dad's garage digital media audit

A Digital Media AuditDad’s Garage Theatre Company

July 2010@devonvsmith24 Usable Hours

Quick Stats

Face

book

Great job on the custom

URL

You’re in the top 7% of all TCG theatres for # of fans.

Messy tab structure.

Consider deleting ‘Extended Info’

and ‘Boxes’

In June, you interacted with 49 fans who had a total of 35,000 friends. You got an average of 9 fan interactions for every 1 of your posts (TCG average = 4). Sounds like you’re doing great! But that’s less than 2% of your fans interacting each month. If you posted more than twice per week, asked more questions, and promoted your own shows less, you would likely get more fan engagement.

Twitt

er

Good branded logo & name

across all social media sites Link to your

website & let us know who is

tweeting

You’re in the top 19% of all TCG theatres

tweeting

You’ve been tweeting since May ’09; why

so few tweets?

Of the 6 links you posted in the past 2 months using bit.ly, this received the most click thrus

7% of your followers add you

to a list, slightly below TCG average

of 8%

In the past 2 weeks, you potentially reached over 12,000 Twitter followers via your status updates, lists that follow you, and mentions of your name. You received an average of 2 mentions for each 1 of your status updates (above TCG average of 1:1). If you tweeted more than twice per week, responded to @mentions, linked to more rich-media content, promoted your own shows less, and utilized #improv, you might see more follower engagement.

Face

book

& T

witt

er s

earc

h These are the pages that show up when you search “dad’s garage theatre” on Facebook. There’s not much you can do about them, but it’s good to know that Eventful is pulling in open-graph data about your show, and that Facebook has started a community page for public mentions of your name.

These are the only two results when you search Twitter for “dad’s garage.” The 2nd account seems to be dormant—Twitter sometimes allows you to request your brand name if someone else isn’t using it, though in this case it would only save you 1 character. Probably not worth the trouble.

YouT

ube

You’ve uploaded 11 videos in the past 2 years

(1/2 the frequency of average LORT theatre)

It looks like you’ve experimented with a lot of different types of video content—your most successful (by # of views) have been the most recent. Congrats! Facebook tends to be your top referral source for views. It might help to embed these videos on your own website, add more tags to each of your videos, and engage more with other user’s videos.

Your most popular

video received 700

views

Overall: clean design, great personality,

sensible link structure. Would help to include a

search box.

ww

w.d

adsg

arag

e.co

m

Great description of the key value

proposition

ww

w.d

adsg

arag

e.co

m

Great placement for a clear call to action. Should also test

(variations of) “Click here for tickets” and “Click here to sign

up for our newsletter” and using different colors/size of button

ww

w.d

adsg

arag

e.co

m

It’s unclear what this is (blog? Twitter?), and

there’s nothing to click on to see the rest of the

shout out text. Try expanding the box, and

clearly labeling

ww

w.d

adsg

arag

e.co

m

Great front page placement. Try using icons that better

match site design (iconfinder.com), and you’re

missing the YouTube iconww

w.d

adsg

arag

e.co

m

It’s confusing how these relate to tabbed pages above. Also,

your mailing list subscribe button is BROKEN!

ww

w.d

adsg

arag

e.co

m

Awesome example of transparency by putting your whole budget online & easily accessible. Make sure to update to FY09 soon.

ww

w.d

adsg

arag

e.co

m

Web Traffic•Traffic seems to be declining over the past year. •Spikes are likely related to shows being in production.•Consider a blog focused on rich media (like video, photo, audio) to increase traffic between shows. •Use Google Analytics to better understand traffic patterns.•Check out http://websitegrader.com/site/www.dadsgarage.com for a free review of your website (their recommendations include: adding meta tags, alt-text for images, optimizing landing pages, adding a blog).

Sear

ch E

ngin

e O

ptim

izatio

nFirst result

for branded search!

4th for improv & 8th for theatre. Add meta tags with these key words for

better results.

Goo

gle

AdW

ords Check out the name of:

•Twitter lists users add you to•your del.icio.us tags•your SocialMention keywords•Google Analytics organic search keywords

in addition to Google Ad’s Keyword Tool as a source for potential new keywords to bid on.

Oth

er S

ocia

l Med

ia

126 people viewed your Wikipedia page in June. Keep an eye on the contents, and

consider asking others to update

There were 126 mentions of “dad’s garage theatre” by other blogs in June. Consider reaching

out to some of those bloggers

You have an active Foursquare page. You should claim your venue,

and consider adding a Mayor special so you have access to

visitor analytics

5,142 photos, but

only 2 contacts?

Resources

HOPE YOU LIKED IT KEVIN!

www.devonvsmith.com