creativity and innovation chris osborn

Sparking Creativity & Fostering Innovation

www.bizlibrary.com • 1.888.432.3077

Why?Innovate

“The way you will thrive in this environment is by innovating -- innovating in technologies, innovating in strategies, innovating in business models."

Samuel J. PalmisanoCEO IBM (2006)

We will now discuss in a little more detail the struggle for existence.

Charles Darwin - The Origin of Species

What we have here is a failure to innovate.

• Leadership• Dogma• Questioning• Patience• Trust• Openness• Risk

What we have here is a demand to innovate.

• Leadership• Dogma• Questioning• Patience• Trust• Openness• Risk

Are you a Mac or PC? iPod, iTunes,

Apple Stores,AppExchange,

iPad

Windows Vista,Windows 7,

Zune,Media Player

“I think Microsoft did a lot of interesting work on the tablet. What we’ve done is not compete with what they did. You know, they’re completely stylus based. What we said was, if you need a stylus, you’ve already failed.”

Steve Jobs, The iPad: Past Present, Future, Wall Street Journal, June 7, 2010

In early 2000, Apple was 1/10th the size of IBM and Microsoft. As of 5/24/2010 - Apple’s Market Cap was $227.74 billion - Microsoft was $233.1 billion

Yahoo Finance

“Every organization - not just business - needs one core competence: innovation.”

Peter F. Drucker 1909 - 2005

Creativity

Bloomberg Business Week Survey - May 18, 2010

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.

- Albert Einstein

Creativity?

Creativity is the discovery of a new idea or connection.

Innovation Elements

• Creative Thinking• Strategic Thinking• Transformational Thinking

What is innovation?

Innovation is the productive implementation of strategic creativity.

Evolutionary & Disruptive

MP3 vs. i TunesMP3 vs. i Tunes

What blocks creativity?

How do we encourage creativity?

Characteristics of Innovative

Organizations

Embrace new things

Decisive & forward looking

Collaborative

Right people & Systems

Leadership

Half of the great innovations in the world happened from great insights, the other half happened by accident, and none of them have been on the schedule.

- Roger McNamee

Failure or success?• What happened

to this extremely strong glue?

• or• How might we

use this lousy glue we just made?

I didn’t fail. I just found 1000 ways

not to make a light bulb.

- Thomas Edison

Why?Why?Why?

How might we . . .

It is better to have enough ideas for some of them to be wrong, than to always be right by having no ideas at all.

- Dr. Edward De Bono

Relentless Dissatisfaction withStatus Quo

6 Competencies for the Conceptual Age

• Design• Story• Symphony• Empathy• Meaning • Play

Innovation & Motivation

• Autonomy • Mastery• Purpose• Get out of the way!

• No lists - mind maps

• Keep a journal

• Ignite your curiosity

• Hang onto every idea

• Curiosity• Optimism

• Open to new ideas• Collaborative

• See and make connections

Power of Collaboration

If stupidity got us into this mess, then why can’t it get us out?-

Will Rogers

www.bizlibrary.com • 1.888.432.3077

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