d 03 s 04 wcm overview

<Insert Picture Here>

WCM 11g Overview

Denis AbrantesProduct Management, Oracle Enterprise 2.0

<Insert Picture Here>

Agenda

• Oracle WCM 11g• Overview

• Benefits

• Feature Enhancements

• Architecture

• Digital Asset Management and Conversion

• Demo

• Roadmap

2

Oracle Content Management

Site Studio 11g Overview

33

Oracle ECM Strategy

4

Oracle UCM

Site Studio 11g

• Enterprise Readiness

• Pervasive Content Management

5

Oracle Target Markets for WCM

• Mid-size to enterprise-level (Global 2000) organizations needing:• Open WCM platform to build content rich Web applications

• WCM consolidation for multiple Web sites and Web applications

• Multi-channel delivery with personalized communication and enhanced user experiences

• Multi-site management: topic-specific micro-sites, localized Web sites, blogs, wikis, intranet views

• Oracle install base• Oracle portal solution customers – WebLogic Portal, WebCenter

Interaction (formerly AquaLogic UI), Oracle Portal, WebCenter

• Oracle application server customers – iAS, WebLogic Server

• Siebel customers

6Oracle Confidential

Web Content Management 11g

For UCM Customers

• Build Sites Without IDOC• JSP tags for all WCM

functions

• JSP tags to access any UCM Service

• Full support for navigation, contribution, and editing

• New Deployment Options• More consumption Server

flexibility

• Built-in Caching supports global, distributed web presence

• Can eliminate run-time UCM dependency if desired

• Important WCM Features• Design Mode

• DAM Integration

• Publishing Enhancements

7

Web Content Management 11g

For Oracle Customers

• Build Web Sites on Oracle Stack• Use standard technologies to build web sites

• Leverage WebLogic Server to deploy and serve sites

• Incrementally add WCM to an existing web app

• Use WCM in conjunction with other Oracle products• Web Content Management for Portals

• JSP tags designed to combine with other Oracle Technologies

• Services for accessing common WCM functions

• Provide Market-leading WCM capabilities• Rated in the top tier by Gartner

• Marquis public-facing customers in most sectors and regions

• Majority of UCM customers leverage WCM

8

Web Content Management 11g

For Competitive Situations

• Best-of-breed WCM within Oracle UCM

• Open

• Full range of deployment options

• Focused on getting IT out of the site-building business 10gR4 Site Studio rated a

leader by Gartner (2009)

9

Gartner2010 WCM MQ

10

WCM MarketWhat’s been going on since we released 10gR3?

In the Market

• All major WCM vendors (but one) have been acquired

• The distinction between Web Apps and Web Sites has evaporated

• Business Users continue to demand more control over web sites

• Enterprises seldom use one product for all web presentation

With Oracle ECM

• Oracle offers the best synergies with WCM – Application Server, Process Management, Development Framework, etc.

• WCM tags can be added to web applications, and vice versa

• 11g brings more functionality to end users

• All WCM assets can be accessed by other applications

11 11

Oracle Content Management

About the Site Studio 11g Release

12 12

Oracle WCM Strategy

“Open”

• Use any technology• Use any language for coding• Use any technology to deliver the site• Use any IDE to edit site templates and parts

• Provide WCM to Web apps & portals• Incrementally uptake WCM features into

web applications• Deliver site in decoupled mode

Oracle Confidential 13

Oracle UCM

Open WCM ReleasesReleased This release Future

Site Studio 10gR4

• Tag-based architecture

• Services to embed editable content regions

• Separation of templates from other site artifacts

Site Studio 11g

• Tags for Java web sites and web applications

• IDE support for JDeveloper

• Deploy and deliver sites from Web Logic Server

Roadmap

• ADF Components to add WCM to portals

• Web-editable components

• UI Improvements

• Tags for more technologies

14

Site Studio 11g

Most Deployment Options

• Traditional Site Studio Sites• Advantages include:• Lightweight - Only need UCM

