culturegeek 2016 - tom pursey

CultureGeek: Spanning the attention gap Tom Pursey Founder & Creative Director, Flying Object

Flying Object earn attention for cultural organisations and brands.

Tate Sensorium | Tate Mix the City | British Council A-Z of YouTube | YouTube

Digital tools have made attention a valuable commodity.

And digital tools can win that attention back.

Today: some thoughts on how

Using digital to earn attention: our ideas checklist

• Is it true to your organisation? Is it something only you can do?

• Does it offer a uniquely attractive opportunity?

• Is built around experiences and people or is it technology for technology’s sake?

Four methods of using digital technology in culture to earn attention

1. Breathe new life into the exhibition & staging of art

Four methods of using digital technology in culture to earn attention

2. Empower visitors to create

Four methods of using digital technology in culture to earn attention

3. Expand storytelling

Four methods of using digital technology in culture to earn attention

4. Build ongoing relationships with your communities through content

3m views, 600k signatures on the petition

A few words on working with digital creatives

Connect the world with art from the Tate collection

Short briefs, bigger ideas

What it first looked like: What everyone else thought it looked like:

Simple

Good ideas develop with time

Complex

Knowledge sharing Finesse

concept

Initial ideas & tests

Build in small teams

TestIterate in small teams

Dress rehearse Iterate

Prototype, learn, test

Bring us into the team

Tate Sensorium: the team

•Creatives & producers (Flying Object) •Sound designer (Nick Ryan) •Fragrance specialist (Odette Toilette) •Chocolatier (Paul A Young) •Scientists & haptic specialists (Dr Marianna Obrist & Univ. of Sussex team) •Interactive theatre maker (Annette Mees) •Lighting designer (Cis O’Boyle) •Developers & interactive designers (Make Us Proud) •Tate producer (Tony Guillan)

And be part of ours

Oh, the places we’ll go! Five things we’re interested in

1. Audio

2. Scent

3. Content

4. Taking culture online, not ( just) online to culture

5. AI

Question time

Tom Pursey, tom@weareflyingobject.com

weareflyingobject.com // @objectingfly