cu tomorrow session 2 – goals tests & focus groups

Goals, Assessments, and Advisors

Goal-Setting

YoungAdult IQ

Advisory Groups

Goal-Setting

Goal-SettingGoals define the results that people

should aim to achieve. Goals are touchstones for performance

planning, appraisal, rewards, and improvement. Without goals, time and energy would be wasted on activities

that contribute very little to organizational success.

-Harvard Business Review 2006

Goals vs. Activities

Activities Goals

Writing periodic reports Increasing cross-sells by 10%

Handling member complaints Reducing member turnover by 15%

Meeting weekly to discuss new account development

Introducing three new accounts before January

Releasing new marketing campaign

Attracting 100 young adult members

CU Tomorrow goals should be:

• Recognized as important• Clear• Written in specific terms• Measurable and framed in time• Aligned with organizational strategy• Achievable but challenging• Supported by appropriate rewards

Write goals by the end of the week

Share goals to make yourself accountable• Boss• Colleague• REAL Solutions Coach

What gets measured (and reported) gets done

YoungAdult IQ

Young Adult IQ

Choosing your focus:

ProductsE-ServicesMarketing

GovernanceTalent

Goal should be:

• Within your power to influence and complete

• Aligned with CU’s strategic goals

Advisory Groups

www.realsolutions.coop/solutions

Young Adult Advisors - Who

Decide on your target. This will be driven by your product needs and marketing opportunities.• 15-18 - Debit; small savings; credit cards;

pre-paid cards• 18-24 - Credit cards; debit; auto loans;

college loans; mortgage; consolidation loans.

• 22-30 - Investment accounts; mortgage; HELOC; debit; credit cards; auto loans.

Young Adult Advisors - Where

Depends on the age• At the credit union? • Older, with own transportation• If credit union is centrally located

• School? • Relationship with administrators• Partner with a business class or club• Junion achievement or similar

• Community center?• Partner organization’s site

Young Adult Advisors - When

Depends on the age. • After school or during a partner

group’s activity for high school age

• After work / over dinner for working adults

• During class at community college. Target a marketing or business administration class

Young Adult Advisors

Best practices

• Find an existing group• Offer a tangible incentive - Cash,

gift card, “nice” dinner• Mix of potential/existing members• Use personal invitations

Ben Rogers608-231-8171

benr@filene.org

Lois Kitsch202-508-6770

lkitsch@ncuf.coop