customer loyalty & retention using simple but powerful technology - hannah giles, essendex

Customer Loyalty & Retention using Simple

but Powerful Technology

Hannah Giles hannah.giles@esendex.com

@Hannahjanegiles

5 killer SMS stats • 145bn SMS were sent in UK in 2013 (Deloitte)

• SMS are read on average within 5 seconds (Frost & Sullivan)

• 98% of all text message are read (Frost & Sullivan)

• 90% of all emails are spam. Compare that to only 1% of text

messages (Symantec)

• SMS is the most popular form of communication in the UK (Ofcom)

Applications of SMS

Copy

Other considerations • Offer

• Know your audience

• Hyperlink

• Timing

• Opt-out

Test and learn • Targeting • Copy • Offer • Timing

SMS Short Codes

Hair and beauty professionals

SMS Marketing

Multi-channel marketing

SMS Direct Mail

Email

SMS Marketing results

Driving sales

SMS Reminders

SMS Reminder results

Increase in response rate

Moving forward • Order confirmations • Dispatch notifications • Delivery time slots

Sally Beauty says… “We chose to work with Esendex as their experience and expertise speaks for itself. We're delighted with how the relationship has evolved; their ability to understand our requirements, the quality of service we receive and the proactive approach our account manager Kim, takes to help us achieve our goals.”

“We’re so pleased with how SMS has been working for us and we’ve received excellent feedback from our customers.”

SMS Notifications

SMS Marketing

Red Driving School says… “We needed a way to automatically send text messages from our booking software and the Esendex API looked to fit the bill.”

“Since implementing the pre-payment booking model, the non-turn up rate has been vastly reduced – SMS has played a huge role in successfully implementing this model.”

3 reasons to visit our stand! • We’re on the stand • Trial our SMS service for FREE • Goodies

Text HANNAH to 80011 for more information and a free trial

hannah.giles@esendex.com

@Hannahjanegiles