david benjamin - svp & gm @ box - it’s not about rewriting software. it’s about rewriting...

Orchestrating Digital Transformation:

It’s not about rewriting your software.

It’s about rewriting your company.

David Benjamin

SVP & GM, EMEA, Box

Box and Okta started because we

saw several tech trends that would

change how people work…

Mobile ubiquity

Infinite computing

Networked economy

Security redefined

These trends are changing every industry

We all know every business

Is trying to go digital

But it’s not that easy

Companies can’t just add software to a traditional product,

business model and process to “become digital”

Blockbuster

Limited to Physical Stores

Business Model Built on Late-Fees

Limited to Supply of Local Store

No Product Innovation

Mass-market Product

Netflix

Works Everywhere

No Late Fees

Infinite Supply

Constantly Improving

Highly Personalised Product

Netflix is better not because it’s a modern app,

but because it’s a fundamentally modern business

Let’s take a look at how digital transformation

is playing out in financial services

53%Don’t think their bank is

offering anything different

from other banks*

73%Would be more excited

about banking with

GOOGLE, AMAZON, or

APPLE*

*Millennial Disruption Index

Application approved – email/post

Conveyancing process – email/post/phone

Arrange valuation - home

Submit application documents - post

Review application documents - post

Provide payslips and bank statements - post

Verify identity - branch

Get Decision In Principle - phone

Digital is so often treated as a channel

for delivering existing products to customers

Meanwhile, digitally native companies are able

to rethink the very product from the ground up

Why is it so difficult to compete in the digital age?

The very things that made businesses successful

In the last era are now holding them back…

Established

partners

“Tenured”

talent

Process

efficiency

3-year product

cycles

Physical

branches

Well-defined

ways of working

Industrial-era

regulation

Silos of

information

The rules have changed, and the these are now anchors

To succeed in the digital age, every company will have

to start operating like a digital company

Digital

experiencesDigital

business

models

Digital operating

models

App

Legacy Operating Models

Waterfall processes

Vertical integration

Command and control

People-centric processes

Multi-year product cycles

IT as cost-center

Digital Operating Models

Responsiveness, agile

Extended enterprise, ecosystems

Best idea wins

Data-driven processes

Continuous innovation

IT as growth driver

Real-time work,

anywhere and anytime

Working across boundaries

and extending the enterprise

Breaking down hierarchies

to close the innovation gap

Digital is not about writing an app

Its about rewriting your company

Even if you don’t have an immediate disruptor

today, it’s not that hard to imagine...

loansInsurance Pay

Is your business be prepared?

Questions

to ask…

1 Am I using digital as a distribution channel for existing

products, or am I fundamentally rethinking them?

2 Is my IT strategy focused on making today’s business

more efficient or is it setting me up for future growth?

3 Is your organisation designed to compete with just

your peers?

If you don’t like change, you are going

to like irrelevance even less

Thank you!