credentials_shine research & services
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LET YOUR CONSUMERS BE YOUR BUSINESS GUIDE
info@shineresearch.in II www.shineresearch.in
Shine Research & Services Private Ltd An Introduction…
Data are essen:al, but business performance improvements and compe::ve advantage arise from appropriate analysis and inferences that allows us to predict and op:mize outcomes.
Advanced Technical Methods are the way to collect instant quality data and analyze that effec:vely.
We believe in the importance of correct data from the target group.
Core Philosophy �
Col lec&on of empirical data is the essence of research.
T e c h n o l o g y enables more accurate and &mely data
F a s t e r a n d authen&c data enables be:er, &melier decisions as well as be:er business insights
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
About Us�
Our Experience: With more than a decade of experience of local flavours of the diversified culture of India, We built up local reach and prac:cal understanding of the market. Who are We: • Our team comprises of professional with more than 10 years experience in
Market Research Industry. • One of the pioneer organiza:on implemen:ng complete digi:za:on in data
collec:on process • We are having Pan India field presence with the team experienced and
capable on working with newer technologies • Data Quality and :mely process are the main focal points for any project
execu:on; that makes us to upgrade with newer technology and past experiences
Effec&ve research comes from those who’ve had &me to learn their markets.
An experienced market research company with advanced and largest field capabili&es
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
Our Team�Management Team:
Shubha Tiwari
• Deep MR experience • +7 years of experience in Research design and Project management • Conducted various methodologies i n Quan: t a:ve a s we l l a s Qualita:ve to deliver the best feasible business solu:ons • Exposure to various industry v e r : c a l s a s FM CG , F o o d , Automo:ve and Social development
Chandan Kumar
• Core exper:se in Opera:on and Project Management • Experienced in handling various mul:-‐loca:on and large sample sized projects • 15+ years experience in market research industry • Vast experience in Technology oriented data collec:on methods
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
Our Team�Expert Team:
Dimple Gupta, Sr. Advisor Qualita&ve Research
She is a qualified qualita:ve researcher with overall industry experience of 16 years, of which more than 11 years’ experience is in market
research. Worked with IMRB Interna:onal for 5 years and for TNS, India for 4 years. Headed the Interna:onal Division at TNS India and the
key responsibili:es included – research design and planning, client servicing, resource and team planning and managing overall sourcing
and implementa:on of projects.
Abhishek Goyal, Sr. Advisor Quan&ta&ve Research
With an overall experience of more than 12 years in Market Research, Strategic Planning, management consultancy, financial closures and
interna:onal trade, he carries 10 years of rich research industry experience set-‐off the journey with IMRB Interna:onal. Highly skilled in
formula:ng strategies to exploit business opportuni:es and exposed to all facets of management consul:ng, he has worked with Clients
from different industry ver:cals like Automo:ve, Telecom, FMCG, Retail, Healthcare, Adver:sing & Promo:ons, Royal Families, MNCs, etc.
Some of the prominent Client serviced are Honda, Toyota, Skoda, HP, LG, Adani, SBK Holding, Kotak, Lloyd's, congressmen of US senate
among many more.
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
Our Services�
What we do ? A c o m p l e t e bouquet of all type of research services
What we deliver ? Real data based business insights
Qualita:ve Tools
FGDs / IDIs / Triads
Ethnography / Observa:on
Online Research Communi:es
Quan:ta:ve Tools
F2F interviews-‐ Household / Corporate
Telephonic Interviews-‐CAPI
Web Interviews-‐ Online Panel
USP……………… Instant Solu.ons • Technology Led Approach with advanced as well as unconven:onal ways of data collec:on
such as….mobile apps for self comple&on surveys / diaries to be filled; Use of social media to gather the trends and quick opinions via consumer groups & communi:es
• We propose the 100% digital data collec&on in the field via Laptops / Tablets / Mobile
Data-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐>Insights-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐>Business Solu&ons
• New Product Development / Concept testing • Brand image & equity • U&A studies • Customer / Vendor / Employee satisfaction • Dealer / Retailer Performance evaluation • Ad testing • Impact Assessment Study
• Price Research • Demand estimation studies • Sales Forecasting studies • Mystery Audits • Automotive Clinics • Market Feasibility Study • Baseline Study • Benchmarking
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
How we Work �Standard Opera&ng Procedures
Briefing
Research design Fi
eld
wo
rk
Analysis Servicing Reporting
Research design Coordination Analysis Servicing
Fieldwork, DE, QC1
Reporting
Qualitative Recruitment
Analyst/Moderator
Coordinator
QC2
Analyst
Coordinator
Outsourcing
Verbal Debrief
Pre- screening
Toplines Presenta&on
Quantitative
Inte
rface
FW Update
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
Reach�UAE Singapore India
NORTH EAST WEST SOUTH
New Delhi (HQ) Jammu Kolkata (RO) Mumbai (RO) Bangalore (BO)
Lucknow Allahabad Ranchi Ahmedabad Mangalore
Amritsar Jaipur Patna Surat Chennai
Ludhiana Panipat Asansol Nagpur Hyderabad
Kanpur Bareilly Guwaha: Indore Kochi
Chandigarh Varanasi Bhubneshwar Pune Vizag
Agra Raipur Bhopal Coimbatore
Meerut Muzzaffarpur Sholapur Vijaywada
Shimla Kolhapur Madurai
Pa:ala Nasik Guntur
Local Team Presence in India:
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
Quality Assurance �Field
Supervisor Opera&on Manager
Project Manager Researcher
Project detailed Briefing & checks on all materials
Mock Calls
Debriefing
Immediate Checks-‐ GPS Tracking and real .me uploaded data checks
Pre Screening (Recruitments)
Post-‐Ques:onnaire Verifica:ons-‐ Back-‐checks, Scru.ny, Quota Checks and cleaning
Regular Data Backups-‐ Regular data uploads and backup to avoid data loss
Confiden:ality-‐ Analysis and findings are kept confiden.al under strict norms
The following quality control measures are usually put in place in all our research projects: • All Interviewer ID are captured on the data collec:on instrument (ques:onnaire) and analyzed for quality assurance • All respondents names, addresses and telephone numbers are captured for call-‐back & valida:on purpose. Contacts are
recorded to establish strike rate. • Pilot tested ques:onnaires prior to use in the field. • Experienced Field Opera:ons Supervisors (FSOs) are assigned to our surveys with responsibility to review all completed
ques:onnaires for legibility, accuracy and consistency.
© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al
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