cyber culture: a basic introduction to second life and web 2.0

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A basic introduction (for students of visual culture) to two distinct aspects of cyberculture.

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Cyber Culture

Neocron

“In real space, we recognise how laws regulate – through constitutions, statutes, and other legal codes. In cyberspace we must understand how a different ‘code’ regulates – how the software and hardware [...] that make cyberspace what it is also regulate cyberspace as it is.” Lessig, L. (2006) Code 2.0. New York, Basic Books, p.5.

“We can build, or architect, or code cyberspace to protect values that we believe are fundamental. Or we can build, or architect, or code cyberspace to allow those values to disappear. There is no middle gound. There is no choice that does not include some kind of building. Code is never found; it is only ever made, and made only ever by us” (Ibid p.6.) “Cyberspace will present us with ambiguities over and over again [...] we will be forced to do something we’re not very good at doing – deciding what it is we want, and what is right.” (Ibid p.25-6)

Henry Segerman [Seifert Surface] (2005) Burning Life.

Henry Segerman [Seifert Surface] (2008) Fractal Tree

Brad Kligerman [Kliger Dinkin] at Ars Virtua.

Brad Kligerman (2007) Metaverseterritories. Found at: http://metaverseterritories.com/imgs/SummaryImg.jpg.

WEB 2.0

The term WEB 2.0 results from an attempt to understand and classify the common features that link the web based applications emerging in the last seven years, following the ‘bursting of the dot.com bubble’ in 2001. According to Tim O’Reilly , CEO of O’Reilly Media , who coined the term in partnership with MediaLive International, these applications have gained ascendancy because they are better equipped to utilize the potential of the internet, than were the previous generation of “WEB 1.0” programs.

WEB 2.0

Web 1.0

Britannica Online

Netscape

Personal websites

Directories (taxonomy)

Netscape vs. Google

Netscape• Sold as software• Series of tools• Browser: Allowing you to

interact with information.

Google• Delivered as a service• Database management• Contained within a Browser:

becoming intergral to the infomation.

WEB 2.0

Amazon

• They allow customers to submit reviews.• They publish customer ratings.• They prioritise popular items.• They build recommended lists and show you

items related to your last purchase.

WEB 2.0

Amazon sold the same and was provided the same information as its rivals, but unlike its rivals it made better use of the internet.

O’Reilly’s summary.

• Services, not packaged software.• Control over unique, hard-to-recreate data

sources that get richer as more people use them.

• Trusting users as co-developers.• Harnessing collective intelligence.• Leveraging the long tail through customer

service.• Software above the level of a single device.

WEB 2.0

WEB 1.0

WEB 2.0WEB 3.0

WEB 4.0

WEB 5.0

WEB 6.0

WEB 7.0

WEB 8.0WEB 9.0

WEB 10.0

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