crowdfunding of charitable projects

Crowdfunding charitable projects

Attracting funds from the crowd for social good

Daria.alekseeva@te-st.ru

Crowdsourcing

What is crowdsourcing for?

Free time

Information Expert review

Resources

1714 John Harrison

1858 First Oxford Dictionary

Crowdsourcing always was there,

But that is internet that wasn’t

Crowsourcing – is a method of solving tasks or create value by uniting like-minded people online

CROWD + FUNDING

CROWD + SOURCING

Funding art projects

Часть II

Проекты в сферах искусства, комиксов, танцев, дизайна, моды, театра, музыки, фотографии и др.

Kickstarter

Who attracts funding: designers, scientists, musicians, IT-pros.Limitation: only USA projects

7496

9700

3175Продажи

were fundeddidn’t accomplish the budgetin process

Stats of Kickstarter

Indiegogo.com

Russian IndieGoGo

Дата запуска: осень 2010 г.География: от Петербурга до ВладивостокаСобранные пожертвования: 195 398 р.

Text

Проект «Мой учитель» БФ «Кто, если не я»

Дата создания: 2010 г.Собрано 1,5 млн рублей

Выполнен 1 проект

My teacher

Now you can support the initiative of a local teacher

Упсала ЦиркUpsala circus

Everyone can choose a part of marquee and brand it. Money attracted will be spent on charity needs.

Advert Activism

http://www.advertactivist.com/

Crowdfunding for social ads

Why??Anually $428 bln are spent for commercial ads

Social projectsSocial entrepreneurship

Часть III

Crowdrise

www.crowdrise.com

Was created: September 2009Additional function: Bonuses for people who give

Start some good

www.startsomegood.com

• Social eterprise• Top: microfunding, agricultural

projects and eco-tourism • Activation period: 7-90 days

Ioby - eco projects

http://www.ioby.org

• $174618 gathered so far;• 101 projects funded;• 78% projects funded;

Global Giving Fund

http://www.globalgiving.org

Armenian projects @ Global Giving Fund

Armenian projects @ Global Giving Fund

Armenian projects @ Global Giving Fund

Rusyny

www.rusini.org

Started: 2012Hybrid idea: society + business

Rynda.org

http://www.rynda.org

Tugeza

www.together.ru

RosPil

http://rospil.info/

Crowdfunding of Charity on Russian Groupon

Stats. Recommendations

Часть IV

Stats (2 years)

$ 32 mlns $ 123 mlns

12 000 projectsin 2010

31 000 projectsin2011

Примерно $8 млн.

For comparison

Traditional mistakes

• Low level of private funding• Under-developed payment systems

• No tax-free rule for donors

Common problems

#1 We opt-in the platform for crowdfunding

#2 People can’t donateThey can, if only you could fix the following:•you ask of something unclear•you have poor pictures•application is not up to date•not many people donates so far•broken URL-links

#3 Gathered money... Now ONLY crowdfunding!

• Diversity of resources• Longterm funding• Goal-setting

it’s great when unknown

people donate and you don’t

need to do anything

it’s bad when there no success

story to share and you rely

only on them

WOW effect

Who gets what

Reasons to donate:

Revenue sharing;

Join the idea;

Charity.

Platform owners:

- take sponsors fee- take commision (4-15%)

• Thanks from project authors• Product as a gift• Advertising• Лотереи, игры

Bonuses for social investors

te-st.rufacebook.com/TeplitsaST