• Oracle Fusion Middleware Sites• Advantages include• Standard Technologies

Site Studio Sites “External” Site Studio Sites

Site Studio Publisherfor performance and compliance

Site Studio

Centralized Management for:

• Dynamic• All site artifacts are managed

• Mix Web Sites and Web Apps• Deployment Options

15

1. Web Content 2. Native Content 3. Content Types

4. Site Management 5. Security and Configuration 6. Editing

Oracle Content Management

Site Studio 11g “External” Architecture

1616

Site

Stu

dio

Universal Content Management

Current (10gR3) WCM Architecture

Site Studio Designer (IDE)

UCM

(FS or RDBMS) (RDBMS)

Search Index

(RDBMS,

VDK, SES, etc.)

File Store Metadata

Content | DocumentsStructure | Forms | Templates

Services | CodeTags | URL Mapping

UCM(Standalone Java App running in JVM)

17

Oracle Universal Content Management

Site Studio 11g Architecture

Oracle JDeveloper (IDE)

Web Logic Server

Web Logic Server

Web Logic Server

UCM

WCM Tags

Content(File System)

WCM Tags

Content(File

System)

WCM Tags

Content(File

System)

WCM CacheWCM CacheWCM Cache

18

Site Studio 11g Architecture

Architecture with Deployment Server

Web Logic Server

Web Logic Server

Web Logic Server

UCM

WCM Tags

Content(File System)

WCM Tags

Content(File

System)

WCM Tags

Content(File

System)

Deployment Server

cs/groups/documents…

WCM CacheWCM CacheWCM Cache

19

Site Studio 11gWhat’s In Site Studio for External Applications

• In UCM• [Site Studio Component]

• Site Studio External Applications Component

• Caching control

• In JDeveloper• JDeveloper Extension

• In Deployed Application• JSP Tags and Servlet

• RIDC

• Proxy

• Cache

20

Site Studio 11g

JDeveloper Extension

21

Universal Content Management 11g

Deployment Server

Delivery Features• Atomic

• Synchronized

• Incremental

• Rollback

Adaptors

ContentApp Server

UCM

Deployment

Adaptor

• Content Server

• Site Studio

• File System

Built on FMW• ADF Interface

• WLS and EM

ContentFile System

ContentFile System

Web Site

Server

Deployment Server(WLS application)

Adaptor

22

Oracle Universal Content Management 11g

WCM Feature Enhancements

23 23

Universal Content Management 11g

Web Content Management

• DAM for Web Content Management• Make any rendition available as persistent URL• Select any rendition from the WCM editor• WCM Components for Flash Cover Flows, etc.

• Editor• “Delayed Element Loading” for performance and usability• Performance enhancements (especially on IE)

• Improved handling of Style Sheets

• Static Site Publishing• New architecture for site rendering and file deployment• “Publish now” feature• New job definition and scheduling

24

Site Studio11g

WCM Enhancements• Ready for Publishing Option

• Provide contributors control over when project file changes (new sections, new content, etc.) get replicated to production

• Web Components (Bundling)• Bundles can be created containing region definitions

and all dependencies• Bundles can now be created containing placeholders

and all dependencies.

• Design Mode• New Role brings additional functionality to selected

contributors based on role• Set Replaceable Region• Control all placeholders and override settings

25

Site Studio11g

WCM Enhancements

• CSS Handling• Control CSS styles exposed to contributors at the style sheet level• Class-by-class control is also still available, or can be combined• Enables designers to author one or more style sheets for end users

• Approve All on a Page• Approve all items in workflow on a page

26

Site Studio 11g

Site Studio Publishing Utility

• Site Studio adaptor will publish files to the file system• Deployment Server will move these files to the web servers in a

synchronized, atomic fashion• A "Publish Now" feature will enable on-demand publishing.• A new "partial crawl" feature will be more efficient and simpler

than the current dual-offer techniques• Other performance enhancements

SSPSite Studio Publishing Utility (SSPU)

