creativity will save the world!

https://www.flickr.com/photos/-followthemusic-

Creativity Will Save the World!

https://www.flickr.com/photos/riekhavoc

poll time!

Are you creative?

cre·a·tive noun \krē-ˈā-tiv, ˈkrē-ˌ\

1 : having or showing the ability to make new things or think of new ideas.

2 : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created.

3 : done in an unusual, and often dishonest way.

“… unusual, and often dishonest way.”

cre·a·tive noun \krē-ˈā-tiv, ˈkrē-ˌ\

1 : having or showing the ability to make new things or think of new ideas.

2 : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created.

3 : done in an unusual and often dishonest way.

So, according to that definition…

everybody is creative!

And, you know what?

https://www.flickr.com/photos/thomashawk

it’s true!

or, at least, everybody used to be

do you remember when?

when you were a child

https://www.flickr.com/photos/gideon

but why?

no fear

https://www.flickr.com/photos/leader_maximo

no rules

no limits

https://www.flickr.com/photos/vlastula

a natural tendency to behave like a brat

able to seamlessy build teams

https://www.flickr.com/photos/atomicshed

So, what happened?

https://www.flickr.com/photos/rnddave

you just grew up

in a system not built to nurture creativity

https://www.flickr.com/photos/what_i_see

When does this start?

from preschool to 1st grade

and it goes on… forever!

Shhhhh, I will tell you a secret!

IT IS ALL INVENTED!

but you struggle with the three principles (plus one)

1.threat 2.blackmail 3.corruption 4.(love/passion)

plus…

our brain (Paul D. MacLean model)

and…

Left Brain vs Right Brain

Now, think about creativity…

we are deceived by assumptions

Leonardo?

eames lounge chair?

fashion design?

Car design? (Ferrari 125s)

a small tribute - Attilio Galetto (left)

reality is…

you can be creative in every field

I’ll tell you a story

listen to this…

what’s that?

Спут́ник-1

Sputnik 1

October 4th, 1957

in the meantime…

Applied Physics Laboratory - JHU

Guier - McClure - Weiffenbach

GPS was born

here’s another…

listen to this…

Apollo 13 crew : Haise - Swigert - Lovell

Ground Control - Gene Kranz

April 11th 1970

then something bad happened…

April 14th - an oxygen tank exploded…

a little bit of a problem, isn’t it?

what can you do?

you start thinking…

and, as every good American would do…

use duct tape to fix it!

here’s how

and the last one

Doug Dietz - Principal Designer GE HC

MRI Machine

do you notice anything wrong?

80% of child patients must be sedated

https://www.flickr.com/photos/spyndle

not so good, huh?

GE Adventure Series MRI Machine

10% sedated children insignificant cost

and a personal one…

Karotz (formerly Nabaztag)

what did we understand?

creativity may have different origins

curiosity

urgency

understanding

Love and passion

and very often leads you to unchartered territories

and it must do… Remember the definition!

didn’t we already do that?

https://www.flickr.com/photos/acplinfo

so, here’s my definition of creativity

willingness to say NO

https://www.flickr.com/photos/splorp

ability to ask ‘why?’

https://www.flickr.com/photos/annnna

ability to use your (and others) brain

http://www.flickr.com/photos/joestump

willingness to have an impact

ability to think ‘without’ dots

https://www.flickr.com/photos/old_sarge

ability to find the balance

https://www.flickr.com/photos/ebjerke

ability to restore the value of words

https://www.flickr.com/photos/leventlecri

ability to imagine stories

https://www.flickr.com/photos/xcezzx

ability to craft beauty

https://www.flickr.com/photos/jurvetson/

so, what do we need to do?

be a revolutionary?

https://www.flickr.com/photos/jurvetson/

problem is…

there was only one Che Guevara

all the others…

just bought the t-shirt

reality is…

YOU ARE A CREATIVE

https://www.flickr.com/photos/jdhancock

remember,

“If you can design one thing, you can design anything.” (Massimo Vignelli)

so, you just need to stand up, and…

save the world!

thank you!