csr opportunities to reach female and multicultural influencers in los angeles (mojamoja sponsorship...

OPPORTUNITIES TO COLLABORATE presented by MOJAMOJA

Contact: Ramona Wright 310.382.6679 I ramona@wrightonecomm.com

9th Annual Brunch & Benefit Concert Saturday, February 1 1 , 20 1 7 | 1 1am - 2pm | A V ALON Hollywood

MojaMoja Encore (Afterparty) 2pm - 5 pm | Bardo t | AVA LON Ho l l ywood

Bene f i t i ng t he Mo jaMo ja I nnova t i on Fun d at L ibe r t y H i l l Founda t i on

ABOUT USEstablished in 2009, the MojaMoja Brunch, Benefit Concert and afterparty is a premier charity event held during GRAMMY® Awards weekend. MojaMoja has been highlighted in Vanity Fair, Variety, The Huffington Post, SPIN Media, Billboard.biz and VIBE. Year-after-year, MojaMoja is named one of the best events during GRAMMY® Awards weekend and garners more than 2.5 million media impressions annually.

Held at the iconic AVALON Hollywood, MojaMoja has featured performances by Macy Gray, Questlove, Stuart Matthewman, Janelle Monáe, Flying Lotus, and international artists Little Dragon, Hiatus Kaiyote, Los Amigos Invisibles, and Brazilian crooner Seu Jorge.

The event is open to the public and attracts more than 350 key influencers, music lovers and philanthropists who come together at the annual fundraiser to benefit the MojaMoja Innovation Fund. During the past eight years music icons including Nile Rodgers and Sheila E., along with Rock & Roll Hall of Famers Mavis Staples, George Clinton, and Sly Stone have all been honored with the Vanguard Award.

MojaMoja’s mission is to spotlight breakout international talent and honor iconic artists. Our vision is to present premier experiences to discover and celebrate new urban alternative music.

(pa r t i a l l is t of past and p resen t assoc ia t i ons . )

partners

point of differenceFrom the moment doors open to the historic AVALON Hollywood, the MojaMoja Brunch and Benefit Concert is an experience like none other. Guests are greeted with sponsored cocktails and are dressed casually chic for a day time soirée that encourages people to showcase their authentic style.

Celebrity DJs spin while guests dine and enjoy curated and sponsored video content that includes branded entertainment, music videos, movie trailers and product spots.

A range of carefully crafted cuisine options are available, along with vegetarian and vegan offerings. Spirits flow as attendees toast it up to breakout performances and honor iconic artists.

After the brunch and benefit concert, MojaMoja moves the party upstairs to Bardot for MojaMoja Encore, an afterparty that always has surprise performances and DJ sets. Both the brunch and afterparty are ripe for a range of sponsored activations without the same barriers to entry that other events may have during GRAMMY weekend. Moreover, brands get direct access to real consumers as well as key influencers and performers. The event is ticketed and open to the public 21+.

party for a purpose

MojaMoja is a beloved event and party for a purpose. Artists donate

their performances to raise awareness and funds for the MojaMoja

Innovation Fund. The fund supports initiatives and nonprofits working

to empower underrepresented, multicultural youth pursuing education

and job preparedness opportunities in science, technology,

engineering, arts and mathematics (STEAM). Financial

contributions to the MojaMoja Innovation Fund at Liberty Hill

Foundation are tax deductible and have benefited Girl Scouts,

Oxfam America, Teens Exploring Technology and the Common

Ground Foundation.

Our goal is to raise $25,000 to provide ten high school and

college students with $2,500 stipends for them to gain practical

experience from summer internships with various STEAM

ventures in Southern California.

venue With an unrivaled sound and light system and an interior remodel in 2014, AVALON Hollywood has become the must attend venue in Hollywood and MojaMoja is proud to call it our home. One of Hollywood’s most historic landmarks, from The Beatles first West Coast performance in 1964, to ABC’s hit television variety show ‘The Hollywood Palace’ to Sasha’s first West Coast Electronic Dance Music DJ residency, the theater at Hollywood & Vine has been a show business epicenter since opening in 1927.

2017 Theme: Afro Latino“AfroLatino is an ongoing dialogue about the roots of rhythm.”

KCRW DJ Garth Trinidad

MojaMoja looks forward to featuring performances by African American, Afro Latino and Latino artists who represent the diverse cultural contributions to Afro Latino music. Also, MojaMoja will honor an Afro Latino in music with the Vanguard Award and celebrate those who have empowered underrepresented youth to pursue STEAM opportunities.

honor MojaMoja honors music icons. GRAMMY® Award winning influencers like Rock and Roll Hall of Famers Mavis Staples, George Clinton, the legendary Sly Stone and Nile Rodgers are honored annually with the Vanguard Award. As well as the STEAM Award presented to people and companies making STEAM education and job opportunities accessible to all.

amplifyAmplify your brand at an authentic and celebrated live music experience during GRAMMY® Awards weekend. With a nine year track record of curated content, social media buzz and millions of international media impressions, MojaMoja is one of the best music award shows to date.

12 overall placements 2.5 million+ media impressions

4,218 reads

Secured coverage from: Crave Online

Huffington Post Entertainment LAist

PBS SoCal

VarietyNote: Analytics provided by PRWeb 3/2/15.

reach Your brand will be promoted to more than half a million Los Angeles multi-cultural consumers, event attendees (61% female, ages: 24 - 35 / median income: $75K), Bloggers, as well as key influencers in music, fashion and tech.

*Data insights collected from MojaMoja Brunch attendee survey results andsocial media impressions based on LA Weekly & KCRW media partnerships.

AUDIENCE + ENGAGEMENT

People R eached People Engaged

The peop.t who hawliked,comm ntcd on,or shared :vour posts Page In Iha past 28 days.r ngaged with you 23\

Women7% B57o/o

Pcoplo Eflgagod58°/o

Your Fans 1%

e 2 • 2!:i ,U - 4 ( 5

., 65 64 85•

Men

oo 1:! 17

o Ai1% 0 3•

7•41C / oPeople ErW39ed

42°/o Your Fans

,N ote: Analytics pr ovide,d by Facebook lnsights.

Note: Analytics provided by LA Weekly 3/2/15.

•Social media campaign integration across all MojaMoja andmedia partner(s) social media channels pre-event, on-site livesocial media wall and post event mentions (300K impressions).

•Sponsored music mix distributed in gift bags on-site,streamed pre/post event and marketed across MojaMoja andmedia partner(s) social media channels (500K impressions).

•Logo included in the step and repeat and stage branding.Press shots will include brand logo serviced to media post event(1 million impression).

•Awards presenter, speaking rights, logo inclusion and mentionat brunch, as well as afterparty and quarterly programmingpresenting partner in all print, streaming, digital and mobile ads,press release and all promotional materials. Red carpet andbackstage live streaming advertising opportunity. Photo boothevent marketing and logo inclusion on printed and digital images.(2.5 million impressions).

sponsorship opportunitiesEngage

$100,000Amplify $50,000

Reach $25,000Tax deductible options available. *Impressions

estimated based on media partnerships and attendance. 10 VIP tickets per table, lounge or balcony & honorable mention on stage included.

•Customized branding and sponsor activation opportunities,including product pacement, food & beverage tastings and/orpromotional items included in VIP swag bags.

• Logo, ads, commercials, and social media handles/hashtagsfeatured pre/post event and in event video reel displayedon screens during brunch and afterparty.