creativityjeremyfuksa.pdf

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)CREATIVE.PRESENTED WITH LOVING CARE BYJEREMY FUKSA: CREATIVE GENERALIST

EVERY IDEA HAS AN EXPIRATION DATE.

CREATIVE?

CREATIVITY IS NOTFAIRY DUST ANDUNICORN FARTS.

CREATIVE WORK, SUMMARIZED:In the time you set aside each day to work your ass off, ignore anything that makes you consider stopping.

– @hotdogsladiesMerlin Mann, Sayer Of Smart Things

ENOUGH.JUST FOR NOW.

1. Assume there will will always be tools that are better than the ones you have now.

2. Assume that events in the world will continue to happen or not happen regardless of whether you learn about them immediately.

3. Assume that you understand and control an embarrassingly minute percentage of the universe.

4. Assume that none of this matters if you’re determined to make something you care about today.

– This guy again.I told you he was smart.

JUST START.

You’re going to suck at first. That’s okay.

Have a ritual.

Beer helps.

Eventually, you will suck less.

DISCLOSURE!I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY.

MOST CREATIVE PEOPLE DO.

THE

BIG IDEA.

IDEAS ARE CHEAP.THROW A GOOD IDEA AWAY & FIND ANOTHER.

MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.

WHAT’S THE BIG IDEA?

BIG IDEA ≠ CREATIVE EXECUTION

IDEAIS ITBIG?

NOT A BIG IDEA

CREATIVEEXECUTION? A BIG IDEA

YES

NO

NO

YES

THREE THINGS TO REMEMBER:

1. BIG IDEA2. CREATIVE EXECUTION3. NOT THE SAME THING

THAT WAS FUN.WHAT DID YOU THINK?

(SERIOUSLY. THIS IS THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.)

THANKS.

jeremyfuksa.com/universeIT DOESN’T STOP HERE, FOLKS. OH, NO. IT DOES NOT.

Image credits:1. Mohawk man: flickr.com/tommyforbes

2. John Hodgman: flickr.com/darthdowney

3. Farting unicorn: photobucket.com/anime_lover-122792

4. Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin

5. Twyla Tharp - The Creative Habit: flickr.com/marklarson

6. Paint brushes: flickr.com/bondiben

All images under Creative Commons LicenseAttribution Non-Commercial No Derivatives