customers and false advertising (intro to business)
Post on 25-Jan-2015
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CUSTOMERS & FALSE ADVERTISING
WHAT IS THE PURPOSE OF ADVERTISING?
To raise awarenessTo encourage, persuade or
manipulate audienceTo increase the demand for
goods & services
WHAT IS FALSE ADVERTISING?
Advertising information & statements that are false & misleading or even deceiving customers
EXAMPLE OF FALSE ADVERTISING
SOLUTION FOR ERADICATE FALSE ADVERTISING?
Clearly spell out their expectation of users/ visitors in the T&C section
“Certify” reviewers by permitting only people who have bought a product to review it.
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