data driven imperative by wayne eckerson

© Eckerson Group LLC

The Data-Driven Imperative

Wayne W. Eckerson

© Eckerson Group LLC

• Understand the past– “Which campaigns

provided the best return?”• Optimize the present– “Which packaging

provides the best lift in sales?”

• Predict the future – “Which customers are

likely to respond to this offer?”

Value of Data Analytics

© Eckerson Group LLC

Increase satisfaction, engagement, loyalty, 360 view

Supply chain

Reduce costs, speed deliveries,

support just-in-time delivery

Increase retention, improve recruitment, grow productivity

Identify bottlenecks,

forecast demand, adapt quickly

RiskIdentify risk, fraud, and compliance issues in real time

ANALYTICS

Customer

Operations

Workforce

© Eckerson Group LLC

Balancing Intuition and DataArt

- Experience - Knowledge

- Process-Markets

Science

- Statistics- Machine learning

- Mathematics Analytical models

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INTUITION DATA+

© Eckerson Group LLC

Digital Ecosystems People

Materials

ProductsProcess

Machines

Smart Manufacturing

Sharing Economy

Digital Battlefield

Smart Buildings

Smart Cars &Traffic

Role of Analytics - Synchronize all components in an ecosystem- Learn from and adapt to new events- Automate and optimize processes to…- Assist humans, making them more productive

Analytics

Real Time Digital Fabric