david nour relationship economics and social networking best practices 2.09

Relationship Economics® & Social Networking Best Practices

David Nour“Google Me”

David Nour – “Google Me”…

IRAN

MGMT UNDERGRADEMORY MBA

SALES & MARKETING

CONSULTING / M&A

FAMILY

ATLANTA

What is the

real valueof your relationships?

“Networking”…

Do you have contacts,

or do you have

relationships?

Disconnected!

“Our economy, our democracy, and even

our health and

happiness depends on adequate stocks

of social capital.”- Robert Putnam

Increasingly Disconnected from

One Another

Dramatic Erosion of our Sense of

Community

Evolution of the Web…

Sample Web 2.0 Tools…

Web 2.0

75%+ of execs to maintain / increase investments in technology that encourages user collaboration

User-Driven CollaborationPeer-to-Peer (P2P)Social NetworkingWeb ServicesMash-ups

50% pleased with past Internet investments; some regret not boosting own capabilities to exploit technology; should have acted faster

Source: McKinsey Survey

Web 2.0

Source: McKinsey Survey

Why Join a Social Network?

Do You…

Why Build a Social Network?

Social Networking Strategy

1. Identify Key Relevant Stakeholders2. Sources of Internal and External Insights

3. Engage with Unique Value-Add4. Deliver Exceptional Experiences!5. Influence Best Practices for Future Success

Engage & Influence – often without Authority…

Value is Delivered

Value is Recognized

Recognition for Delivering

Value

Pro

fessio

nal N

et

Wo

rth

=

Su

m (

Re

co

gn

itio

n)

(Re

latio

nship

Cu

rre

ncy)

Value is

Promised

Time

ExchangeRelationship

Currency®

AccumulateReputation

Capital®

BuildProfessionalNet Worth®

Relationship Economics® OverviewADOPTING THE ART AND SCIENCE OF RELATIONSHIPS

1-9-90 Phenomenon

Source: Jakob Nielsen Participation Inequality

Partner in Charge -

AmericasSmith

ForensicTechnology

ServicesWilliams

Investigations

Taylor

Fruad RiskManagement

Stock

Compliance &Monitoring

Cross

Los Angeles

Ramirez

Computer

Forensics

Moore

Evidence &Discovery

ManagementO'Brien

EngagmentTechnical

SupportShapiro

CohenFraud & Misconduct

HughesAnti-Fraud Controls & Programs

JonesForensic In The Audit

US Forensic

KellySarbanes-Oxley Assistance

Off-Line

Return on Influence™

On-Line

Cohen

O’Brien

Smith

Shapiro Jones Taylor

Williams

Kelly

Moore

Sanders

Thompson

Stock

Ramirez

Hughes

Turning lists of contacts…

© 2008 FAS.research

…into relationship maps

Maps: Then and Now

18th Century: Map of the

Northwest Passage21st Century: Social Network

Analysis (SNA) of Ideal

Relationships

Matrix are Relationships!

From: Departments

/ Segments

To: Connection

Maps of Center and Periphery…

Relationship Types

1. Personal – Your Personal Development

2. Functional – Your Realm of Responsibilities

3. Strategic – New Business Directions / Stakeholders

Not Mutually Exclusive!

Leadership TransitionInflection Point – You & Your Role!

Social Network Analysis (SNA)

Psychology

Org Design

Anthropology

Sociology

Mathematics(Graph Theory)

“Virtual Meetings, Training, Conferences”

1800Flowers AMD Adidas Autodesk American

Apparel AOL BBC BMW Calvin Klein Coldwell

Banker Circuit City Cisco Cnet Dell Fox

Atomic H&R Block IBM Intel iVillage Kelly Services Level 3 Mazda Mercedes Benz

Microsoft MLB.com movietickets.com MTV

NBA Nissan Philips Pontiac Reebok ReutersSaxo Bank Sears Sky News Sony BMG Sony

Ericcson Sprint Starwood Hotels SunSundance Telstra Telus Toyota Visa Vodafone Weather Channel Wired

Corporate Firms & Social Networking

Relationship Currency® Roadmap

STRATEGIC RELATIONSHIP PLAN (SRP)™

RELATIONSHIPCURRENCYDEPOSITS™

CURRENTRELATIONSHIP

BANK™

PIVOTAL CONTACTS™

RELATIONSHIPCENTRICGOALS

Pivotal Contact™ Sources

Pivotal Contacts – Equifax

Depth & Relevancy

Occasional

Collegial

Regular

Co-Operative

Frequent

Collaborative

Immediate

Inter-Dependent

D - 1

C - 2

B - 3

A - 4

Relationship Value Pyramid

Relationship Bank – Touch Frequency

Automated Newsletter

Once a Quarter / Higher Profiles

Once a Month / Interesting

Relationship Economics®

Training & Development

• Revenue Growth• Talent Development• Coaching & Mentoring

Speaking • Social Networking• Flight Risk™• Adaptive Innovation™

Consulting

• Revenue Growth• Global Expansion• Talent Development

Technology

• Social Networking• eLearning• Enterprise Relationship Mgmt

Speaking

• Keynotes• Mini-Workshops• Executive Retreats

Consulting

• Social Networking• Revenue Growth• Global Expansion• Talent Development

Training

• Relationship Currency®• Social Networking• Global Business Acumen• Project Management

Tech

• Social Networking• eLearning• Enterprise Relationship Mgmt

Get Engaged!

www.relationshipeconomics.NET

Ask

Blog

Read

Sign Up

www.relationshipcurrency.com

Amazon.com

Top 10 Things YOU can do!

1. Become Naturally Inquisitive!a. Google: “Social Networking Websites”b. Follow the Hyperlinks!c. Version One is better than Version None!

2. Create Templates: Profile, Specialties, Intro EMs in Word3. Build Content Rich Profiles – Consistently 4. Clean up your Outlook / Upload your contacts in 1-2…5. Use Social Networking to Identify Access / Due Diligence6. Map your internal and external source of Influence7. Schedule five (5) coffee meetings8. Send out five (5) personal, handwritten notes!9. Read Daily to find valuable insights; send them!10. Invest in ONE referral relationship each week!

Recap

INTENTIONAL

QUANTIFIABLE

STRATEGIC

Learn More…

http://www.relationshipeconomics.net/newsletter.html

http://www.relationshipeconomics.net/blog

Thank You!

David NourRelationship Economics®Atlanta, GA

888-339-1333info@relationshipeconomics.NET

www.relationshipeconomics.NETwww.relationshipcurrency.com