cvs caremark
Post on 26-Jan-2015
318 Views
Preview:
DESCRIPTION
TRANSCRIPT
CVS CAREMARK History1963 -opened our first store1964 -increased stores to 171980-408 stores were operational in the us2007-Merged with Caremark
What’s Next?
INTERGRATED THEMEAs a major supplier CVS must demonstrate
value of our products and services in order to increase our customer base. By being cost efficient and using innovative practices our company will continue to prosper.
CVS CAREMARK’S MAIN GOAL
To assist consumers in making positive health choices through all the services we offer and to continue to
increase our brand name.
PBS Service Online
Minute Clinic
Retail Pharmacy
CVS Targeted GoalsTo maintain low overhead and
operating costTo provide prices cheaper than all
our competitorsIncrease customer base by 20% a
year
CVS CAREMARK’S CHALLENGESOver come competition from other retail and
online pharmacies
To increase brand awareness worldwide
Why use Social Media?To increase brand awarenessTo let our customers have a say about our
services
BudgetHow much is increasing a brand name worth?Cost of website designCost of staff to update and process social media
Cost of newspaper ads Cost of
televisions
AdsStartup $100,000
Time LineStart April 12, 2011
EndOctober 12, 2011
ResearchDesign
ImplementMeasure
LEARN AND GROW!
Measurement
•Number of people who visit CVS Caremark retail stores, website, and minute clinics.•Number of people who became friends on Facebook, Twitter, YouTube, and Blogger•Google Analytics
top related