customer insights in a connected world - text analytics summit west 2014
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Customer Insights In a Connected World
Sudha Jamthe
Mobile Product Analytics @eBay
Dec 3rd 2013
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WE ARE CONNECTED IN MULTIPLE DIMENSIONS
ALWAYS ON
MULTISCREEN
MULTICHANNEL
@SUJAMTHE
PRESENTATION TITLE GOES HERE 3
Thanks to @Briansolis
• Customer Identity• Customer Intent• Customer Intelligence
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A CONNECTED CUSTOMER WORLD OFFERS
… challenges & opportunities
4@SUJAMTHE
ALWAYS ON - MULTI CHANNEL ACQUISITION & ATTRIBUTION
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MULITSCREEN – PATHING SHOWS DEVICE HOPPING
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Source: Google IPSOS study from Greg Sterling’s blog
@SUJAMTHE
MULTISCREEN BEHAVIOR – DEVICE DOMINATION
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45 55 65 75 85 95 1050
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20
30
40
50
60
70
80
90
100
device dominance
ios
android
windows
mac_os_x
% of sessions on dominant device
p
@SUJAMTHE
MULTISCREEN BEHAVIOR - DELIBERATION
8@SUJAMTHE
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WHAT ARE YOU GOING TO DO WITH THIS DATA?
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QUESTIONS?
@sujamthehttp://slideshare.net/
sujamthe@SUJAMTHE
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