crossmedia storytelling and game design

CROSSMEDIA STORYTELLING AND GAME DESIGN

Drew Davidson

A LITTLE BIT ABOUT ME

SKETCHNOTE OVERVIEW

 @wilg

CROSSMEDIA

 Transmedia   Henry Jenkins

 Fictional Universes   Storytelling

 Game Design   Interactivity

TRANSMEDIA

 Storytelling across Multiple forms of Media  Multimodal Representations  Various Entry Points  Social Authorship  Franchise, Marketing, Native

ACROSS MEDIA

 Books, Comics, Movies, TV, Web, Games, Mobile, Toys, Music, etc.

 Transparency, Ubiquity  Ethics, Literacy  Tentpoles and Rabbit Holes  Story Tree

TRANSPARENCY | UBIQUITY

 Fitting into Our Lives  Distributed All around Us  Easy to Use  Cloud Media  Snackable

ETHICS | LITERACY

 Privacy & Freedom   IP and CC  Open Source  Read/Write

TENTPOLE

 Central Media Experience  Supports all other Media

RABBIT HOLE

 Entry Point into Fictional Universe  Down into the Story

STORY TREE

 Trunk   Heart of the Tale

 Branches   Inter-related Threads

ENGAGEMENT

 Connection  Reading=Writing  Fans  Post-Secret

PROMISES

 Ownership  Read-Write  Fan Fiction  Avatars

PROBLEMS

 Spoilers  FAQs   IP  Messy

FICTIONAL UNIVERSES

 Star Wars  Matrix  Lost  Buffy  Myst  One Life to Live  Cathy’s Book  Lost Zombies

STAR WARS

 Expanded Universe Databank

MATRIX

LOST

BUFFY

MYST

ONE LIFE TO LIVE

CATHY’S BOOK

LOST ZOMBIES

GAME DESIGN

 Alternate Reality Games  Active Interactivity, Narrative Agency   Interest Curves and Flow  Procedural and Interactivity  Gamepocalypse  Goals and Glue

ARGS

 Blur the Line between Game/Fiction and Reality  Explore the World

INTEREST CURVES

FLOW

PROCEDURAL

INTERACTIVITY

GAMEPOCALYPSE

 Gamification   Funware

 MSG   Secret Sauce   Make it Seem Game-like

 Gameful   Spirit of Games

GOALS AND GLUE

 Threads across and between Media  Connections  Throughline  Purposes for Deeper Engagement

POKEMON

ENTERTAINMENT TECHNOLOGY CENTER

LUDIC NARRANS

 Homo Ludens   +

 Homo Narrans   =

 Ludic Narrans   Playful Stories

CROSS MEDIA

  stories in between   narratives and mediums @ play

 Cross-Media Communications   the Art of Creating Integrated Media Experiences

 http://etc.cmu.edu/etcpress/

QUESTIONS?

  drdrew@cmu.edu