csr europe presentation cv health literacy at enterprise 2020 final

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Health LiteracyImproving health knowledge among

employees and communities

Presented by:

Elena Bonfiglioli, MicrosoftCécile Duprez-Naudy, Nestlé

Alexander Roediger, MSDKristine Sørensen, University of Maastricht

Quizz

Question 1

What is the proportion of UK citizens that don‘t understand simple health information?

a)1 out of 20b)1 out of 10c)1 out of 5

Source: Vector Stock .com Royalty Free pictures http://www.vectorstock.com

Quizz

Question 2

What is the annual cost of low health literacy in the US?

a)$730‘000‘000b)$7‘300‘000‘000c)$72‘000‘000‘000

Quizz

Question 3

How many employees in the EU experienced a work-related health problem in 2007?

a)1 of 20b)nearly 1 of 10c)every second

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Background

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What Is Health Literacy?

“Health Literacy is people’s competencies to access,

understand, appraise and apply information to make health decisions in everyday life

throughout the life course. “

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Source: Kalamazoo (03/06/2010), Be aware of food labels (picture); Kickbusch I and Maag D (2008), Health Literacy. In: Kris Heggenhougen and Stella Quah, editors International Encyclopedia of Public Health, Vol 3. San Diego, pp. 204-211

Sørensen et al. (2010): Health literacy and public health: A review and integration of definitions and models. BMC Public Health (in review)

Health Literacy At Workplace and In the Community

8Sørensen et al. (2010): Health literacy and public health: A review and integration of definitions and models. BMC Public Health (in review)

Health Literacy in Europe

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Context and Challenges

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Adults whose functional literacy was in the bottom 20% were more than 1.5 times more likely to visit a physician than adults with higher functional literacy.

Adults whose functional literacy was in the bottom 20% were likely to have 3 times as many prescriptions filled as adults with higher functional literacy.

In the context of nutrition and obesity, low health literacy is associated with higher body mass index (BMI) in adults.

Basically, people with higher education demonstrate healthier behaviors, report less chronic illness, feel healthier, and live longer. Health economists estimate that low health literacy costs the American healthcare system US$ 73 billion per year.

11Sources: WHO (2004), Global Strategy on Diet, Physical Activity and Health; University of Maastricht (2010), European Health Literacy survey, www.inthealth.eu/research/health-literacy-survey/; Friedland RB, O’Neill G (1998), Understanding Health Literacy: New Estimates of the Costs of Inadequate Health Literacy; Fact Sheet of the National Academy on an Ageing Society; see: http://www.agingsociety.org/agingsociety/publications/fact/fact_low.html

Low Health Literacy Impacts Health And Costs

Challenges

People with inadequate health literacy are less knowledgeable about the importance of health. Health literacy, therefore, is key to make healthy decisions in everyday life and can contribute to better health and health outcomes at lower cost.

Health literacy activities translated into the business context create value not only for the employees but also for companies bottom lines.

Beyond employees, the World Health Organization recognizes that the private sector has an important part to play not only as responsible employers but also as advocates for healthy lifestyles in society.

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Objectives of this collaborative venture

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The aim of this collaborative venture

Help businesses to understand …

• That investment in health of employees and society is investment in business

• That employees’ health literacy is key for successful health programs at workplace

• That companies, beyond their employees, have a role to play in building healthier societies

• That technology and social networking can help raise the level of health awareness, ability and literacy of employees, society and young generation towards a healthier lifestyle for all

Planned outputs

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Targeted at employees:

• Build on the work of the Wellbeing in the Workplace Laboratory, with increased focus on Health Literacy

• 2-3 best-practice sharing sessions aimed at deepening aspects related to employees’ health literacy

• Engage in an active dialogue with key stakeholders with a series of thematic workshop over two years (themes to be developed) with the objective to share best-practices and discuss the best tools and methodologies to improve and accelerate European citizens’ health literacy.  • Collection of best practices, case studies, innovative technologies and recommendations

Planned outputs

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Targeted at civil society/communities:

• Collection of best practices, case studies, innovative technologies and recommendations to ease the implementation of efficient health literacy programs targeted at communities.

• Organization of multi-stakeholder thematic workshops on public-private health literacy partnerships (themes to be developed) over 2 years

Common and Final output

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Collect best practices, case-studies, tools and recommendations and develop a “Blueprint for Business Action in Health Literacy” for CSR Europe membership and beyond, with a view to ease the implementation of Health Literacy programs towards employees and beyond to specific target audiences.

Workplan 2011

Nov Feb Apr June Aug Oct Dec2011

Best-practicesession

Ext

erna

lC

V le

vel

Next CV meeting 10th November

Best-practicesessionBest-practice

session

Develop workplan, organize sessions

Identify needs, collect best practices, draft blueprint

Identify and exchange with external stakeholders

Multi-stakeholder WSMulti-stakeholder

WSMulti-stakeholder WS

2012

The Answers

Question 1What is the proportion of UK citizens that have problems with basic skills needed to understand simple information that could lead to better health?

a) 1 out of 10 b) 1 out of 20 c) 1 out of 5

Question 3How many employees in the EU experienced a work-related health problem in 2007?

a) 1 of 20 b) nearly 1 of 10 c) every second

Question 2What is the annual cost of low health literacy in the US?

a) $730‘000‘000 b) $7‘300‘000‘000 c) $72‘000‘000‘000

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Questions & Answers

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Questions and Answers

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Contact details of leaders

Alexander Roediger (MSD)alexander_roediger@merck.com ; +32 2 776 62 47

Cécile Duprez-Naudy (Nestlé)Cecile.DuprezNaudy@nestle.com ; + 41 21 924 29 48

Kristine Sorensen (University of Maastricht,Dept. of International Health)K.Sorensen@maastrichtuniversity.nl ;+31 43 388 1717

Elena Bonfiglioli (Microsoft)elenab@microsoft.com ; +32 2 704 3910