dash7 capabilities overview for seoul 120809

DASH7 Technology & Standards Briefing

JW Marriott HotelSeoul, Korea

December 9, 2009

1

Agenda

• The Competition

• The Applications

• The Market Opportunity

• The Ecosystem

2

Agenda

• The Competition

• The Applications

• The Market Opportunity

• The Ecosystem

3

Feature Comparison

Very Good Good Fair Poor/None

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10 Year Total Cost of Ownership

DASH7 vs. ZigBee

Avg.

30-60 µW

Avg. 300-

600 µW

ZigBee Uses

10x

The Power of

DASH7

4 Devices @

$10 ea.

44 Devices @

$10 ea.

Four fifteen

minute service

calls @

$12.50/hr.

44 fifteen

minute

service calls

@ $12.50/hr.

# Devices

Over 10 Years

Services Used

Over 10 Years

$ 438.00

$ 985.00

$ 43.80

$ 98.50

$ 1,423.00$ 142.30

$1,280

“Premium” Per

ZigBee Device

++

5

Regulatory & Standards

Gather Industry Requirements

Review Final Committee

Drafts, Publish Standard

Draft and submit new work

item to ISO, committee drafts

Build Business Case

Write and Issue RFP, Award

RFP

1 Year

2 Years

1 Year

1 Year

A Global

Standard Is A

Major Barrier To

Entry for Would-

Be DASH7

Competitors

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Lik

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H

igh

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Agenda

• The Competition

• The Applications

• The Market Opportunity

• The Ecosystem

7

Application Focus Today

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1. Supply Chain

3. Interactive Media

2. Measurement & Control

Application Focus Today

9

1. Supply Chain

3. Interactive Media

2. Measurement & Control

This Can Do More Than Track Containers

10

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DASH7 Is #1 In Defense Supply Chains,

Mandated By Major Defense

Ministries

Jan 2009: $429 Million DASH7 Award by DoD

Defense Leads Global Supply Chain Adoption of DASH7

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Commercial Supply Chain

Adoption

Defense Ministries

3PL’s,Carriers

Defense Suppliers

Opportunity With Defense Suppliers

Supplier Class Description

Class I Food and Health Items

Class II Clothing, Equipment, Tents

Class III Petroleum, Oils, Lubricants

Class IV Construction Material

Class V Ammunition

Class VI Personal Items

Class VII Major End Items (e.g Vehicles)

Class VIII Medical equipment, blood, plasma

Class IX Repair parts

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Defense Supplier Very Often = Commercial Supplier!

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DASH7: #1 for MaritimeContainer Tracking, Security, & Sensing

15

DASH7 Tags From Savi Are Approved For Use On All Major Common Air Carriers

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DASH7 Can Track A Rail Asset

Moving @ 100 kilometers per hour

DASH7 Can Pinpoint LocationWhen Snow Is Covering This Yard …

17

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DASH7 Provides Real-Time Locating Capability Inside This Warehouse

19

DASH7 Being Used To Detect Pilferage & Tampering Of Fuel Supplies

Vaccines That

Freeze or Overheat

Can Become

Useless … 2.45

GHz cannot

penetrate water.

20

For Monitoring Fresh Produce, 2.4GHz

Will Not Penetrate Wet Cardboard or

Frozen Food … DASH7 Does

22

Animal Tracking, Feedlot Management

DASH7 Can Combine With Other

Supply Chain Technologies

• DASH7 and:

– GPS

– Cellular

– Satellite

– WiFi

– Bluetooth

– Passive RFID

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Summary: DASH7 For Supply Chains

• Required By the Largest & Most Complex Supply Chain

• Globally Available, Effective Frequency

• 20 Year Track Record

• Reliable

• Versatile

• Inexpensive

• We Are Only Scratching The Surface

24

Application Focus Today

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1. Supply Chain

3. Interactive Media

2. Measurement &

Control

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DASH7-Based Tire Pressure

Monitoring Systems

Mandating DASH7-based TPMS can save 2 billion gallons of gasoline annually in the U.S.

