culture meets technology: evaluating the multi-channel museum experience
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Culture Meets Technology: Evaluating the Multi-Channel Museum Experience
May 29, 2014@Centralis_UX
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Hi from Centralis!
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Museums
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Mobile Technology in Museums
©Cleveland Museum of Art@Centralis_UX
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Mobile Technology in Museums
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Mobile Technology in Museums
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Evaluating the Visitor Experience
Before the Visit After the VisitExplorer
Experience Seeker
Recharger
Facilitator
Professional/ Hobbyist
Pilgrim
Evaluating the Visitor Experience
What about during the visit…?
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Case Study: Mobile Tours
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Methodology
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Recording Equipment
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Key Findings
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Engage with users on their terms, not yours.
Key Findings
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Users need to find the experience to enjoy it.
Key Findings
If you get usability wrong, you’re done.
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Beyond Museums
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Beyond Museums
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The Goal
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Questions?
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