dabur- celebrate life
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-ABUR celebrateABUR celebratelifeife
Presented By
Abhay Narayan Singh
Satyendra Kumar Sing
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BOARD OF DIRECTORSDr. Anand BurmanChairman
Mr. Amit Burman ViceChairman
Mr. Pradip BurmanDirectorMr. Mohit Burman
DirectorMr. P D Narang
Director
Mr. Sunil DuggalDirector
Mr. R C BhargavaDirector
Mr. P N VijayDirector
Dr. S Narayan
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Cont-GM (Finance) & Company Secretary
Mr. Ashok Jain
Auditors M/s G. Basu & Co. Chartered
Accountants
Internal Auditors
Price Waterhouse Coopers Pvt. Ltd.
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Vision
Dedicated to health & well being of every household.
MissionTransform an ayurvedic company to growing modern FMCG
player based on herbal platform one that would embody all
the characteristics of a FMCG company.
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Dabur today: Largest Indian Personal & healthCare Company
Largest herbal & natural portfolio.
4000 distributers in India.
Retail reach 25,00,000.
5 umbrella brands.
350+ products.
4000 employees.
17 manufacturing plants.
Sizeable presence in high growth international market.
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Journey so for.. Dabur India Limited was set up in the year 1884 in Kolkata by Dr. S. K. Burman
and was renamed Dabur India Ltd. in 1936
1940 - Personal care through Ayurveda
1949 Launched Dabur Chyawanprash in tin pack
1970 - Entered Oral Care & Digestives segment
1972 - Shifts base to Delhi from Calcutta
1978 - Launches Hajmola tablet
1984 - Dabur completes 100 years
1996 - Enters foods business with the launch of Real Fruit Juice
2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs64.4crore
2008 - Acquires Fem Care Pharma
2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club
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MANUFACTURING
LOCATIONS - INDIA
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MANUFACTURING LOCATIONS -INTRNATIONAL
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STARS WITH DABUR Vidya Balan Dabur Uveda(cosmetic products).
Amitabh Bacchan & M S Dhoni Dabur Chayawanprash.
Rani Mukharjee dabur hair oil.
Priety Zinta - Dabur hair shampoo.
Zaheer khan Dabur glucose D.
Vivek Oberai dabur babool toothpaste.
Sonakshi sinha Dabur fem products.
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PRODUCTSHEALTH CARE-
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PERSONAL CARE-
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HOME CARE-
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FOODS-
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STRATEGIESExpansion
Acquisition
InnovationRegional branding
Promotional strategy
Distribution strategy
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DISTRIBUTION STRATEGY.
D E A LE R
W H O LE S E LLE R
A G E N T S
R E TA IL E R S
E PA R T M E N TA L S T O R E S
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TARGETFocus on growing their core brands across
categories.
Reaching out to new geographies, within and
outside India, and improve operationalefficiencies by leveraging technology.
Be the preferred company to meet the healthand personal grooming needs of their target
consumers with safe, efficacious, naturalsolutions by synthesizing their deepknowledge of ayurveda and herbs withmodern science.
Provide their consumers with innovative
products within easy reach.
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Cont-Build a platform to enable Dabur to become a
global ayurvedic leader.
Be a professionally managed employer of
choice, attracting, developing and retainingquality personnel.
Be responsible citizens with a commitment toenvironmental protection.
Provide superior returns, relative to theirgroup, to their shareholders.
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POSITIONDabur India Limited is one of Indias leadingFMCG Companies. Building on a legacy ofquality and experience of over 125 years,
Dabur is today Indias most trusted name andthe worlds largest Ayurvedic and NaturalHealth Care Company. Dabur India's FMCGportfolio today includes five flagship brands
with distinct brand identities -- Dabur as themaster brand for natural healthcare products,Vatika for premium personal care, Hajmola fordigestives, Real for fruit-based beverages,
and Fem for skin care.
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POSITION OF DABUR IN FMCG
PRODUCTS Category Position
Market share
Hair care 312%
Oral care 313%
Skin care 3 7% Aurvedic tonics 1
63%
Digestives 1
55%
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