crowdfunding and financing: get money for your great idea
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Crowdfunding and Financing: Get Money for Your Great Idea
Crowdfunding and Financing: Get Money for Your Great Idea
Moderator: Barb Dybwad // Engadget // @doctorparadoxSpeakers:
Danae Ringelmann // Indiegogo // @IndiegogoDeborah Jackson // Plum Alley // @dbdj1007 Lindsey Shepard // GoldieBlox // @goldieblox
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Crowdfunding and Financing: Get Money for Your Great Idea
Barb Dybwad // Engadget // @doctorparadox
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Stages of crowdfunding
• 1. Deciding if crowdfunding is the right model for you• 2. Choosing the best platform for your idea• 3. Running a successful campaign• 4. Funded! …and now the hard work begins (aka: execution)• 5. What’s next? Where do you take it from here?
Crowdfunding and Financing: Get Money for Your Great Idea
Danae Ringelmann // @Indiegogo // @gogodanae
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$millions distributed per week
Every country
Every industryEntrepreneurs Artists Causes
Miranda Marquit
Success: Confessions of a Professional Blogger
Raised $2,568of a $2,500 goal
37 funders
4 countries
Success: 50 for 50 for Writegirl!Raised $61,517of a $50,000 goal
1,065 funders
26 countries
Colleen Wainwright
Julie & Scott Brusaw
Success: Solar Roadways
Raised $2,200,616 of a $1,000,000 goal
48,471 funders
57 countries
Success: JIBO, The World's First Family RobotRaised $1,144,574 (currently live) of a $100,000 goal
2,501 funders
37 countriesDr. Cynthia Breazeal
More EqualityVenture-Backed companies with a woman on Exec team
Exec Producers in Hollywood working on top 250 films are women
Top 400 Charityrun by women
Successful ENTREPRENEURIAL campaigns are run by women
Successful CREATIVE campaigns are run by women
Successful CAUSE campaigns are run by women
61%
42%
41%
18%
17%
13%
The future of funding is all of us funding the future
Crowdfunding and Financing: Get Money for Your Great Idea
Deborah Jackson // Plum Alley // @plumalleyco
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WHERE WOMEN RAISE MONEY FOR VENTURES OF ALL KINDS
WWW.PLUMALLEY.CO @PLUMALLEYCO
Projects that appeal to women
Audience is 73% female
We offer seamless e-commerce option for
product sales
DEBORAH JACKSONFOUNDER & CEO@DBDJ1007
@PLUMALLEYCOWWW.PLUMALLEY.CO
www.PlumAlley.co@PlumAlleyCo
PLUM ALLEY OFFERS A RANGE OF SERVICES
@PLUMALLEYCOWWW.PLUMALLEY.CO
STAGES OF RAISING
WWW.PLUMALLEY.CO @PLUMALLEYCO
SUCCESSFULLY FUNDED CAMPAIGNS
WWW.PLUMALLEY.CO @PLUMALLEYCO
SUCCESSFULLY FUNDED CAMPAIGNS
WWW.PLUMALLEY.CO @PLUMALLEYCO
WHAT HELPS A CAMPAIGN ON PLUM ALLEY SUCCEED
WWW.PLUMALLEY.CO @PLUMALLEYCO
Determine how much money to raise
Make a budget and estimate cost
Determine your network and decide
the best way to approach them
Plan event, Plan launch
Assemble your handful of friends who will help you
– they will be honored
Keep up the visibility and ask directly for people to
fund
Crowdfunding and Financing: Get Money for Your Great Idea
Lindsey Shepard // GoldieBlox // @goldieblox
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Crowdfunding and Financing: Get Money for Your Great Idea
Lindsey Shepard // GoldieBlox // @goldieblox
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Lindsey ShepardRainmaker, Mom in Residence,
VP of Marketing + Sales@GoldieBlox
GOLDIEBLOX.COM @GOLDIEBLOX
“Move over Barbie, you’re obsolete.” - Upworthy
GOLDIEBLOX.COM @GOLDIEBLOX
• Funded on Kickstarter in Oct. 2014• 5,519 - Backers• $285,881 - Pledged• Funded in only 4 days!
HOW WE GOT OUR START:
GOLDIEBLOX.COM @GOLDIEBLOX
Lindsey ShepardRainmaker, Mom in Residence,
VP of Marketing + Sales@GoldieBlox
GOLDIEBLOX.COM @GOLDIEBLOX
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