dalda pakistan
Post on 13-Nov-2014
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PRESENTATION ON DALDA FOODS LTD.
Prepid by,Angela 5545 , Danish 5555& Faiza 5539MBA (2)
DALDA’S HISTORY
Dalda begins in early 1930’s
In 1999 Unilever acquired International Technology to evolve Dalda Banaspati to Dalda VTF
In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group
The company entered the pure-oil segment in early 2007
WHY ONLY DALDA?Dalda is positioned in the minds of target customers because
it is the only brand that is,
UNESCO recommended vitamins quantity World Best Quality Only Brand that offers VTF Only brand that is exported to European
Union Countries
VALUES
Integrity Fairness Trust Accountability People reaching their full potential
PRICE
PLACE
PRODUCT
PROMOTION
4 P’s
4 P’ S OF DALDA
MARKET OFFERINGSMajor Products Offered by Dalda foods are:
Banaspati Ghee Cooking Oil
MAJOR PRODUCTS
Dalda VTF Banaspati Dalda Cooking Oil Manpasand Banaspati Manpasand Cooking Oil Dalda Canola Oil Dalda Olive Oil Planta cooking Oil
DALDA VTF BANASPATI Only banaspati in Pakistan which is Virtually Trans-fats
Free (VTF) Ordinary banaspati brand contains up to 25% of these
harmful Trans-fats Amount of Trans-fats in this banaspati to less than 1%
DALDA COOKING OIL Dalda introduced cooking oil to the market.
100% cholesterol free and contains Vitamin A and D together with Vitamin E
It contains essential fatty acids, Omega 3 and 6
MANPASAND BANASPATI
Economical in use
Enriched with Vitamins A & D
ensure health and great taste
MANPASAND COOKING OIL Produced using the world’s best vegetable oils Produced using the world’s best vegetable oils Economical in use and cholesterol free Enriched with Vitamins A and D
DALDA CANOLA OIL
With vitamin Power
Extracted from fresh canola seeds
With additional nutrients with extra energy
Superior health & great taste
DALDA OLIVE OIL
Import & Packed From Spain
Using international technology
Extracted from pure & hand picked olives
100% cholesterol free
PLANTA COOKING OIL
Similar to desi ghee
Goodness of oil with taste of ghee
Blend of soyabean,canola &sunflower oil
Contain vitamin A & D
DALDA’S PRICE RANGES Price ranges in Premium A Segment
Price ranges in Premium B Segment
Price ranges in Mid Price A Segment
Price ranges in Mid Price B Segment
PLACING OF DALDADalda foods have their own distribution strategy.
They have divided the shopkeepers into five major categories
Wholesalers A B C D
PROMOTION(ADVERTISEMENT)
Dalda does its Marketing itself. They don’t have any
organization involved for marketing concerns. The advertisement is done by an advertisement organization “Makan Ericson”.
DALDA…PORTFOLIOOnly Dalda’s International Technology offers a
value added range to suit every consumer’s needs
Dalda Olive Oil Only Health Matters
Dalda Cooking Oil Only blend which preserves natural goodness
Planta Cooking Oil Where Taste is as important as Health
Dalda Canola Oil Only Canola oil that offers strength of vitamins to combat competitive
lifestyle
Dalda VTF Banaspati Only Banaspati that offers relief of being transfat free
DALDA…MAIN COMPETITORS
Habib Seasons Rafhan Soya Supreme Imported Premium Brands
DISTINCTIONS & CERTIFICATIONS
• Bureau Veritas Quality (BVQI) certification of: • ISO 9001-2000 for Quality • ISO 14001-2004 for Environment • ISO 22000-2005 for Food Safety • OHSAS 18001-1999 for Occupational Health and Safety
• HACCP certification for Hazard Analysis and Critical Control Points
DALDA ‘S SPECIAL CUSTOMER CAREDalda CookbookDalda Expert Mom AwardsDalda cooking kitDalda ka DastarkhwanDalda Advisory Service
COMMITMENT OF DALDA
Any queries???
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