dark public relations

YAP

ELAINE

LEADER

1st ASSTNUR

HIDAYAH

2nd ASST

SUZILA

3RD ASST NURUL

FATINAH

4THASST ASNA

MARYAM

Dark public relations gives

To popular people in sports,

entertainment, politics & education

•“runaway accelerator”.•US House community defines that their parts used for the cars were unsuited.•They called out the consumers & agreed to install a brake-override system which cost $1.1 billion.•For those owners who sold their cars at lowest rate between 1st Sept 2009-31st Dec 2010, Toyota paid $250 million in total.•They were put blames on customers in the beginning.•Toyota let outsiders to discover their crisis.•Their actions were too little & too late.•They made the customers losses plenty bugs by the dropped prices in market.

• “My God! They’re throwing guitars out there!” –this statement made Dave and his band realize that its regards to their properties.

• They were suffered just to claim from the United Airlines.• The result was negative.• Dave sang a song called “United Breaks Guitars” & it hit you

tube in a short time.• Only it took a huge community to know, United Airlines

respond to Dave about the claim.• Dave decided unaccepted the claim & asked them to give it

to charity.• Ignoring a small quantity of crisis would cause it to be

epidemic.• Should raise the customers with positive values and

encourage them to share with others.

my guitar!

CHRIS BROWN & RIHANNA

• Chris brown were reported to hit a women in a car and cause the woman suffered some visible injuries.

• It brought Chris Brown charged to felony criminal treats then he bailed on $50,000.

• The sources said the women alleged is Rihanna which they were couple before.

• But a rep of Rihanna told that she was well and thanked for the concern.

• This news gave a bad impact on their reputation since they were very known all over the world.

goodbye dude!!

NABILA HUDA

• Case wearing bikini at Mabul Island of Semporna, Sabah. • The picture spreaded on social networking sites, Instagram

& now this story has become a buzzword among fans of art.• Although she was divorced, the responsibility as a mother

and a father of Laila Keisha never because they take turns to look after their daughter.

• Even she does not publish any kinds of sadness in social media, she said to the press that she did not care about children.

• As popular or as good as anywhere else, we do not shy away from controversy, particularly one who was called her art.

• When the situation is reversed and the respondents are exposed to negative information about the brand, the transference of affect is mitigated.

TONYA

HARDING

• She was competing with other skates called Michalle Kwan for a champion of skating arena in US 1994.

• Her ex husband &3 others were alleged to hit Kwan’s knee that cause Kwan to withdraw the national championship.

• This case cause Harding returned to the U.S. to face charges of conspiracy to interfere with the investigation.

• Tonya Harding pled guilty, paid $110,000 fines, contributed $50,000 to the Special Olympics, and did 500 hours of community service at a soup kitchen.

• The most severe penalty was levied by the U.S. Figure Skating Association, which banned her for life from USFSA events.

• She then turns boxing with a plastic surgery on her face and put on a ton of weight but her career was quite short, she attributes to asthma.

• Her did affect image of sports arena in US.• Remind people to compete in a right & healthy ways.

• On November 25, 2009, The National Enquirer published a story claiming that Woods had an extramarital affair with New York City nightclub manager Rachel Uchitel, a claim she denied.

• On December 2, US Weekly of a voicemail message allegedly left by Tiger for a mistress, Woods released another statement which he admitted transgressions and apologized to all of those who have supported him, while reiterating his and his family's right to privacy.

• Over the next few days, more than a dozen women claimed in various media outlets to have had affairs with Woods.

• On December 11, he released a third statement admitting to infidelity and apologizing again, as well as announcing that he would be taking an indefinite break from professional golf.

• In order to clean up all these dark public relations, Woods announced that he would speak on Friday at a golf course to friends, colleagues and close associates.

tey tsun hang

• A former National University of Singapore (NUS) professor, Tey Tsun Hang was sentenced to 5 months jailed in Singapore for obtaining sexual favors and gifts from a female student in exchange for a better grade. Tey was found guilty of six charges of corruption over his relationship with student Darinne Ko in 2010.

• The NUS has terminated Tey Tsun Hang's employment with immediate effect.

• Tey has suffered an extreme shame from the publicity surrounding his lapse of judgment.

• He had a duty to nurture and impart correct moral values to them.

• However, instead of doing so, he took advantage of Darinne Ko and exploited her.

KHIR TOYO

• Dr Khir was found guilty of illegally obtaining for himself and his wife two lots of land and a house.

• The property was purchased for RM3.5 million although Ditamas had bought it for RM6.5 million on December 23, 2004.

• After a trial lasting more than a year, the Shah Alam High Court today found former Selangor ‘Menteri besar’ Dr Mohd Khir Toyo guilty of graft.

• Khir is charged under section 165 of the Penal Code, which is the lesser than Prevention of Corruption Act and the new Malaysian Anti-Corruption Commission Act.

• Former Selangor Mentri Besar, Dr Khir does not contest in the 13th general election.

• Khir Toyo's reputation has been damaged.• Expectations can be carelessly overblown, revealed as false in the

form of bad publicity and lead to disappointment and a loss of trust.

ROHAIZAT

• In late 2011, the National Feedlot Corporation(NFU) scandal became public knowledge.

• Shahrizat and her family were accused of misusing RM250 million in public funds meant for a state cattle ranch in.

• The court said the money from the Government was used to buy the units of One Menerung condominium.

• This case has caused its reputation damaged because of dishonesty in her capacity as a minister.

• The people have a bad impression on the leaders only know how to use public money arbitrarily.