czech tops flops

Tops & FlopsCzech Republic

2 similar showssuccess & disaster

Lady or gentleman?

Originals

Lady Boss – Šéfkasearching The ApprenticeThe Apprentice licence

„federal“ reality super prime time reality show

Lady Boss – Nora Mojseyova – well known Slovak celeb businesswoman

Extremelly succesfull casting – 8000 people applied in 5 days

Massive launch campaign – OAP, off-air, web, PR, FB…

Lady BossCampaign summary

Off-air:total BU 4,85 mio CZK (185k EUR)print, radio, internet

On-air:1200,82 GRPsA15+ reach 3+ 67%

Boss in white – Ano, Šéfe! Living in Kitchen NightmaresKitchen Nightmares Licence

The Boss – Zdenek Pohlreich – well known Czech chef, running 3 restaurants (Prague, Geneve)

Recently broadcasting 4th season (but figures from launch)

Massive launch campaign – OAP, off-air, web, PR, FB…

Boss in white – Ano, Šéfe! Campaign summaryOff-air:total BU 6,1 mio CZK (234k EUR)print, radio, internet

On-air:485,86 GRPsA15+ reach 3+ 36,5%

Results

Lady Boss:

AirtimeSun 8pm

1st episodeShare 15+ 14,92 %

Average per seasonShare 15+ 11,83 %

0:1Yes, chef!

AirtimeThu 9pm

1st episodeShare 15+ 24,72 %

Average per season

Share 15+ 23,84 %