crisis communications in the social media battlespace: from battlefield to boardroom
Post on 11-Apr-2017
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@NicoleMatejic
The new terrorists are just as comfortable in cyber space as they are handling weapons & explosives.”“
H.E. Deputy Director General Ambassador Alexander Vershbow, NATO 2015
@NicoleMatejic
• 3 rifles.• 4 handguns.• small cache of ammunition.
• various IDs• cash (2 wallets)
29 September 2015CT raid in Saudi Arabia
@NicoleMatejic
• 3 rifles.• 4 handguns.• small cache of ammunition.
• various IDs• cash (2 wallets)
29 September 2015CT raid in Saudi Arabia
• 16 mobile phones.• 3 sat-navs.• 1 handy-cam.• 2 portable battery packs.
@NicoleMatejic
The new threats we face have a significant new dimension… they include sophisticated propaganda & disinformation.
“
”H.E. Deputy Director General Ambassador Alexander Vershbow, NATO 2015
@NicoleMatejic
Rarely have we had to deal with such well-financedwell-orchestratedslick & unrelentinginformation & media campaigns.”
“
H.E. Deputy Director General Ambassador Alexander Vershbow, NATO 2015
@NicoleMatejic
Propaganda of the Deed. The idea that terrorist attacks need to be visibly impressive to gain public attention.
Now with unwanted brand associations.
@NicoleMatejic
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WEAPONISEDCONTENT
Behavioural based advertising. The sneaky psychology of marketing & advertising.
Targeting & retargeting.Influencing window shoppers into buyers.
API and amplification. Content you ‘Like’ follows you around the web.
@NicoleMatejic
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No tolerance for buzzwords & bullshit.Audiences are fatigued by clickbait headlines.
People readily believe misinformation.Promulgation of facts to influence is now harder than ever.
The clickbait economy dominates newsfeeds. Audiences are fatigued and disillusioned - but they’re still clicking …
@NicoleMatejic
Marketing is no longer about the stuff that you make, but about the stories that you tell.
“” ~ Seth Godin
@NicoleMatejic
Volume
TRADITIONAL BIG DATA MEANINGFUL BIG DATA
Variety
Veracity
Velocity
Strategic Elements
@NicoleMatejic
Volume
TRADITIONAL BIG DATA MEANINGFUL BIG DATA
Variety
Veracity
Velocity
Strategic Elements
Spatial Identity
@NicoleMatejic
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SOCIAL DATA INTELLIGENCE
REAL TIME SENTIMENT ANALYSISEARLYWARNINGINDICATORS
MAP RISK FOR STRATEGIC PREPAREDNESS
@NicoleMatejic
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TELL YOUR OWN STORY… OR SOMEONE
ELSE WILL
The plan is to have a plan, before you need plan!
Start and be open to conversations that matter to your audience at critical times.
Think content.
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