critique of liberal party’s website

Amiyo Hydrai, Johnny Wu & Olivia ChungMGTC42H3 – Professor Borins

Tuesday, January 12th, 2010

Critique of Liberal Critique of Liberal Party’s WebsiteParty’s WebsiteCritique of Liberal Critique of Liberal Party’s WebsiteParty’s Website

Analysis of Liberal party’s website in terms of its effectiveness to communicate with interested citizens and voters.

Self Advocacy + Home Page

• Blogs and articles related to

or about Michael Ignatieff

• Latest news on the Liberals

• Individual links for MP

• Volunteer opportunities

• Joining the Liberals

Attack

• Pop-up message attacking Stephen Harper

• Headline stories related to Harper’s latest news – “What is Harper hiding?” – “Harper’s silence on MPs’ attacks against women

unacceptable”

Balance

• Balance in terms of information

• Headlining news – Michael Ignatieff’s point of view– News about the party

• Team & leader each get individual tab

Policy

• Directs you for additional information regarding provincial and territorial associations (i.e. Liberal Ontario)

• Policy resolutions for 2005, 2006, 2009

• Party bylaw in PDF documents for interested audience

Election Readiness

• “Our party will rebuild and renew in every riding across

the country, we call this the 308 riding strategy. The

National Election Readiness Committee will make sure

that every voter counts.”

• Section of webpage directed into

addressing election readiness

Scope for Citizen Initiative

Social Networking

• Twitter of Michael Ignatieff

• Blog – can subscribe by RSS

• Liberal TV

• Facebook – almost all Liberal

MPs have Facebook profile

Technical Sophistication

• Photo slideshows

• Advanced search included

• EnFamille – online forum

• Not for everyday people/ usage

• Professional and political terms

Languages & Accessibilities

• English & French

• Large font (by default) to aid visually

impaired

Pros

• Detailed information about Liberals

• Simple, user friendly

– Easy to navigate across site

• Advanced search available

• Consistent branding

Cons

• Delivery is not visually pleasing

• Lacks visual

• Requires higher level of sophistication

of audience

• Lots of text

• Dull and unattractive

Overall Rating

• Unattractive

• Overuse of text

• Limited use of visual

• Simple and user-friendly

• Overall rating: 6/10