= + Deployment Server

10gR3 Open WCM

27

Oracle Content Management

Site Studio 11g Benefits

28 28

UCM 11g Benefits

Use Standard Technologies

Problem: Proprietary site creation and editing tools limit developer base, customer adoption, and integration opportunities

UCM 11gSolution:

29

Use standard Oracle and Java technologies while preserving all Site Studio features

UCM 11g Benefits

Use Standard Technologies

30

In 11g, “Open WCM” means Site Studio sites delivered on the Standards-based Oracle Fusion Middleware Tech Stack

Site Studio Site Studio for External Apps

Code and Templates IDOC JSP

Design Site Studio Designer JDeveloper

Delivery UCM WebLogic Server

Site Studio 11g

What’s In “Open” Site Studio

Application Structure

Application Structure

Open WCM Tags

Open WCM Tags

Connection to UCM

Connection to UCM

Site Assets

Site Assets

PropertiesProperties

31

UCM 11g Benefits

Incrementally add WCM to Web Apps

Problem: Existing WCM solutions force customers to choose between Web App and WCM style development

UCM 11gSolution:

32

Oracle WCM tags can be added incrementally to existing web application where WCM-style content and templating is required.

Implement the Right Amount of WCMWCM in Portals and Web Applications

WC

M F

ootp

rint

Functionality

33

1. Editing and Display 2. Embedded Region 3. Fully Managed Site

• Content Editing• Content Templates

• Content Editing• Content Templates• Create / Reuse Content

• Content Editing• Content Templates• Create / Reuse Content• Create new pages• Navigation and link Mgmt.

UCM 11g Benefits

Incrementally Add WCM to Web Apps

• Site Studio 11g functionality can be added incrementally

• Tags work with JSP, JSF, and ADF applications

• Tags can be added to JSP or JSF portlets

• Services can be used to add WCM content to non-java apps

34

UCM 11g Benefits

Deployment

Problem: Enterprise customers need to manage globally distributed sites

UCM 11g

Deploy sites to wherever they areSolution:

35

needed; automatically maintain local cache of all WCM artifacts

UCM 11g WCM Benefits

Deployment

• Each deployed site is a consumption server

• Sites maintain their own cache

• Can (optionally) allow distributed contribution

Web Logic Server

Web Logic Server

Web Logic Server

WCM TagsWCM TagsWCM Tags

36

Content(File

System)

Content(File

System)

Content(File

System)

WCM CacheWCM CacheWCM Cache

UCM 11g WCM Benefits

Deployment – Caching

• WCM 11g includes centralized cache management

• Content and WCM artifacts are cached

• Distributed caches “subscribe” to centralized management

• Proactive caching optionally allows distributed servers to run in disconnected mode Content

(File System)Content

(File System)

Content(File

System)

WCM CacheWCM CacheWCM Cache

37

UCM 11g WCM Benefits

Deployment – Deployment Server

• Use in two places• Move statically published files to

where they are delivered

• Update deployed JSP web sites with updated content

• Transactional

• Choose between protocols

• Centrally manages all content updates

38

UCM 11g Benefits

WCM in Portals

Problem: A good solution for dynamic, in-line content is essential for making portals successful

UCM 11gSolution:

39

UCM 11g tags can be added to JSP or JSF portlets. Any portal context can be used for content assignments

UCM 11g Benefits

Dynamic Sites that Perform

Problem: For externally facing enterprise websites, performance is critical

UCM 11g

Preliminary Open WCM performanceSolution:

40

is more than 2x compared to ECM- delivered sites, and there are more optimization opportunities

Faster Web Content Management

• Up to 124 pages/sec on a single node• OpenWCM

• Improved scalability on delivery with OpenWCM

41

Performance Improvements

UCM 11g

Conversion

42 42

Universal Content Management 11g

Digital Asset Management

• Image Conversion• Out of the box conversions

• Support multiple conversion engines, including ImageMagick and PhotoShop

• Apply watermarks, color profiles, text overlays, etc.

