csr storytelling presentation

Bite-Sized

Briefing:

CSR and

Storytelling

68,000 users across the globe

21 partners worldwide

14 million tCO2 monitored

Today’s topics

Storytelling in a corporate world

Beginning, Middle and End

Getting the language right

How data helps tell your story

Three big ideas

“Numbers have an important

story to tell. They rely on you to

give them a voice”Stephen Few

Big numbers need big metrics:

The Empire State building took

seven million man hours.

What is Storytelling in a corporate

world?

Reflects your core principles and personality

Gives stakeholders real reasons to care about what you’re doing

Does not begin “Once upon a time”

Beginning, Middle and End

Vision – Why are you talking about CSR?

Mission – What are you going to do?

Progress – How is it going?

“If you want to create messages

that resonate with your

audience, you need to know

what they care about.”Forrester

Make metrics that live:

The average American produces

enough CO2 to fill 5 hot air

balloons every year

Getting the Language Right

Successes, failures, heroes and villains all play their part

Authentic storytelling has texture, has narrative and is compelling

Avoid jargon, relentless smoothing and overt marketing

How data helps tell your story

Look beyond progress against overall corporate targets

As CSR expands, then talk about how your data evolves

Don’t bombard your audience with data

“Stories constitute the single

most powerful weapon in a

leader’s arsenal.”Howard Gardner

Be clear about your impact:

The amount of bottled water

bought in the US last year would fill

the Amazon river 30 times.

Three big ideas

Define your narrative – your Vision, your Mission, your Progress

Understand your data – make sure it contributes to your story

Deliver your conversation – connect with your stakeholders

Questions?

Contact

j.jones@sustainitsolutions.com

@joeajones

linkedin.com/in/joeajones