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DASH7-based

TPMS for

Motorcycle

Safety

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DASH7 For Other In-Vehicle

Sensor Data Acquisition

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DASH7 Can Monitor

Moisture and

Humidity, Even If the

Ground

Or Grass is Wet

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To Help A Farmer

Optimize Irrigation

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Or To Help A

Golf Course

Control Water

Costs

32

DASH7 Can Remotely

Monitor

Environmental

Conditions Like Soil

Erosion

33

Or Whether This

Bridge Might Collapse

34

Or Whether This Glacier Is Melting Too

Quickly

35

DASH7 Motion and Temperature

Sensors Can Penetrate Snow and Ice

36

DASH7 Helps Monitor Water Usage In A

Home

37

Is Being Developed In Alarm Systems …

38

Is Ideal For Powering

“Smart” Appliances

DASH7’s Long Range Makes “Mesh”

Unnecessary In Most Cases39

40

DASH7 Can Be Used In Many Control

Apps Where 433 MHz is Already Used

No Need For Mesh In Most Automated

Meter Reading Applications …

DASH7 Can Replace Proprietary ETC Systems And

Enable Open Competition & Interoperability

Summary: DASH7 For Measurement

& Control

• 10x the Range of ZigBee

• 10x the Battery Life of ZigBee

• Penetrates Water, Concrete, Walls

• 10x cheaper than ZigBee

• Makes Mesh Unnecessary In Most Cases

43

Application Focus Today

44

1. Supply Chain

3. Interactive Media

2. Measurement &

Control

45

Mobile Phones Enabled

With DASH7

Initially to Support Enterprise Applications,

But Biggest

Opportunity Is Consumer

#1 Opportunity:

Mobile Advertising and Promotions

46

47

Outdoor Media Can Be Enabled

With DASH7 For New Types Of Low-Power

Customer Interactions

48

“Dumb” Billboards Become “Smart”

Supporting Loyalty Programs …

49

50

Works Indoors Where GPS Does Not

Works When The Advertisement Is

Moving

52

Low Cost, Interactive Bus Stops

53

Loyalty Programs , Interactive Games For

Frequent Customers

54

Getting Information

From A Store Window

Helps Form New

Customer

Relationships and

Creates New

Commerce

Opportunities

Local Commerce

55

+

Today – 2D Barcode Tomorrow – DASH7

• Longer Distance

• Allows For Movement

• Multiple Access

Agenda

• The Competition

• The Applications

• The Market Opportunity

• The Ecosystem

56

Potential Market @ 2018(Internal Savi Research)

• Supply Chain: 3 Billion + Units

• Facilities Monitoring 5 Billion + Units

• Tires & Emissions: 1 Billion + Units

• Interactive Media: 4 Billion + Units

• Many Other Markets TBD

+ Software, Services TBD

Very Large Market Opportunity For Many Players

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Agenda

• The Competition

• The Applications

• The Market Opportunity

• The Ecosystem

58

Interoperability

Testing &

Certification

Promote

DASH7 In New

Markets

New Features

For

ISO 18000-7

Non-profit corporation, independent from Savi with open membership

59

Non-Profit & Academia

Semiconductor

Aerospace & Defense

UK MoD

End Users Active RFID

Hardware

Korean MND

Ecosystem

60

DASH7 Alliance Working Groups

1. Technical Working Group

2. Test & Certification Working Group

3. Outreach Working Group

61

Technical Working Group

• Define improvements to the ISO 18000-7

standard, submit proposals to ISO as a

group

– Works with ISO

• Reference other standards

– E.g. security standards

• Define long-term roadmap for DASH7

62

Test & Certification Working Group

• Defines Tests for Compliance and Interoperability

• Authorizes Test And Certification Labs Around the World

• Test & Certification Labs Provide Results to DASH7 Alliance

• DASH7 Alliance provides access (or not) to DASH7 Certified Logo

• Currently Working With University of Pittsburgh but exploring additional options

63

Outreach Working Group

• Gathers business requirements for enhancements to the ISO 18000-7 standard prior to engaging Technical Working Group

• Creates awareness about DASH7 in the marketplace

– PR

– Website

– Events

– Newsletters

– Webinar

64

CSSI

Container Security & Sensing Initiative

65

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Formed in November, 2009Will Answer The Questions:- How Do We Handle Sensor Data?- How Do We Define Container Intrusion Detection?- How Do We Handle E-Seals?

Membership

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-Charter Member (Board Member) $50,000

-Principal Member $7,500 Until Dec. 18, then $15,000

-Associate Member (does not vote) $2,000

To join, send email to me or Paul Ritchie paul@dash7.org

Annual Meeting Feb 2-3, 2010

• San Juan, Puerto Rico

• Free to members

• Excellent exposure to the DASH7 ecosystem

• Working group meetings

• Guest speakers

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Come Join Us!

Visit www.dash7.org

Email pat@dash7.org