creative specifications

Creative Specifications

Creative specifications

Display advertising

• Maximum file size 30KB• jpeg, gif, swf and third party tags accepted• Backup gif to be supplied when supplying swf files• Audio must be user initiated • Maximum of three loops (30 seconds)

Expandable creative• We accept expandable leaderboards, MPUs and skyscrapers – please get in

touch with our sales team to discuss exact requirements• All expandable creatives must have roll on/off functionality with visible close

button

Video on Demand (VoD)

Video pre-roll • File format: flv • Dimensions: 768x576 pixels• Aspect ratio: 16x9• Bitrate: 640Kbps video, 128Kbps audio• Video length: 30 seconds • Codec: VP6• Clocks should be removed • File supplied with clock number• Click URL: to be supplied by advertiser • Tracking: all clicks and impressions are

recorded by Five. Additional tracking can be supplied by advertiser.

All VoD creative is required five working days before campaign start date. Please refer to Five’s standard terms and conditions for advertising.

Email all VoD creative to:OnlineTrafficking@five.tv

Contacts:

Aimee GoldsmithAimee.Goldsmith@five.tv

020 7412 7127

Caroline ElliottCaroline.Elliott@five.tv

020 7421 7219

ClickTAG for Flash creatives

How to assign a click TAG to Flash fileThe code below will allow an adserving network to dynamically assign a click TAG to their ad:

on (release) {getURL (click TAG, “_blank”);{

The URL cannot be embedded into the ad itself. The adserver will need to set this URL when the ad is called. To do this the URL needs to be passed into the GetURL action from the query string of the Param and Embed Src.

1. Edit the fla file2. Right click on the scene to and select movie explorer3. In movie explorer select the object actions tab4. Find the action, which is associated with the button (click)5. Double-click this action to edit it. In the URL box specify ‘clickTAG’. In the window box specify “_blank” to open in a new

window. Variables should be set to ‘don’t send’ and the top expression box should be checked.

Different variables for click-through URLs:“_blank” = new window “_top” = same window (breaks out of frames)“_self” = same frame/window “_parent” = parent frame (if nested in 3 levels of frames, breaks out to 2 levels)

Homepage takeovers

• Background images: 1800x2000 pixels, 72dpi, RGB colours, .jpeg

• Max image weight is 100k (optimal size is 80k)

• Background images sit behind editorial components which are 940 pixels wide

• The page can never be pushed lower than 140 pixels

• Layered images should be supplied in addition to the .jpg

• Assets must be supplied at least five working days before go-live

• Click URL: to be supplied by advertiser • Sponsorship logo to be supplied high res in

PSD or EPS format

Contact us

• Sales: Display and Video on Demand

• Ad Operations: Creative and Trafficking

Lee LeborgneDigital Sales ManagerT: 020 7550 5649E: Lee.Leborgne@five.tv

Emily HillDigital Sales ExecutiveT: 020 7421 7169E: Emily.Hill@five.tv

Caroline ElliottTraffic and Analytics AssistantT: 020 7421 7219E: Caroline.Elliott@five.tv

Email all VoD and display creative to: OnlineTrafficking@five.tv

Aimee GoldsmithTraffic and Analytics CoordinatorT: 020 7412 7127E: Aimee.Goldsmith@five.tv