customer segmentation: how to ‘profile’ your subscribers and boost email campaign conversions

Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

How Do You Increase Your Email Campaign Engagement andBOOST PROFITABILITY?

SEGMENTATION

Each Subscriber Is UNIQUE

Pitfalls Marketers Fall Into…

Customers ≠ Subscribers

No Segmenting = Fewer Opens

How to Effectively Segment Your Email List(s)

Create Separate Lists

Separate Prospects from Customers

Customer Quality

Create a Unique Avatar for Each Key Segment

Include/Exclude Lists

Sort subscribers based on what emails and offers they respond to.

Offer Reports, Webinars & Social Media

Once you have your subscribers segmented based on their interests AND actions, you can adapt your promotions.

Optimize Your Sales Funnel by Segmenting

Marketing