crowdsourcing and the intersection with consumer engagement

#SocialShakeUp@bunterberg

Crowdsourcing &the Intersection with

Consumer Engagement

Bastian Unterberg

#SocialShakeUp@bunterberg

Hello #SocialShakeUp

#SocialShakeUp@bunterberg

#SocialShakeUp@bunterberg

Founding Idea

#SocialShakeUp@bunterberg

58.000+ creative talents

#SocialShakeUp@bunterberg

Jever / Harley Davidson

Broad spectrum of challenges from Future Living to

#SocialShakeUp@bunterberg

Coke CrateExploring the art of the possible in product design

#SocialShakeUp@bunterberg

Jever / Harley Davidson

to launching new brands

#SocialShakeUp@bunterberg

300+ challenges for large enterprise businesses (1bn+)

#SocialShakeUp@bunterberg

The Kickstart with a community of creative talent

The Brief The Social Creative Process

The Art of the Possible

The Filters

Standard process design

#SocialShakeUp@bunterberg

#SocialShakeUp@bunterberg

tweet to: @bunterberg At your #SocialShakeUp presentation about #crowdstorming and

@jovoto. I am interested in reading the #Crowdstorm book.

#SocialShakeUp@bunterberg

Crowdsourcing &the Intersection with Consumer Engagement

#SocialShakeUp@bunterberg

Consumer Engagement

&the Intersection with

Crowdsourcing

#SocialShakeUp@bunterberg

The one that has to take part in designing my

brand & product.

#SocialShakeUp@bunterberg

Casesfor those who are not

#SocialShakeUp@bunterberg

#SocialShakeUp@bunterberg

Image Courtesy: The Meta Picture

Great fans but ...

#SocialShakeUp@bunterberg

The creative canvas

#SocialShakeUp@bunterberg

#SocialShakeUp@bunterberg

1000+ ideas

#SocialShakeUp@bunterberg

#SocialShakeUp@bunterberg

Get the filter right

#SocialShakeUp@bunterberg

A record selling edition

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#SocialShakeUp@bunterberg

Understand motivation to engage

#SocialShakeUp@bunterberg

Relevant storytelling

#SocialShakeUp@bunterberg

Content to explore possible futures

#SocialShakeUp@bunterberg

#SocialShakeUp@bunterberg

Existing successful marketing campaign

#SocialShakeUp@bunterberg

Jever / Harley Davidson

Extending the marketing campaign

#SocialShakeUp@bunterberg

Jever / Harley Davidson

Great content to fuel the existing campaign

#SocialShakeUp@bunterberg

Keep your promises

#SocialShakeUp@bunterberg

#SocialShakeUp@bunterberg

The problem

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A solution?

#SocialShakeUp@bunterberg

Greenpeace Energy rEvolution

Lets change theworld

#SocialShakeUp@bunterberg

Thank you for your attention.

Now is a good time to ask questions.

Bastian Unterbergbunterberg@jovoto.com

or

@bunterberg on various channels

#SocialShakeUp@bunterberg

You don’t have any questions right now?

Then I have some for you!

Bastian Unterbergbunterberg@jovoto.com

or

@bunterberg on various channels

#SocialShakeUp@bunterberg

End