customer centricity at the associate level - theo christ saks fifth avenue
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Customer CentricityAt the Associate Level
Customer Centricity is a strategy to fundamentally
align a company’s product and services with the
wants and needs of its most valuable customers.Peter Fader, PHD, Wharton Business School
“The Customer” no longer exists
Relationship Expertise
Loyalty and Wallet Share
Customer Centricity
Treat everyone great….. and others greater Peter Fader
On the Selling Floor
Relationships vs Transactions
Make a customer, not a sale.
Katherine Barchetti
Entrepreneurs
Eagles don’t flock.Ross Perot
Invest in Tools, Training and Development
If I had 8 hours to chop down a tree, I’d spend 6 sharpening my axe.
Abraham Lincoln
Aligning Goals
If you don’t know where you are going, you might wind up someplace else. Yogi Berra
Retention
Every client you keep is one less you have to find. Nigel
Sanders
Build a Client Book
Customers are an investment. Maximize your return.
PeopleSoft
Relationship Expertise
In business you get what you want by giving other people what they want. Alice
McDougall
Loyalty
Customer satisfaction is worthless. Customer loyalty is priceless.
Jeffery Gitomer
When talented [people] are given the authority and ownership to guide initiatives toward success, you can take a great deal of chance out of whether your strategy will succeed.
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