read from left to right and from top to bottom.

• We enter a layout in the upper-left corner and exit in

the lower-right corner.

Control the viewer’s eye!

Rule #1: margin

(Interior Design)

Rule #2: visual

(Graphic Design)

Rule #3: headline

(Fashion Design)

below visual OR next to the visual

Rule #4: logo

Advertisement

Step 1: Make brainstorming sketches.

Step 2: Make final advertisement on nice, large paper.

Requirements: visual headline (below or to the side of visual) logo (bottom right corner) Optional: margin

What is this advertisement trying to communicate?

Artwork and Question of the Day

Day 4: Advertisement (finish)

5th Grade

Career Unit

What is this advertisement trying to communicate?

Artwork and Question of the Day

Advertisement

Step 1: Make brainstorming sketches.

Step 2: Make final advertisement on nice, large paper.

Requirements: visual headline (below or to the side of visual) logo (bottom right corner) Optional: margin

Post-Assessment

Name: _____________________________________

Table & Teacher: _____________________________

Directions: Write the type of commercial art career that is described.

1. ______________________________I design spaces

where people live, work, play, and worship. My final

product is a building.

2. ______________________________ I design products

such as cars, electronics, furniture, and other manufactured

products using computer-assisted design technology.

3. ______________________________I am aware of the

latest trends and customer preferences when I design and

make clothing.

4. ______________________________I design the inside

of homes, offices, business centers, department stores,

churches, and other structures.

5. ______________________________I take ideas and

concepts from business people and translate them into

images for the public. My work can be websites,

magazines, logos, signage, and greeting cards.

What is this advertisement trying to communicate?

Artwork and Question of the Day