current issues in marketing

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Current Issues class at Post Graduate program at Universitas Pelita Harapan Jakarta Check the notes for source links

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Current Issues in Marketing

July 2014- marlinsugama

marketing

broadcasting printing

digitalevents and activations

companies

contentdevelopers

agencies

market

digital marketing players

shift of trends

year content development

2008 content developers

2011 companies and agencies

2013 market

marketing trends for 2014

end of desktop

prime time 2 real time

snackable content

marketing trends for 2014

wearable tech

data is so yesterday

more meet-ups

mobile coupon promotion

marketing trends for 2014

crowd sourcing

no banner, video only

“how to” online marketing

Top B2B content marketing strategies

social media,

articles on a business’s website,

eNewsletters,

case studies,

videos

and articles on other websites

Diversity of Social MediaFacebook, LinkedIn Twitter Google+Tumblr

Instagram

Image-Centric Content Will RuleBuzzfeed

Pinterest

Visual Micro sharing Platform

Less Will be MoreSimplified customer’s experience

successful brands utilizing instragrambehind the scenesbehind the scenes

projects and contestsprojects and contests

selfiesselfies

promote new productspromote new products

employing socmed for the 1st time

employing socmed for 1-2 years

employing socmed for 5 years

employing socmed B2B , B2C

we are all visual slaves

best video ads 2013

http://blog.hubspot.com/opinion/top-15-marketing-videos

other sources

http://www.forbes.com/

http://www.fastcompany.com/

http://www.huffingtonpost.com/

http://adsoftheworld.com/

http://hbr.org/

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