database marketing presented by: bliss sawyer october 21, 2008 bliss@blisssawyer.com ...

Database Marketing

Presented by: Bliss SawyerOctober 21, 2008www.blisssawyer.comBliss@BlissSawyer.com

Why?

Consumer confidence

Trust = Referrals

Easiest way to get loans!

Build It (And they will come)

Value of a strong Database

Efforts = Results

Do it right this time

Who?

Take time to gather names

Personal contacts

Business to business

Fear vs. Confidence

Referrals vs. second job

Systemize

Good System = More Loans

Easy to useUpload/transfer

Sorting capabilities

Rating system

Customer Support

Marketing Support

Increase

NetworkingCasualFormal

Seminars & trainingConsumerRealtor

Joint venturesWebsite opt-in

Organize It(You’ll spend less money to make money!)

Past client

Prospects

Referral Partners

Information is King!E-mail, Birthdays, Personal info

Organize It(You’ll spend less money to make money!)

Utilize a rating system

Always work to move someone up a level

Review every 6 months to keep list clean

Communication

4 Levels of Communication

E-mail

Mail

Phone

In Person

Using E-mail

Look professional

Track each e-mail

Random vs. Scheduled

Market Updates

Education - Information

Newsletters

Snail Mail

Postcards

Greeting Cards

Newsletters

LettersInformation Marketing

Value Mailings

Use the Phone

When & Who?

What do you say?Greeting

Reconnect

Offer information

Ask for referrals “By the way…”

Offer assistance “Let me know if there’s…”

In Person

Drop-by’s to referral partnersHolidays & Birthdays

Information Marketing

Marketing campaigns

Customer appreciation eventsEntire Database

Referral Partners

Your Tasks

1. Commit to a database system and get familiar with it

2. Work to put as many names into your database as possible

3. Have a 12 month marketing plan using 4 levels of communication

4. Consistently increase database through networking