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Creative Portfoliot: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Table of CONTENTS
hello...
About us
Welcome 02
Foreword 05
Our Business 06
Portfolio & Projects
Torbay Tourism Association 10
Salcombe Tourist Information 12
Bolberry House Farm Camping 14
Port of Dartmouth Royal Regatta 16
SWS 18
Swyg 20
Westcountry Group 22
How Else We Can Help 24
The Team
Meet the Team 08
WelcomeWe are
hello...
Global connectionLocal inspiration
The secret to creativity lies in it’s source; the inspiration that sparks an idea. Our
creativity is inspired by the sun, sea, sand and open countryside of our native Devon
blended with the variety of global cultures you find here. We take you on a journey
that is as exciting as it is different. Come with us…
“We were absolutely blown away by the initial Ku branding project that your team created for us. Then when you created the Dore brand, we knew you’d blow us away again, and you did! We’ve now got two excellent sub-brands which have had immediate presence from our clients who perceive them as mainstream luxury standalone brands - exactly the result we were after!”
Client
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Welcome FromSimon Besley
Creative Director
We have a strong belief in the power of
emotional intelligence. Now, that may sound
like a relatively new ‘buzzword’ but it’s actually
been around for years. It’s like going to the
greengrocers with mum back in the old days
when the grocer would welcome you by name
and ask how your new baby sister is getting on.
Then he’d pick up the bags that he’d already
packed because he knew you like to visit on a
Thursday after school, and he’d have popped in a
couple of free treats for the kids. Then he’d show
you a couple of new lines that he thought you
might like to try.
My point is that he had taken the time to deeply
understand every one of his customers as if they
were his only ones. And that’s awesome, but we
take it a little further; not just getting inside your
mind, but inside the mind of your customers
too. The successful greengrocers are those who
have taken those important steps to understand
not only what their customers buy, but how they
want to buy –
and they’ve changed their channels.
We’ve been doing this for 33 years now; long
enough to understand what works and what
doesn’t. Our heritage and experience forms
the foundation of our work; our proactive
team draw on this to channel your message in
the right way, at the right time for maximum
results.
Welcome to Newton Creative! This is your personal presentation which has been created to show how we intend to help you achieve your results. But first, we’d love you to know how we work.
do the impossible.”
Walt Disney
“It’s kind of fun to
Our Business Introduction
Listen“You have two ears and one mouth –
use them in that proportion.” That’s the
philosophy we go by. We ask the right
questions so that we can spend time
absorbing what you have to say. Listening,
discovering and understanding is at the heart
of everything we do.
BelieveIntelligent listening is the catalyst for truly
and deeply understanding. And that leads us
to have the same belief in your dreams that
you do. We get right into your shoes so that
the knowledge you have of your industry
is combined perfectly with our expertise in
getting your message across.
CreateFrom this belief and understanding, we
transform your thoughts into real-life
concepts. The best creativity is more than just
an art – it’s also a science, a chemistry. We’ve
learnt how to achieve results by getting into
the mind of your customer and using that as
the basis for our creations.
Our business is centred on the conviction that everything is possible if you believe in it enough. We achieve this through 3 foundational principles.
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
do the impossible.”
Walt Disney
Team Work IT’S WHAT MAKES US STRONGER.
Introducing the Newton Creative team...
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
We’re a growing team and we’re not afraid to explore, but
some situations call for unique skills. Our network includes
web builders, PR experts, social media wizards and more,
because we want to make sure you have access to the best
creativity and solid experience.
We’re also a sister to Newton Print, part of the same family
and another advocate of beautiful marketing. Having spent
years looking at print from the user’s perspective, we think
they’re pretty good at what they do too.
Our Extended Network
Simon BesleyCREATIVE DIRECTOR
Linguistic lover and
empathiser. Lives and
breathes emotional
intelligence-based
marketing. Actually
enjoys writing blogs.
Darren HaimeGRAPHIC DESIGNER
Our tourism expert.
Loves playing with
PhotoShop.
Great with layouts
and making
storylines flow.
Naomi StevensSEO GURU
Literally amazing at
optimising websites.
We think she was
born with the
instinct. Wordsmith
of the highest order.
Andy TeakleGRAPHIC DESIGNER
Also doubles up as
web developer.
A real eye for creative
detail and loves
building brands from
scratch.
Luke BesleyPHOTOGRAPHER
Loves playing round
with props and
lighting to get that
perfect shot.
Photo editing
wizard.
Emily GodwinGRAPHIC DESIGNER
Partial to paper
and has a passion
for print. A stickler
for detail, loves
creating functional
and eye-catching
designs.
Work
Not only does Torbay have to hold off
competition from other resorts around the UK,
our client also needs to make sure their guide
stands out amongst other local rivals. Our task
was to create a coherent, quality publication that
reflects the natural beauty of Torbay as well as
the diverse offering within its catchment area.
