customer journey ixda
Post on 21-Oct-2014
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Self Identification
Awareness
Consideration
Purchase
Loyalty
35% age 50 – 59
61.5% age 50 - 69
63.2% female
41.7% have not discussed Synvisc-One with their doctor
32.6% have been treated with Synvisc or Synvisc-One
2010 website visitor survey. 525 completed surveys.
13.5% have had Synvisc-One recommended by their doctor
6.3% have an appointment with their doctor for Synvisc-One treatment
5.9% are researching on behalf of a friend or relative
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