david stephens head of b2b enablers, vodafone · 2018-08-02 · david stephens –head of b2b...
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David Stephens – Head of B2B Enablers, Vodafone
David is accountable for Vodafone’s wholesale
messaging and premium rate services. His
accountability spans business development,
sales, product, technology and compliance and
he has a demonstrable record of identifying
and exploiting commercial B2B/B2C
opportunities to drive financial growth and
competitive advantage
Charge to Bill
Tola & Vodafone event
4th October 2017
David Stephens
Head of B2B Enablers, Vodafone UK
david.stephens@vodafone.com
Integrated
Integrated into Vodafone ‘Red Entertainment Bundles’
Ent. Extras &
Promotional
On and Off handset purchases
Ticketing opportunity (enabled through PSD2)
Established MNO Business
Self discovered ‘digital’ services
Growth opportunities
Including ticketing(enabled through PSD2)
The Vodafone CTB Ecosystem
A plethora of additional services possible leveraging eMoney
Payment Services Directive 2 – European Legislation
Insert Confidentiality Level in slide footer 7
E-Money licenceNot reliant on the PSD1 exemption nor the PSD2
Exclusion
PSD2Entered into Force Jan 2016
Requires all member states implement
these rules as National Law by 13Jan
2018
PSD1Largely Limited to Digital Services
CTB Ecosystem makes use of the ‘Limited Network
Exemption’
Limited
addressable
subscriber
reach
Entertainment
Competitions
Gambling
Gaming
Charity
5 October 2017
Extends our
‘Exclusion’
Ticketing widens our
addressable
subscriber base
New transaction and
monthly spends caps
introduced
Extended
service reach
Wider range of
physical and quasi-
physical goods
resonating with a
much wider subscriber
audience
CTB - Fit for Growth
Promotional Marketing
Differentiated Services
Convenience Convenience
‘Mobile payments made simple’, enriching the lives
of consumers
Differentiated Services
CTB Growth
More services appealing to more subscribers
Services the MNO feel proud to ‘shout about’ through our marketing
tools/campaigns Promotional Marketing
Thank You
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