The experience in our team has given this guide
the edge consistently over the years and it is fast
becoming the leading source of information for
visitors to Torbay and South Devon.
Case StudyTorbay Tourism AssociationI Love South Devon Guide DesignThe English Riviera has been voted time and again as the most popular family seaside resort in the UK. Our task was to reflect that in the area’s tourist guide.
ADVERT
MANAGEMENT
LOGICAL,
USER-FRIENDLY
LAYOUT
DESIGN, PRINT AND
DISTRIBUTION
STUNNING
PHOTOGRAPHY
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Work
This is a project that we feel honoured to have
worked on for the past 10 years. Each year, our
team work on the design elements and layout to
continually improve the user experience. We also
use our experience and communications network
to manage the advertisement process, achieving
the perfect blend of adverts and independent
information. Salcombe as a destination has, as a
result, developed into a beautiful, luxury brand
that never fails to attract visitors from around
the globe.
Case StudySalcombe Tourist Information CentreTourist Guide Design
Arguably the most stunning holiday resort in the UK, Salcombe TIC want to showcase their beautiful location as a prestigious brand.
ADVERT
MANAGEMENT
LOGICAL,
USER-FRIENDLY
LAYOUT
DESIGN, PRINT AND
DISTRIBUTION
USE OF SPACE TO
AMPLIFY NATURAL
BEAUTY
A huge THANK YOU to you for all your time, patience, wonderful inspiration and hard work in getting next year’s Guide completed! I know we say it every year but this time, more than ever... I really couldn’t have done it without you! Thanks and appreciation to all the team at Newton who worked so hard to ensure we had the first batch in time for our special day last Saturday - they worked wonders!
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Work
A focus on hero imagery and the family-friendly
environment was the key here. Location and
scenery is such an important factor for customers
when choosing their camping site, but can often
be overlooked. Our design and build team created
a beautiful, functional site that is easy to use and
stunning to look at. Our SEO team continually
work on the backend to make sure it’s at the front
of the pack.
Case StudyBolberry House Farm Touring ParkWebsiteThis South Devon touring park required a strong web presence focussed on user experience to stay ahead of the stiff competition.
BESPOKE BOOKING
SYSTEM
CONTINUITY WITH
SEO PROGRAM
PLATFORM FOR
VISITOR CONTENT
Andy is the loveliest person to work with. We’re absolutely over the moon with the website and we love the fact that you are ready to respond at a moment’s notice at all hours. Andy is a very valuable member of your team and the website is a very valuable asset for us!
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Work
The Port of Dartmouth Royal Regatta carries
with it a sense of honour, majesty and prestige.
Visitors to the event would hardly know
that it is organised by a team of enthusiastic
volunteers; and their task is a growing one. They
commissioned our creative team to produce
their annual programme which must reflect the
grandeur of the event but also fit into a precise
budget. In addition, our experience with handling
advertisers and other sources gave their team the
advantage of free time for other things.
Case StudyPort of Dartmouth Royal RegattaProgramme DesignDartmouth’s Royal Regatta is a 200-year-old event labelled as one of the most premier sporting events in the West. Our contribution comes in the form of its annual programme
ADVERT
MANAGEMENT
LOGICAL,
USER-FRIENDLY
LAYOUT
DESIGN, PRINT AND
DISTRIBUTION
STUNNING
PHOTOGRAPHY
Thank you for your hard work on designing and publishing this year’s programme. All who I spoke to agreed that it was by far the best in recent memory. I really cannot wait to work with you again in the
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Work
We decided on two distinct sub-brands for their
main divisions, giving each a unique identity that
would enable them to stand on their own within a
competitive market. We developed logos for each
that harnesses this individuality while remaining
consistent with other sub-brands of SWS. We also
prepared brand guidelines for each to enable
the correct application throughout the entire
customer journey.
Case StudySWSBranding
SWS supply high-end architectural hardware and lighting to property projects around the UK. Their various divisions required a cohesive, creative identity.
ROUNDED, UNOBTRUSIVE
FONT TO TIE IN WITH EXISTING
SWS BRANDING AND CREATE A
MODERN, CLEAN VISUAL
SHORT, CATCHY NAMES
WHICH COULD BE PREFIXED
TO SUB-RANGES
BASIC COLOURING
INCLUSION OF THE
‘UMLAUT’ TO HINT AT
GERMAN QUALITY
We were absolutely blown away by the initial Ku branding project that your team created for us. Then when you created the Dore brand, we knew you’d blow us away again, and you did! We’ve now got two excellent sub-brands which have had immediate presence from our clients who perceive them as mainstream luxury standalone brands - exactly the result we were after!
