curate like a pirate: choosing education content that leads to a treasure load of learners

2

3

4

5

Daring, adventurous, willing to set off in

uncharted territories.

Floating democracies

Unsatisfied with status-quo, average

Refuse to conform

to tradition that

may stifle

creativity,

independence

and success.

Travel to the ends of

the earth to find what

they value. The look

for the mysterious X

that leads to treasure.

If you are willing to:

1. Live by pirate

curation code;

If you are willing to:

1. Live by pirate

curation code;

2. Commit to

voyage;

If you are willing to:

1. Live by pirate

curation code;

2. Commit to voyage;

3. Search for

authentic curation

If you are willing to:

1. Live by pirate

curation code;

2. Commit to voyage;

3. Search for

authentic curation

Then you’re ready

to set sail!

16

How do you know content you select

will attract the right target market?

How do you know content you select

will attract the right target market?

18

If we live in a world where information

drives what we do, the information we

get becomes the most important thing.

The person who chooses that

information has power. ~ Seth Godin

19

The person or people who choose your

content control all the power!

20

What drives your content & learning

design selection?

What drives your content & learning

design selection?

Shotgun Approach

All things to all

people

Big box department store

discounted quantity for masses

Content defined by committees

Laser approach

Highly amplified

Coherent focused beam

How would you define or describe

aggregation?

Aggregation:

The act of collecting things together.

Putting multiple options into one option

28

Call for Proposals is an aggregation process

29

Education Program Aggregator:

30

1. Creates CFP & distributes.

31

1. Creates CFP & distributes.

2. Sets deadlines for submissions and

process.

Education Program Aggregator:

32

1. Creates CFP & distributes.

2. Sets deadlines for submissions and

process.

3. Has committee select & approve

speakers/content from CFP.

Education Program Aggregator:

33

3. Manages speaker contracts & forms

Education Program Aggregator:

34

3. Manages speaker contracts & forms

4. Communicates with speakers

Education Program Aggregator:

Aggregation focuses on efficiency

not effectiveness.

35

What are pros and cons of using a

content aggregation system?

37

When you search

on Internet, do you

want all the

responses?

38

You want relevant

information that

applies to your

context!

39

You want relevant

information that

applies to your

context!

How would you define or describe

curation?

41

Curation

42

Curation: from Latin curare meaning “care for”

43

Curation:

• Process of deciding direction, theme

44

Curation:

• Process of deciding direction, theme

• Identifying best content related to

theme

45

Curation:

• Process of deciding direction, theme

• Identifying best content related to

theme

• Designing learning experiences to help

participant make sense and context

Traits Of Curation:

Traits Of Curation:

FOCUS

FOCUS

1. Filter

FOCUS

1. Filter

Intention, making

judgments, seeing

trends, finding

meaning, deciding

relevance

FOCUS

1. Filter

Must be

context driven

for audience!

FOCUS

1. Filter

Flexible, adaptable

and change!

Most difficult to do.

What do you need to know in order to

filter content & learning opportunities

in the curation process?

FOCUS

2. Organize

FOCUS

Some type of

classification and

arrangement.

2. Organize

FOCUS

Learner outcomes,

pre-requisites

and purpose.

Levels of experience

2. Organize

FOCUS 3. Context

Meaning to the education offering and how

it fits within their context.

FOCUS 3. Context

Helping audiences discover a richer, deeper

significance.

Which is most important:

relevant or popular content?

FOCUS

Relevant, practical

takeaways that can

be used immediately.

4. Utilize

Takeaways

FOCUS

Must be able to solve

problems immediately.

4. Utilize

Help Me!

FOCUS

5. Share

Avoid over sharing too

much information.

FOCUS

5. Share

Will this curated

content & experience

be more valuable than

the silence?

FOCUS

5. Share

Will this curated

content and

experience help them

succeed or keep them

from failing?

FOCUS

1. Filter

2. Organize

3. Context

4. Utilize

5. Share

Which of these do you need to work

on for the future?

FOCUS

1. Filter

2. Organize

3. Context

4. Utilize

5. Share

What do low beam headlights do

compared to high beam headlights?

Are You

A low beam

or

A high beam

Education Leader

Low beams - you can see a little in front of you

& move forward without an accident

If you increase your speed, you need to see

further ahead for obstacles, curves, changes…

Low Beam

Education Leaders

1. Are execution &

implementation focused

Low Beam

Education Leaders

1. Are execution &

implementation focused

2. Concentrate on monthly

results

Low Beam

Education Leaders

1. Are execution &

implementation focused

2. Concentrate on monthly

results

3. Ignore trends & where

industry is headed

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

6. Usually 12-month focused

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

6. Usually 12-month focused

High Beam

Education Leaders

1. Use high vision

intelligence.

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

6. Usually 12-month focused

High Beam

Education Leaders

1. Use high vision

intelligence.

Interpret business intel &

trends. Focus on how

relate to education

programming.

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

6. Usually 12-month focused

High Beam

Education Leaders

2. Adapt quickly to new

trends.

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

6. Usually 12-month focused

High Beam

Education Leaders

2. Adapt quickly to new

trends.

3. Are willing to experiment.

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

6. Usually 12-month focused

High Beam

Education Leaders

4. Focus on:

“We serve our

members best by

serving our

industry first.”

Low Beam

Education Leaders

4. Replicate previous

programs & avoid change

5. Invest in today

6. Usually 12-month focused

High Beam

Education Leaders

5. Use predictive analysis:

Ability to look at current

global trends, industry

trends and predict how

they will impact their

members.

What are the pros and cons of only

offering content that meets current

needs?

Photo by Andy Magee - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/84272941@N00 Created with Haiku Deck

Photo by Justin Ornellas - Creative Commons Attribution License http://www.flickr.com/photos/85297901@N00 Created with Haiku Deck

Photo by Keith Brofsky - Getty Royalty-Free License http://www.gettyimages.com/Corporate/LicenseAgreements.aspx Created with Haiku Deck

Photo by Thomas Forsyth - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/28335533@N05 Created with Haiku Deck

“Revolutionize Corporate Learning: Beyond Formal, Informal, Mobile, Social Dichotomies” by Marcia Conner, Dan Pontefract and Kerry Brown. May 2013.

www.marciaconner.com/learning-nouveau/

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