dan parker danparker@livingloud.org.uk @livinglouduk · walkers pell a destination lastminute.com...

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Dan Parker danparker@livingloud.org.uk @LivingLoudUK

TRIGGERS Linking products to emotions, events and time to

stimulate subliminal association

01

HABIT Human brain prefers to repeat known processes

02

ASSURANCE Assurance messages on nutrition

03

PORTION SIZE Normalisation of increased portion size

04

KIDS Bypassing the limited advertising regulations

05

Dan Parker danparker@livingloud.org.uk @LivingLoudUK

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