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Work
This was the perfect opportunity for us to get
our teeth into a ‘from-scratch’ branding project.
Our task was to conduct more in-depth research
into the target market and perceptions of the
product, then build a brand that engaged with
this audience. We found that the younger
demographic were showing signs of interest and
would be a valuable target to invest in. We then
built a visual experience that could stand up not
only in retail but also at own-label level.
Case StudySwygBranding
Our client came to us with a new venture that needed a strong, charac-terful brand presence to compete in the food and drink retail sector.
When writing our brief for the new brand, we realised there were so many different facets of the Westcountry that we wanted to reflect. And yes, we were pretty worried that Newton’s design team wouldn’t ‘get’ what we were trying to say as we hadn’t worked together before. But...WOW! There was quite a collective intake of breath when we were presented with the concepts. After much heated debate, we chose our favourite and Newton’s team helped us to develop and refine it further. We love the way they cottoned on to our rather rambled brief, helped us to collect our thoughts and then used their experience and creativity to turn the ideas into something tangible. We’ve now taken this to trade shows and it’s gone down a storm. This has translated into revenue too - we’ve had an uplift of 25% since launching the Swyg brand!
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
PUNCHY, ONE-LINE NAME THAT
ENCAPSULATES THE HEART OF
WESTCOUNTRY FOOD
AND DRINK
VISUAL IMAGE THAT CONNECTS
THE BRAND WITH VISIONS
OF HAPPY, CONTEMPORARY
WESTCOUNTRY LIFE
TARGET AUDIENCE OF 20-35 AGE
BRACKET TO REVITALISE THE
IMAGE OF DEVON PRODUCE AS
COOL AND FRESH
STRONG COLOUR PALETTE,
TYPOGAPHY AND PERSONALITY
TO HELP ACHIEVE A FUN,
RETAIL BRAND
Work
Our main task with this website project was
to take the existing identity and begin the
transformation to their key target markets in
commercial and education interior fit-out. We had
to achieve this without alienating their existing
customer base in the original business – paper
and envelope supplies. This required a very
distinct look and feel to the site to emphasise their
creativity and experience in the fit-out industry.
Case StudyWestcountry GroupWebsite
Westcountry Group had a long-estab-lished brand presence in the South West but felt that their diversification had out-paced their original identity.
‘FIRST-IMPRESSION’
EMPHASIS FOR DESIGN AND
LAYOUT
ONGOING SITE
MAINTENANCE
INTERACTIVE FLIP BOOKS
AND VIDEO INTEGRATION
MANAGEABLE CMS
SYSTEM
Many thanks to Andy and the team at Newton Creative for our new website. The whole experience has been hassle-free and we’re very pleased with the finished result. Your company has been very easy to work with and Andy, the website designer, has been very helpful, knowledgeable and accommodating, helping us through the project from start to finish. As a result of our experience with Newton we have committed to work with you for all our ongoing web development and updates in future.
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Want to see
More?The team was given a task to come up with a logo etc at very short notice. They turned it around in the required time and had a design that we didn’t need to amend. Excellent work.
Mark Bidmead, UNIFIER
What once started off as an honesty box, selling eggs at the side of the road, has slowly grown into a successful family run venture. Our idyllic location right
on the Dartmoor border, with views reaching all the way down to the sea, is the perfect spot to spend the day soaking up the peaceful countryside.
We are proud of how Ullacombe Farm has grown and now our ready meals give everyone the opportunity to enjoy a bit of Ullacombe in their own home. All our
ready meals are prepared in our very own café kitchen, using only locally sourced fresh produce by our lovely chefs.
Open 7 days a week Ullacombe Farm, Haytor Road, Bovey Tracey, Devon TQ13 9LL
01364 661341 ullacombefarm@gmail.comwww.ullacombefarm.co.uk
What once started off as an honesty box, selling eggs at the side of the road, has slowly grown into a successful family run venture. Our idyllic location right
on the Dartmoor border, with views reaching all the way down to the sea, is the perfect spot to spend the day soaking up the peaceful countryside.
We are proud of how Ullacombe Farm has grown and now our ready meals give everyone the opportunity to enjoy a bit of Ullacombe in their own home. All our
ready meals are prepared in our very own café kitchen, using only locally sourced fresh produce by our lovely chefs.
Open 7 days a week Ullacombe Farm, Haytor Road, Bovey Tracey, Devon TQ13 9LL
01364 661341 ullacombefarm@gmail.comwww.ullacombefarm.co.uk
t: 01626 882672 | e: hello@newtoncreative.design | www.newtoncreative.design
Did we mention
Photography?
Thank You.
Falcon House
Collett Way
Brunel Industrial Estate
Newton Abbot
TQ12 4PH
t: 01626 882672
e: hello@newtoncreative.design
www.newtoncreative.design
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