• On-demand sizing and cropping

• Searching and Metadata• Extract XMP and EXIF image metadata

• Search on image metadata

43

Universal Content Management 11g

Digital Asset Management

• DAM for Web Content Management• Make any rendition available as persistent

URL

• Select any rendition from the WCM editor

• WCM Components for Flash Cover Flows, etc.

• Video and Audio• Full support for flash as input and output

format

• Flash storyboard and player in UCM

• Full support for audio files

44

Universal Content Management 11g

Refinery and Document Conversion

• Document Conversion• Java-based HTML conversion

template creation and editing• Use native MS Office HTML

generation• Improved performance

• Refinery• All Metadata available to

renditions• Multi-threaded• Handles multi-part output• Built on Oracle Middleware

tech stack

45

Site Studio 11g

Demonstration

46 46

Site Studio 11g

Roadmap

47 47

Oracle WCM 11gNear-term Roadmap

• Deployment Server Release

• Certify other Application Servers• WebSphere, Jboss

• Managed JSP/JSPX templates

• Support CK Editor

• Samples• Site with reusable components• Form building, Analytics Integrations

48

Priorities for ECM

Content Infrastructure• Embeddable content repository• Massive scalability – 100m documents/day• CMIS Support

Rich User Experience• New ADF-based UI for admins and business users• New Web Content Management user experience• Next Generation Desktop Integrations

Content Applications• Productized AP Imaging Solution for EBS and PeopleSoft• Case Management• Knowledge Management

Web Channel• Open WCM and WebCenter integration• Campaigns, targeted content and RTD integration• Business user features and usability improvements

4949

Enhanced WCM User ExperienceUI Goals

• Less effort to do common tasks

• More functionality available from website

• More contextual

• Line up with users “mental maps”

50

Rich User ExperienceAdding Content

• Ribbon for common tasks

• No blank pages or regions

• Multiple ways to reuse content

51

Rich User ExperienceAdding Content

52

Rich User ExperienceAdding Content

53

Rich User ExperienceAdding Content

54

Rich User ExperienceAdding Content

55

Rich User ExperienceEditing Content

• Ribbon for common tasks

• In-line Editing

• Popup Form as an Option

56

Rich User ExperienceEditing Content

57

Rich User Experience

More Functionality Available from Website

• Region (“component”) creation

• Lightweight template editing

• Page / template configuration

58

Rich User ExperienceMore Contextual

• Site manager

• Publishing Control

• Page creation

59

Web Channel

Content Targeting

• Integration with RTD

• A/B testing, banners, offers

• Click-through optimization

Campaign Management

• Integration with CRM

60 60

Web Channel

Multi-language and translation support

• Web site cloning and translation

• Adaptors for translation vendors

• UCM support for multi-language content

• Group sections for approval, staging, and replication

Open WCM

• WebCenter Integration

• Extend to other technologies (PHP, .Net)

61 61

Enterprise RolloutsWCM Staging and Targeting

• Group sections for approval, staging, and replication

• Improved RTD integration and campaign management

• Integrating with Analytic vendors

62

UCM Post 11gR1

Conversion

• Images• Lightweight DRM• XMP Write Back

• Open Source Video Conversion

• Speech to text integration

• Folios• Contact Sheet

63

UCM Post 11gR1

Other Enhancements

• SharePoint• UCM-backed Document Library• Libraries exposed across systems – UCM,

WC, SP, WebSphere

• Electronic Signatures• Electronic Signatures targeted at CFR 21

part 11

64

Content Server Roadmap

Metadata Enhancements

• Tagging• Community metadata (ratings, tagging)

• A “Tag” field type with type-ahead and display options

• Delegated metadata administration• End-user editable lists

• Role for creating and managing fields

• Metadata Library• Library of pre-configured groups and

fields

• Features• Repeating field groups

• Taxonomy features

65

Q&A

O R A C L E

66