crowdfunding for success
Post on 12-Jan-2015
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Crowdfunding for Success
Alternative Funding
①Overview
②Platform Types
③What You Need to Know
④Crowdfunding Success
⑤Where We Stand
Who Am I?
Accelerator Executive Director
Startup Co-Founder
Startup Mentor
University Professor(teaching entrepreneurship)
Marketing Specialist
Active Crowdfunder(backed 40+ successful products)
OverviewWhat is this “Crowdfunding” mumbo-jumbo all about?
What is Crowdfunding?
What is Crowdfunding?
Debt
Rewards Donation
Equity
SCALABILITY
Crowdfunding Challenges
①Fraud Prevention
②Inflated Expectations
③Investor Education
④Investor Fatigue
⑤Prudent Regulation
⑥IP Protection
Why Do It?
Market Validation
Why Do It?
Bridge Fundraising Gap
Why Do It?
Better Deals
Why Do It?
Power in Numbers
Beyond Investment
Emotionally Rewarding
Beyond Investment
It’s COOL!!
PlatformsHighlights
Rewards
Top Platforms
①Money for “stuff”① Merchandise, pre-order,
exclusive access② Founders keep equity
②Avg. raise: $7,500① ~100 “backers”
③50%+ fail to reach goal① Refund to backers100’s of
others
Donation
Top Platforms
①Money for support① Fund your cause② Feel good③ Peer-to-peer funding
②Avg. raise: $1,400
③Reduced overhead① More money to the
cause, less to admin100’s of others
Debt
Top Platforms
①Money for more money① Peer-to-peer Micro-loans
②Avg. raise: $4,700① ~2%-4% default rate② SBA loans: ~11.6% default
③Around the banks① Competitive/undercut
interest rates (0%-10%)② Alternative methods to
evaluate creditworthiness
100’s of others
Equity (Accredited Only)
Top Platforms
①Money for equity stake① Own piece of company② Payout at exit
②Avg. raise: $190K① Platform takes %
③Not for everyone① In US, only accredited
investors can participate② Sites typically curate deals
100’s of others
Equity (Retail)
Top Platforms
①Money for equity stake
②Wisdom of the crowds① …though layers of
curation & oversight are in place
③Europe leads the way① EU supporting initiatives② Varied rules from country
to country10’s of others
What You Need to KnowFacts & Figures
Global Crowdfunding Industry
2013: $5.1 Billion
Data Source: Massolution annual crowdfunding report
…and GROWING!
What You Should Know
Geographic Breakdown
*2012 Data
Fundraise Amounts
Category Breakdown
Success StoriesA Quick Look
Keys to a Successful Campaign
① Duration: 30-60 days① Set minimum & stretch goals
② Constant updates① Weekly② Countdown to final day
③ Leverage your network
④ Show the product
⑤ Tell a story① Appeal to emotion
⑥ Secure 30-50% pre-launch
Pebble Smart Watch
Oculus Rift
Oculus Rift
$2 BILLION!
Yoga Studio Launches
Modu-Strip
Thousands and Thousands…
Where We StandLegislative Outlook
JumpStart Our Business Startup (JOBS)
① Bipartisan support
② Signed into law April 5, 2012
③ Eases reporting requirements
④ Allows for ‘general solicitation’ of private company investment
⑤ Exemptions for “emerging growth” companies
⑥ SEC to define new rules…
SEC RulesTitle II
Title III
① Went live 9/23/13
② Authorizes general solicitation① Includes public advertising
③ Opens crowdfunding to accredited investors
④ Verification process for platforms and investors
①Going live….??① Late 2014/early 2015
②Opens crowdfunding to the masses
③Flawed in current form① Burdensome expenses② Unrealistic expectations③ Lacks liability protection
for platforms
The Future
①Rules need to evolve
②Consolidation inevitable
③New world order
④Be prepared for speedbumps
⑤Power to the people
⑥Optimistic!①…yet realistic
“A journey of a thousand miles begins with a single step”
-Lao-tzu
Travis Kahntjkahn@gmail.com
Linkedin.com/in/traviskahn
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