customer experience: business as usual must now be extraordinary!
Post on 01-Nov-2014
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Customer Experience
Business as usual must now be extraordinary.
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
~Henry Ford
Picture Source: http://www.ereachconsulting.com/wp-content/uploads/2012/08/the-Customer-Experience-is.jpg
Critical
Quality
Game-changing
Worthwhile
Customer-centric
Profitable
Seamless(Ideally)
Emotional
Complex
Engaging
Source: 1Financial Training Services, http://ow.ly/sEwTY
96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back.
Why?
It’s often a case of:
“what the customer
needs versus what the customer
gets”
Image Source: http://marianina.com/blog/wp-content/uploads/2007/11/WhatOurCustomersNeed.png
To understand the man, you must first walk a mile in his moccasin.
~North American Indian Proverb
Picture Source: http://bakerstreet.dreamwidth.org/803587.html
Not convinced yet?
89% of consumers have stopped doing business with a company after experiencing poor customer service.
Source: RightNow Customer Experience Impact Report
Nearly a third of consumers believe that businesses are now paying less attention to providing good customer service.
Source: Echo 2012 Global Customer Service Barometer
A customer is 4 times more likely to buy from a competitor if the problem is service related vs. price or product related.
Source: Bain & Co.
In other words, in order to provide an excellent customer experience,
you must have your customer service in order.
Picture Source: http://www.stockrockandroll.com/business-advice/keep-customers-happy/
What can you do?
• Listen to your customers, THEN act.
• Provide a solution to your audience’s need(s).
• Always let your customers know how much they are valued.
• Show compassion, and have some passion!
• Use technology that can enhance the relationship (Ex: LinguistNow for Salesforce and Oracle RightNow)
• Respond quickly to customers’ needs and questions.
• Provide multichannel customer service.
• Don’t forget about your employees – empower and inspire them.
• Ensure your operations and interactions are straightforward.
• Save the drama – maintain a positive demeanor.
You know what can really help?
Interacting with your customers in their native languages!
Picture Source: blogs.discovermagazine.com
You will earn the trust of your customers when you talk to them the same way they talk to each other and themselves.
~PerryMarshall.com
How can you respond to your customers in their native languages?
The answer: http://languageio.com/products/linguistnow-response/
Thank you!
Language I/O
(781) 990-1282
ask@linguistnow.com
To request a demo: http://languageio.com/contact-us/
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