crisis poll infographic v5 - internal communication › ... › crisispollinfographic.pdf ·...

will be formalising new or improved crisis communication protocols

2 3

1 in 3

will look at reengaging teams around the organisational

purpose and strategy

will improve digital channels

will communicate / promote new permanent ways of working

and flexible working policies

73%

48%

47%

1

What does the future hold?

40%

The top 3 emotions felt by internal communicators...

Some communicators expect a direct impact on the IC team:

47% 40%

proud of themselves and

their team

stimulated by the

challenge

under pressure to

deliver

more valued than ever by

their employer

48%

agree this crisis is a chance for their team to prove its worth and influence the direction of

the business

say communicating a restructure or redundancies will be a top priority for the IC function as we move out of the

current crisis situation

say the COVID-19 crisis will have a massive impact on how they

operate as a function

say that talking about the long-term impact of the crisis on the organisation

has been high priority up until now

expect this to be a high priority in the next 6-8 weeks

believe the policies and actions they’ve adopted will have a long-term impact on

employee engagement

97%

18%

26% 74%

80%

Pride and excitement are fuelling IC professionals

Cure and prevention both on the to-do list post-crisis

75%

Employees receive more information than they can contribute

say a lack of measurement channels and analytics is holding them back.

It’s the third biggest obstacle to communicators right now

1 in 3 are helping line

managers collect and pass on feedback

Only

think this crisis is an opportunity for the IC team to develop a stronger connection with employees

say that enabling two-way communication is a high priority

(this figure was 50% before the crisis)

… but line managers have been pushed to the back of the queue

43%

of these are providing toolkits or comms packs

of these are providing or funding online comms training

said poor line manager communication skills were a challenge

In State of the Sector 2020*:

say supporting line managers is a high priority right now

Over the next 6-8 weeks 60% will give line manager support high priority – making it the 4th biggest priority overall

14% 41% Just

76%

will focus on this for the next 6-8 weeks77%

But there are some challenges:

of IC professionals are struggling with a lack of advance notice of

leadership decisions

Relationships with leaders are the second highest priority

believe their lack of involvement in decision making is a barrier to

the success of their activities

42% 35%

94%

33% Only

39%

What do we talk about?

70%*

... and some communicators are sharing financial wellbeing messages as well

say it will be a high priority to communicate wellbeing in the next 6-8 weeks – it is now the most important topic for communicators78%

of communicators were involved in the people agenda and employee experiencebefore the crisis

73% have been focusing on promoting health and wellbeing since the start of the crisis

92%

Mentalhealth

65%

Socialwellbeing

61%

Physical wellbeing

Employee wellbeing will take centre stage

How is it working?

52%48%

42%

of communicators say their digital setup has exceeded expectations

say their digital setup works, but isn’t seamless – and productivity may take a hit

state that a lack of e�ective digital channels is a key challenge right now

was planning on prioritising digital improvements throughout 2020

of communicators worldwide consider ine�ective digital channels one of the biggest barriers to success

of communicators are now committed to driving digital improvements

The State of the Sector 2020* showed

WFH setups: functional, but not perfect

As of Spring 2020:

peopleare working from home –

the right digital setup is crucial

Microsoft Teams

Sharepoint

Mobile messaging platforms

78% 94% 89%

The most popular tool

use it68%

use it58%

use it45%

Find it/them E�ective

1

23

1 in 3

39%

48%

Top three priorities for internal communicators

1 2 3Communicate wellbeing

Relationships with leaders

Communicate possible

long-term impact of the crisis

how are internal communicators responding to the COVID-19 pandemic?

A Gallagher Company

Communicating in a crisis:

7 in 10

A Gallagher Company

*The State of the Sector is the global definitive survey of the internal communications landscape. Get the latest report here: www.gatehouse.co.uk/stateofthesector.

The survey this infographic is based on had 135 responses. 68% of respondents were based in the UK, 8% in the USA and 8% in Australia, and the remainder were scattered across the globe.

Andy Macleod – andy_macleod1@ajg.comKevin McDougall – kevin_mcdougall@ajg.com Nicholas Wright – nicholas_wright@ajg.com

Got any questions? Get in touch with the Gatehouse team!